Gig Proposal Writer

Generates tailored proposals for freelance platform gigs. Each proposal references specific requirements from the project brief, includes a relevant case study, and asks an insightful question that proves you read the brief.

Prerequisites

• agency.config.json populated (services, case studies, tone)
• Gig details (title, description, budget, platform, URL)

Phase 0: Intake

Read agency.config.json:

• agency.name, agency.tagline -- who we are
• case_studies -- proof points to reference
• outreach.tone -- writing style
• services -- match gig to relevant service

Gather gig details:

1. Platform (Upwork, Freelancer, PeoplePerHour, Guru, Fiverr)
2. Project title
3. Project description (full text)
4. Budget (if specified)
5. URL to the gig listing

Phase 1: Analyze the Brief

Read the project description and identify:

• Specific requirements (what they need built/fixed)
• Technology mentions (Shopify, WooCommerce, etc.)
• Timeline urgency signals
• Budget expectations
• Pain points or challenges mentioned
• Questions they asked or decisions they need help with

Phase 2: Match Case Study

Select the most relevant case study from case_studies:

• Match by industry (sports brand -> Kibi Sports)
• Match by service type (CRO -> CRO case study)
• Match by platform (Shopify -> any Shopify case study)
• If no close match, reference expertise without naming clients

Phase 3: Generate Proposal

Platform-Specific Rules

Freelancer:

• Mention milestone-based delivery to build trust
• Include realistic bid amount and timeline
• Under 200 words

PeoplePerHour:

• Be concise and punchy -- PPH rewards brevity
• Under 150 words
• Highlight hourly or fixed-price preference

Upwork:

• Reference specific requirements from the posting
• Include 2-3 bullet points of what you'll deliver
• Ask one smart question
• Under 200 words

Guru:

• Highlight relevant skills and past work
• Include portfolio reference
• Under 200 words

Fiverr:

• Match their request to your gig offering
• Under 100 words

Proposal Structure

1. Hook -- Reference something specific from their brief (proves you read it)
2. Relevant experience -- 1 sentence connecting your experience to their need
3. Case study -- Brief proof point from a similar project
4. Approach -- 2-3 sentences on how you'd tackle it
5. Question -- One insightful question that shows expertise
6. CTA -- Clear next step

Rules

• NEVER start with "I" or "My name is"
• Start with their problem or a specific observation about their project
• Reference at least 2 specific details from their brief
• Include a realistic bid and timeline
• No generic boilerplate

Phase 4: Output

Return JSON:

{
  "proposalText": "the full proposal text",
  "bidAmount": "$500",
  "deliveryDays": 14,
  "personalizationPoints": ["referenced their multi-currency requirement", "matched CRO need to Kibi case study"],
  "platform": "Freelancer",
  "wordCount": 180
}

Generate 2 variants. User picks the best.

Phase 5: Delivery

Based on platform:

• Browser (tools.browser_automation): Navigate to gig page, paste proposal, set bid
• Manual: Display proposal for copy-paste

Log to CRM via crm-writer:

• Add to crm.tabs.outreach_log with platform, gig URL, proposal status

Example Usage

Trigger phrases:

• "Write a proposal for this Freelancer gig"
• "Draft an Upwork proposal for [gig URL]"
• "Generate proposals for today's gig finds"