When the user wants to write, audit, or optimize an HTML title tag, SEO title, page title, SERP title, browser-tab title, duplicate title, or title rewrite issue. For a sitewide metadata lifecycle including implementation and production validation, use page-metadata.
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When the user wants a full-page metadata audit or implementation across discovery, search intent, title, description, canonical, robots, hreflang, Open Graph, Twitter Cards, code or CMS changes, build validation, rendered HTML, production verification, localization, or post-release observation. Also use for "metadata audit," "sitewide meta optimization," "metadata implementation," "meta robots," "hreflang," "viewport," or "charset." For an isolated title, description, heading, Open Graph, or Twitter Card task, use its specialist skill directly.
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When the user wants to optimize URL structure, fix URL issues, or plan URL hierarchy. Also use when the user mentions "URL structure," "URL optimization," "slug," "clean URLs," "URL hierarchy," "URL path," "permalink structure," "URL best practices," "dynamic URLs," or "URL parameters." For per-page slug wording, use url-slug-generator. For canonical consolidation, use canonical-tag.
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When the user wants to analyze backlinks, audit link profile, or identify link issues. Also use when the user mentions "backlink analysis," "backlink audit," "referring domains," "toxic links," "link profile," or "disavow file." For acquisition, use link-building.
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When the user wants to optimize content for SEO—word count, H2 keywords, keyword density, multimedia, tables, lists. Also use when the user mentions "content length," "word count," "keyword stuffing," "H2 keywords," "keyword density," "tables," "bullet points," or "content structure." For keywords, use keyword-research.
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When the user wants to write, audit, or optimize a meta description, SEO description, SERP snippet candidate, duplicate description, description length, or description rewrite issue. For a sitewide metadata lifecycle including implementation and production validation, use page-metadata.
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When the user wants to add, audit, implement, or optimize Twitter Card metadata for X link previews, including twitter:card, twitter:title, twitter:description, twitter:image, or X previews. For a full metadata lifecycle use page-metadata; for broader social previews use open-graph.
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When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
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Deprecated compatibility entry for Status Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Status Page.
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When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.
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When the user wants to fix indexing issues from Search Console, use noindex, or implement Google Indexing API. Also use when the user mentions "fix indexing," "not indexed," "Crawled - currently not indexed," "discovered - currently not indexed," "index coverage," "noindex," "noindex tag," "pages not indexed," "why not indexed," "request indexing," or "Google Indexing API." For sitemap, use xml-sitemap.
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Deprecated compatibility entry for Disclosure Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Disclosure Page.
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Deprecated compatibility entry for Authentication Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Authentication Page.
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When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.
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When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.
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When the user wants to write or optimize H1-H6, fix heading hierarchy, improve content structure, rewrite an H1, or align headings with page intent. This skill owns actual heading changes; page-metadata may only check and report metadata-to-heading alignment.
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When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads." For paid mix, use paid-ads-strategy.
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When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," "People Also Ask," "Google autocomplete," "autocomplete keywords," or "alphabet method." For clusters, use content-strategy.
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When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites. Also use when the user mentions "video SEO," "video sitemap," "VideoObject," "video thumbnail," "video indexing," "video preview," "key moments," "Clip schema," or "embedded video optimization." For page template, use article-page-generator.
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When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
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When the user wants to add, audit, implement, or optimize Open Graph metadata for social sharing, including og:title, og:description, og:image, og:url, Facebook previews, LinkedIn previews, or social share previews. For a full metadata lifecycle use page-metadata; for X-specific previews use twitter-cards.
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When the user wants to add or optimize structured data (Schema.org, JSON-LD). Also use when the user mentions "schema," "structured data," "JSON-LD," "rich results," "rich snippets," "Google rich snippets," "featured snippet schema," "add schema to page," "missing structured data," "schema validation error," "Schema Markup Validator," "Google Rich Results Test," "FAQ schema," "Article schema," "Organization schema," "JobPosting," "HowTo," "Event," "SoftwareApplication," "BreadcrumbList," "WebSite," "Recipe," "Product," or "Dataset." For SERP feature types and zero-click patterns, use serp-features. For AI search visibility strategy (not markup), use generative-engine-optimization. For HowTo step sections (placement, copy, vs FAQ), use howto-section-generator.
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When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction. Also use when the user mentions "featured snippet," "position zero," "snippet optimization," "answer box," "definition box," "list snippet," "table snippet," "paragraph snippet," "PAA optimization," or "win position zero." For schema, use schema-markup. For step-by-step HowTo sections (lists, copy), use howto-section-generator.
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When the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate maintenance." For IndexNow, use indexnow.
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