Compare seven customer acquisition approaches against your product, audience, budget, and team. Get fit scores, a prioritized mix of channels, suggested tools, and a 90-day execution plan covering resources, milestones, and success metrics.
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Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
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Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.
Attract customers through valuable content and thought leadership.
Proactively reach target prospects through direct engagement.
Reach target audiences through paid channels with precision targeting.
Build engaged communities where customers help each other and spread the word.
Leverage partner networks to co-market and reach new audiences.
Treat high-value accounts as individual markets with personalized campaigns.
Drive adoption through the product experience itself with minimal sales friction.
Define product characteristics:
Assess your market dynamics:
Rate fit for your product (1-10 scale):
Select and prioritize 2-4 motions to execute:
Create 90-day implementation roadmap:
Use $ARGUMENTS to pass:
A comprehensive GTM motions analysis including:
Based on Product Compass GTM motion analysis. Provides a systematic approach to balancing customer acquisition across multiple channels.
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Analyze A/B test results to decide whether to launch a change, extend testing, stop, or investigate further. Check sample size, statistical significance, uncertainty ranges, and effects on other important metrics, then summarize the recommendation and next steps.
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Organize customer feature requests into themes and rank the top three against product goals, customer value, effort, and risk. For each recommendation, explain the underlying need, possible alternatives, uncertain assumptions, and simple ways to test them.
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Compare growth options across existing and new products and markets using the Ansoff Matrix, a four-part planning framework. Assess opportunities, resources, competition, and risks, then develop market launch plans and a phased roadmap for priority options.
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Choose the first customer segment for a product launch by comparing urgent needs, willingness to pay, achievable market share, and referral potential. Get scored recommendations, a priority segment, a 90-day acquisition plan, and expansion options.
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Plan low-effort experiments to check assumptions about an existing product before building a feature. Compare prototypes, A/B tests, and other methods, with a clear assumption, procedure, metric, and success threshold for each experiment.
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Turn a new product idea into a testable hypothesis and two or three simple experiments. Define target customers, expected actions, measurement methods, and success thresholds to assess demand through behavior such as sign-ups, pre-orders, or paid commitments.
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