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Strategic analyst that maps competitive landscapes, identifies white space opportunities, and provides positioning recommendations. Use when users need competitive analysis, market positioning strategy, differentiation tactics, or "how do I stand out?" guidance across any domain (portfolios, products, services). NOT for market size estimation or financial forecasting.
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Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
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通过多轮访谈梳理品牌目的、定位、客户群、个性和表达风格，整理创始人之间的共识与分歧，最终形成可向设计师、文案及外部协作者共享的品牌手册。
面向产品或新功能发布，从客户与竞品调研到宣传方向、落地页、邮件、社交平台、广告和短视频文案，统筹内容与发布日程，并检查各渠道的表述和主张是否一致。
根据公司的服务、目标客户和差异化依据，选择比较对象与调研来源，将候选企业分为直接竞争者、相邻竞争者和标杆企业，形成附分类及来源链接的名单。
Explore a marketing decision through simulated advisors using well-known marketers' published frameworks. Compare their recommendations, uncover disagreements and trade-offs, and receive a synthesis with concrete next steps suited to the business and its constraints.
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Review a product or major feature before development starts. Assess demand, revenue, repeat use, trust, and user reach, then identify the riskiest assumption, a small validation step, and work to delay.
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Build a competitive analysis presentation covering market context, company performance, strengths, and weaknesses. Compare competitors using consistent metrics, visualize their market positions, and summarize lasting advantages and structural risks for strategic or investment discussions.
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Create a shared marketing context document covering the product, audience, competitors, customer language, and brand voice. Draft it from existing project materials or a guided interview, then update it and check completeness so related marketing skills can reuse the information.
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Set up shared SEO project information in OpenSEO through a guided interview. Save website scope, goals, positioning, competitors, key pages, and writing preferences, then check connections and prepare Google Search Console data for later workflows.
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Guide a team from product positioning and customer problem research to prioritized initiatives and a roadmap. Coordinate validation, stakeholder feedback, and execution planning so the team can connect its strategic direction to concrete work.
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Create a clear statement of your product’s market position using Geoffrey Moore’s framework. Define the target customer, unmet need, product category, customer benefit, and meaningful differences from the alternatives buyers actually consider.
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Analyze an Amazon competitor by ASIN, its product identifier, using listing text, keywords, images, and reviews. Identify competitor strengths and unmet buyer needs, then turn those findings into positioning and product opportunities for your brand.
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Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
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Use this skill when users need to analyze competitors, monitor market movements, benchmark features/pricing, identify market gaps, or understand competitive positioning. Activates for "what are competitors doing," market analysis, or differentiation strategy.
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This skill should be used when analyzing sector and industry performance charts to assess market positioning and rotation patterns. Use this skill when the user provides performance chart images (1-week or 1-month timeframes) for sectors or industries and requests market cycle assessment, sector rotation analysis, or strategic positioning recommendations based on performance data. All analysis and output are conducted in English.
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Use when the user asks to "map the category narrative", "tear down how competitors tell their story", or "find the language conventions in our market"; produces a category narrative map — the dominant stories and points of view in the category, its language conventions and framing clichés, and a per-competitor narrative teardown (arc, claimed onlyness, proof pattern) plus how each rival's messaging has shifted over time (scraped copy vs archived copy). Not for the positioning canvas itself — use positioning-mapper; not for the beachhead's beliefs and objections — use audience-belief-mapper; not for SERP keyword targeting — use keyword-research; not for claim adjudication — use offer-claims-registry. 品类叙事/竞争叙事拆解/语言惯例/叙事演变
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Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言
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Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", "pragmatist buyers", "growth stalled after early adopters", or "our go-to-market plan". Also trigger when planning go-to-market for a technical product. Covers the D-Day analogy, bowling-pin strategy, the tornado, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.
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Analyze competitors and create competitive landscape documentation with feature matrices, positioning maps, and strategic recommendations. Use when asked to analyze competitors, create competitive analysis, compare features with competitors, build a competitive landscape, track competitive positioning, or prepare sales battlecard inputs. Produces structured competitor profiles, feature comparison matrix, win/loss analysis, and prioritised strategic recommendations. For a one-off teardown of a single rival use competitor-teardown; for a recurring market briefing use competitive-intelligence-monitor.
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Produce a structured competitive analysis for any product or market. Use when asked for a competitor analysis, competitive teardown, market comparison, SWOT, or positioning map. Generates a structured teardown with positioning map, feature comparison, messaging gaps, and strategic recommendations. For a full landscape doc with feature matrix and win/loss analysis use competitive-analysis instead.
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Use when positioning an American Anthropologist (AA) manuscript against the literature so it reads as a four-field contribution. AA readers span sociocultural, archaeology, biological, and linguistic anthropology, so the paper must engage the conversations they expect and decenter a US/Anglophone-only canon. Stakes the contribution and citational politics; it does not write the lit review.
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Use when positioning the contribution of an American Economic Review: Insights (AER: Insights) short-format manuscript against the closest published work in one or two tight paragraphs. Stakes the gap concisely; it does not write the full literature review (there is no room for one).
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Use when positioning an Agricultural Systems (AgSy) manuscript against the literature so it reads as a systems contribution. AgSy readers span agronomy, modelling, livestock, economics, environment, and food-system science, so the paper must engage the systems and modelling literatures they expect — not only one subfield. Stakes the contribution; it does not write the lit review.
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