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Analyze cross-channel campaign data, quantify uncertainty, and propose evidence-labeled budget tests without overstating causality.

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Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

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Implementing server-side tracking with privacy controls using Google Tag Manager server containers. Covers first-party data collection, IP anonymization, consent-aware event forwarding, and reducing client-side third-party cookie exposure.

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Integrating Global Privacy Control (GPC) signals with cookie consent platforms. Covers GPC signal detection in browsers, automatic opt-out triggering, mapping GPC to US state privacy laws, and CMP integration for CCPA, CPA, and CTDPA compliance.

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Configuring Google Consent Mode v2 for privacy-compliant measurement and advertising. Covers default and update commands, consent state mapping to GA4 and Google Ads, conversion modeling with cookieless pings, and EEA requirements effective March 2024.

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Designing and implementing CNIL-compliant cookie consent banners for French and EU audiences. References the EUR 100M Google LLC fine and EUR 150M Meta Platforms fine for non-compliant cookie practices. Covers equal prominence, reject-all buttons, cookie walls prohibition, and 6-month reconsent cycles.

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Auditing cookie lifetimes against regulatory recommendations and browser policies. Covers CNIL 13-month maximum recommendation, session vs persistent classification, third-party cookie phase-out impact, and Safari ITP duration caps.

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Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.

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Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.

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Plan product launches and go-to-market strategy. Use when launching products, entering new markets, or planning marketing campaigns. Covers positioning, channels, messaging, and launch execution.

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Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating ad variations, or A/B testing ad copy.

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Generates 20+ scroll-stopping ad hooks organized by psychological angle (pain, curiosity, social proof, contrarian, urgency) with platform-specific formatting, A/B variations, and psychology breakdowns

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Full Ad Strategy Orchestrator. Launches 5 parallel subagents to build a complete advertising strategy from a single URL — audience personas, creative concepts, funnel architecture, competitive intelligence, and budget allocation. Produces a composite Ad Readiness Score (0-100) with a unified, client-ready strategy report.

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A/B Testing Plan Generator. Creates structured testing roadmaps with prioritized test sequences, duration calculators, sample size requirements, statistical significance thresholds, hypothesis templates, and 90-day testing calendars for Meta, Google, and LinkedIn.

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Builds a complete Google Ads keyword strategy with search intent mapping, ad group structure, match type recommendations, negative keyword lists, estimated CPC ranges, Quality Score optimization, and ready-to-implement campaign architecture

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Generates 10+ ad copy variations for any major ad platform with A/B testing, character-count compliance, and four proven copy frameworks (PAS, AIDA, BAB, 4Ps)

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Ad Performance Auditor — analyze existing ad campaigns and identify optimization opportunities

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Competitive Ad Intelligence. Analyzes competitor advertising strategies including platform identification, landing page analysis, targeting reverse-engineering, positioning gaps, creative approach evaluation, and builds a "beat the competition" strategy with a competitor ad swipe file template.

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Full Ads Funnel Architect. Builds a complete advertising funnel across TOFU, MOFU, BOFU, and Retargeting stages with platform-specific templates, audience targeting, ad formats, copy angles, landing page requirements, KPIs, and budget allocation for Meta, Google, and LinkedIn.

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Builds 5-7 detailed audience personas from a URL with demographics, psychographics, pain points, buying triggers, platform-specific targeting parameters, persona scoring, and negative audiences

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Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.

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Comprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity, design system. Platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, TikTok, Threads, Google Ads.

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Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.

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Comprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity, design system. Platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, TikTok, Threads, Google Ads.

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