Research a company or brand from its website and produce a reusable Brand Core covering products, audience, competitors, positioning, offers, messaging evidence, voice, and visual identity. Use before growth, ad, content, creator, or product work when reliable brand context is missing.
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Maintain a brand kit — the canonical brand context an ad or content pipeline reads (positioning, audience, voice, standing instructions, brand-type, value-props, colors), plus manage the product list and attach product photos. Use when someone says "update my brand kit", "set my brand voice/audience", "add a product to my brand", or hands you a folder of product shots to attach. Platform-agnostic: it teaches the field model, partial-update/clear semantics, override behavior, caps and validation, and the hero-image and product-matching rules — independent of any specific backend.
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Turn a brand's facts, a campaign brief and the product into a one-minute Meta ad strategy with its reasoning — goal, audience, objective and placements, budget split, how many ads and how different they must be (generate 3x so the user can choose), the test frame, the success metric, and safety rules for the user to accept. Decides what launch-meta-ad-campaign then executes, and re-reads the strategy after a deep check to show which assumption changed. Use it after intake and before any creative is generated or any campaign is built.
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The intake stage of a Meta ad harness. Researches the brand first, states what it assumes, and asks only what it cannot infer and what would change money, claims or legal exposure if guessed wrong — at most four questions a turn, in plain business language. Writes the brand's stable facts (ads/brand.md), the campaign brief, and a log of what was asked vs assumed. Use it when someone wants to run Meta ads and the brand's ad facts are not yet recorded.
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Generate a personal voice guide for X (Twitter) and/or LinkedIn by scanning a user's past posts and iteratively refining with sample-and-feedback loops. Produces a structured markdown voice guide that sibling skills (create-x-content, create-linkedin-content) consume to draft in-voice posts. Different from brand-voice-extractor, which analyses company blogs/landing pages — this skill is for personal social voice.
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Front door and loop owner of a Meta (Facebook/Instagram) ad harness. Reads the brand's ads/ docs, works out which campaign the user means and which stage it is at, hands off to the stage skill that runs it (intake, strategy, creative, launch, checks, fixes, answers), and writes every stage change back to the docs. Use it when someone wants to run ads on Meta, comes back to ads they started earlier, a stage skill hands back, or a scheduled check fires.
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Get company logos, brand colors, fonts, and style guides
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Monitor Twitter/X, Reddit, LinkedIn, and Hacker News for trending narratives, viral posts, and hot-button topics in your space. Maps trends to ad hook opportunities with timing urgency scores. Tells you what to run ads about right now while the topic is hot.
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Comprehensive GTM analysis of any target company. Researches what a company is currently doing across all go-to-market dimensions — content/blog, founder LinkedIn activity, SEO/traffic, hiring signals, social/community presence, customer acquisition channels, podcast appearances, review sites, competitive positioning, and partnerships. Produces a structured report identifying what's working, what's missing, and where white space exists for new strategies. Use before designing GTM strategies for a client or prospect.
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Create faithful studio, lifestyle, and on-model product photography through the GooseWorks Product Photos workflow, then approve selected results for reuse in future creative work.
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Find newsletters relevant to a target audience/industry for sponsorship opportunities. Discovers newsletters through web search, newsletter directories, and industry research. Returns newsletter name, author, estimated audience, topic focus, sponsorship rates (if available), and contact info.
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Generate or edit an image via any FAL image model (nano-banana edit, gpt-image, flux, ...), ROUTED THROUGH THE fal-proxy so it bills the Ads agent. image_urls must be public URLs; --image puts a local file on the fal CDN first. The recipe names the model + prompt. Use for keyframes, flat-cover transforms, product hero edits. (For the OpenAI gpt-image family specifically, create-image-gpt-image-fal also exists.)
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Render a two-host podcast ad from a brand config and dialogue script. Includes the working planner, full-frame and split-screen assembly, captions from measured character timings, brand end card, approved paid-step adapters, and 65 quality-check falsification cases. Use for short conversational ads with two stable hosts in one room.
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Assemble a narrated-UGC "stitch reply" ad from a config — a single spoken VO carries a verbatim testimonial while ~30 per-cut i2v clips (one creator across ~5 wardrobes in ~3 worlds, plus product B-roll) are each trimmed to their EDL window built from the VO's Whisper word boundaries and hard-concatenated via filter_complex concat (never the demuxer, which drops audio on a duration mismatch), the VO mixed over an optional sidechain-ducked instrumental bed (−20dB, 20 to 1) so the VO stays on top, karaoke-pop captions burned on every word throughout (VEED Whisper preset, re-spelled against the locked script), a landing-page scroll rendered as FFmpeg zoompan over a Playwright PNG (not i2v), and closed on the brand's real end-card PNG — never AI-rendered text. This is the FREE deterministic assembly stage (trim-to-EDL + filter_complex concat + VO and music mix + karaoke captions + landing-page zoompan + end-card append), run with the shared stitch-videos-ffmpeg montage.py helper that installs with this package; the VO, creator, start-frames, and clips come from create-vo-elevenlabs / create-image-gpt-image-fal / create-image-fal / create-video-fal. Use for the narrated-ugc-wardrobe-stitch format.
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Render the logo-equation card ad (7s, 9:16) — partner icon + brand icon joined by a plus sign as an equation, a two-line "= outcome" headline, four numbered steps, and a CTA that hard-cuts in at 2s, on a static black card over timelapse b-roll, no voice. render_card.py draws the two card plates with measured geometry and hard guardrails (the user must confirm the integration is real, no partnership/endorsement/ranking words, no comment-bait CTA, no dashes); compose.py lays the card over the b-roll sped up to read as a timelapse, with an optional bed; measure_motion.py gates the b-roll (a real-time shot reads as a photo). Free, local.
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Render a configurable iMessage conversation inside a properly framed phone, then a brand end card. Uses the original send/receive sounds and a shared frame timeline for text, typing, scrolling and sound. Free local Playwright + ffmpeg assembly; optional image/music generation belongs to separate gated capabilities.
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Assemble an iMessage notification-cascade video ad (≈14s, 9:16) from a plate of a phone lying face-up (setting chosen by the user) + 3–5 messages — authentic Apple Messages banners composited in PIL (SF Pro text, green Messages icon, warm translucent-greige fill, soft shadow) spring in one-by-one at the BOTTOM and push the stack UP, a right-aligned Show-less/X pill rides above, the X clears the stack, then a serif end card resolves. FREE assembly (PIL + ffmpeg); the recipe supplies the per-brand plate, notifications, and end-card config and gates the paid plate-clean/music calls to their own capabilities. Use for the imessage-notification-cascade format.
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Replace an existing video's opening with a supplied clip or free kinetic text hook while retaining and verifying every original body frame, audio, captions and ending. Use for surgical hook tests rather than regenerating the complete ad.
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Assemble a song-driven music-video ad from a config — a generated sung track carries the whole narration across N tableaux (one keyframe -> one i2v clip per lyric beat) with NO separate voiceover, captions synced to the song's OWN word timings (script-window, never Whisper) and the hook word landing on the chorus drop, closed on a PIL brand end card. This is the FREE deterministic assembly stage (clip cut-to-timeline + captions + end card + FFmpeg composite); the song, keyframes, and clips come from create-music-elevenlabs / create-image-fal / create-video-fal. Use for the song-driven-music-video format.
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Render a 'search-grid' (Pinterest search-moodboard) video from a config — a real-DOM page with four continuous beats (masonry search grid + typing hook with counter-drift columns → 3 cards slide in from the right and stack → the top card box-grows to fullscreen then swipe-left ×2 through captioned feature shots → end card), frame-stepped via Chromium and encoded with FFmpeg — deterministic assembly, FREE (real brand photos + logo; the optional music bed comes from create-music-elevenlabs), so type/logo/photos stay pixel-crisp. Use for the search-grid format.
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Render a 'photo-grid promo card' video from a config — a real-DOM card with a FIXED header/footer and a CONTINUOUSLY SCROLLING 2-row grid of MIXED tiles (video clips, product/lifestyle stills, big-serif %-OFF, dark promo-code or CTA) + feature chips, frame-stepped via Playwright with real-time <video> playback and encoded with FFmpeg — deterministic assembly, FREE (the clips + music come from create-video-fal + create-music-elevenlabs), text stays pixel-crisp. Use for the photo-grid-promo-card format.
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Render a punchy ~12s vertical (9:16) music-only direct-response OFFER ad as a 4-beat kinetic-typography film — HEADLINE slam → real PRODUCT drop → CLAIM/proof → CTA pill — from one config of copy slots, a real product photo, a brand palette, fonts, bpm, and beat split. DETERMINISTIC + FREE (a bundled Remotion project; springs + interpolate, no AI-gen for visuals). Backgrounds are engine gradient divs off the palette, props are inline SVG, the ONLY composited bitmap is the REAL product photo (objectFit:contain, never stretched), and ALL headline/claim/CTA/URL/wordmark text is typeset in the engine — never AI-rendered (the format's credibility guard). A driver binds the config to Remotion input props, renders the 9:16 master, and derives a 1:1 center-crop with ffmpeg. Two gating checks run before render (claim verbs must match the product's physical format; the claim beat needs an edge-entry mechanism prop). Use for the motion-graphics-offer-ad format.
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Assemble a cartoon / animated / hand-crafted music-video ad from a config — a sung song carries the whole narrative while N per-bar i2v clips (one recurring animated character, one look pack) are each cut to their BAR window from librosa beat-tracking and hard-concatenated on the bar, VEED-whisper white bold-sans captions in the BOTTOM third (Alignment 2, above the logo bug, no pill) burned from the song's word timings re-spelled against the locked lyrics, a persistent brand logo bug held over the body (suppressed on the end card), and closed on a solid-brand-color PIL end card with the song still playing under it — never AI-rendered text. This is the FREE deterministic assembly stage (cut-to-bar + hard concat + logo bug + captions + end card + song mux); the song, character, keyframes, and clips come from create-music-elevenlabs / create-image-fal / create-video-fal. Use for the cartoon-music-video format.
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Assemble a silent, music-led 3-world product-tour ad — trim and hard-cut-concat the per-world WIDE-arrival + top-down-macro clips, composite the HTML/Playwright brand end card (approved headline + handwritten product labels + arrows) over an AI flat-lay background, and mux one music bed into a 720x1280 web master. FREE, deterministic assembly (Playwright + PIL/HTML + FFmpeg); the recipe supplies the config and gates the paid clip/background/music calls. Use for the multiworld-product-tour format.
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