跳到正文
cccskills
免费在 GitHub 公开

growth-loops

Compare five growth loops, mechanisms where user activity brings in more users, to find a suitable approach for a product. Develop an implementation roadmap, measurement plan, and growth estimates based on sharing, collaboration, content, or referrals.

中文简介正在准备中。当前显示英语简介。

原文查看原文说明

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

集成工具Figma
查看安装方法

适用场景

  • Designing product features that attract new users
  • Planning growth with less reliance on paid acquisition
  • Comparing sharing, collaboration, and referral mechanisms
  • Defining growth metrics and an implementation roadmap

包含的文件(1)

  • SKILL.md5.7 KB

SKILL.md(原文)

安装前可以查看交给 AI 代理的指令内容。

Growth Loops

Overview

Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth.

When to Use

  • Designing growth mechanisms for a product
  • Building sustainable viral or referral traction
  • Reducing reliance on paid acquisition
  • Analyzing competitor growth strategies
  • Optimizing product for product-led growth

The 5 Growth Loop Types

1. Viral Loop

Product content created by users gets shared on external platforms, bringing new users back to the product.

  • Mechanism: Users create content in-product → Share on social/external platforms → New users discover and signup
  • Example: Figma designs shared as links, Loom videos shared in emails
  • Strength: Exponential user acquisition if content is inherently shareable
  • Challenge: Requires highly shareable output and strong incentive to share

2. Usage Loop

Users create content or value within the product, then share it, which invites new users or drives re-engagement.

  • Mechanism: User creates → Shares creation → Others consume → Become engaged users
  • Example: Twitter threads, Medium articles, Notion templates shared publicly
  • Strength: Growth tied directly to product usage and network effects
  • Challenge: Requires content creation friction to be very low

3. Collaboration Loop

Users invite colleagues to co-create or collaborate within the product, expanding the user base within organizations.

  • Mechanism: User creates → Invites colleagues for collaboration → Colleagues discover product value
  • Example: Google Docs invitations, Figma team projects, Slack channels
  • Strength: Deep organizational penetration and high retention
  • Challenge: Works best for collaborative/team-based products

4. User-Generated Loop

Users discover new content or features through other users' creations, then create and share their own content.

  • Mechanism: User discovers content → Creates similar content → Shares creation → Others discover
  • Example: TikTok, Pinterest, YouTube trends driving creator participation
  • Strength: Creates content flywheel and network effects
  • Challenge: Requires critical mass of quality content to sustain

5. Referral Loop

Users invite other potential users in exchange for rewards, incentives, or social recognition.

  • Mechanism: User refers → Referred user joins → Referrer gets reward → Shares more referrals
  • Example: Dropbox referral bonus, Uber rider referrals, PayPal signup bonuses
  • Strength: Directly incentivizes acquisition; easy to measure ROI
  • Challenge: Requires valuable incentive without eroding unit economics

How It Works

Step 1: Define Product Value

Clarify the core value users experience:

  • Primary action users take in your product
  • Value created per user action
  • Network effects present (if any)
  • Friction points in the experience

Step 2: Evaluate Loop Fit

Assess which growth loops align with your product:

  • Product type (collaborative, content-based, utility, etc.)
  • Target user behavior and sharing habits
  • Network effects already present
  • Existing user base and engagement

Step 3: Design Loop Mechanics

Create specific loop implementation:

  • Trigger that initiates sharing or invitations
  • Incentive for participation (intrinsic or extrinsic)
  • Ease of sharing mechanism
  • Conversion rate from invite to activation
  • Frequency of loop repetition per user

Step 4: Calculate Loop Coefficient

Estimate growth velocity:

  • Invites/shares per user per cycle
  • Conversion rate of invites to new users
  • Net new users per cycle
  • Time per cycle iteration

Step 5: Build the Loop

Implement the highest-leverage loop first:

  • Start with the most natural loop for your product
  • Optimize messaging and friction
  • Measure loop metrics and conversion rates
  • Compound results over time

Input Format

Use $ARGUMENTS to pass:

  • Product description and primary user action
  • Target user demographics and behavior
  • Existing sharing/collaboration features
  • Current growth channels and metrics
  • Constraints or opportunities

Output

A growth loops analysis including:

  • Ranked evaluation of all 5 loop types for your product
  • Recommended primary growth loop with implementation plan
  • Secondary loops to layer over time
  • Key metrics and measurement framework
  • 30-60-90 day implementation roadmap
  • Potential loop coefficient and growth projections

Framework

Based on growth loops research by Ognjen Bošković. Focuses on compounding user acquisition through built-in, product-native sharing and collaboration mechanisms.

Tips

  • Start with one loop and master it before adding complexity
  • Viral loops compound fastest but take time to build
  • Collaboration loops create strongest retention and LTV
  • Measure loop health weekly during optimization phase
  • Combine loops for multiplicative effect once operating at scale

Further Reading

评价

还没有评价。欢迎分享你的使用感受。

评论

无需登录即可发表。欢迎分享使用感受、提问,或说明在哪些环境下无法运行。

还没有评论。来写第一条吧。

提交后会立即公开。请勿填写邮箱、电话等个人信息。URL 最多 2 个。

0 / 1000 字

此表单受 reCAPTCHA 保护,适用 Google 的隐私权政策和服务条款。

同一仓库的技能

Analyze A/B test results to decide whether to launch a change, extend testing, stop, or investigate further. Check sample size, statistical significance, uncertainty ranges, and effects on other important metrics, then summarize the recommendation and next steps.

中文简介正在准备中。当前显示英语简介。

  • Checking whether an A/B test shows a meaningful difference
  • Reviewing sample size and test duration
  • Deciding whether to launch a tested change
phuryn/pm-skills2.7万2026年10月16日 更新

Organize customer feature requests into themes and rank the top three against product goals, customer value, effort, and risk. For each recommendation, explain the underlying need, possible alternatives, uncertain assumptions, and simple ways to test them.

中文简介正在准备中。当前显示英语简介。

  • Grouping customer requests into themes
  • Selecting the top three requests for product goals
  • Considering alternatives to requested features
phuryn/pm-skills2.7万2026年10月16日 更新

Compare growth options across existing and new products and markets using the Ansoff Matrix, a four-part planning framework. Assess opportunities, resources, competition, and risks, then develop market launch plans and a phased roadmap for priority options.

中文简介正在准备中。当前显示英语简介。

  • Comparing growth options for an existing business
  • Planning expansion into new regions or customer groups
  • Evaluating new products for current customers
phuryn/pm-skills2.7万2026年10月16日 更新

Choose the first customer segment for a product launch by comparing urgent needs, willingness to pay, achievable market share, and referral potential. Get scored recommendations, a priority segment, a 90-day acquisition plan, and expansion options.

中文简介正在准备中。当前显示英语简介。

  • Choosing the first customer segment for a new product
  • Focusing limited resources on a launch market
  • Comparing segments using interviews and customer feedback
phuryn/pm-skills2.7万2026年10月16日 更新

Plan low-effort experiments to check assumptions about an existing product before building a feature. Compare prototypes, A/B tests, and other methods, with a clear assumption, procedure, metric, and success threshold for each experiment.

中文简介正在准备中。当前显示英语简介。

  • Checking feature assumptions before implementation
  • Planning prototype usability tests
  • Defining metrics and success thresholds for A/B tests
phuryn/pm-skills2.7万2026年10月16日 更新

Turn a new product idea into a testable hypothesis and two or three simple experiments. Define target customers, expected actions, measurement methods, and success thresholds to assess demand through behavior such as sign-ups, pre-orders, or paid commitments.

中文简介正在准备中。当前显示英语简介。

  • Testing demand before building a new product
  • Planning landing page or waitlist experiments
  • Checking willingness to pay through pre-orders
phuryn/pm-skills2.7万2026年10月16日 更新

查看 phuryn 的全部技能

报告此技能的问题