Create a customer interview guide focused on past behavior, current problems, and desired outcomes. Adapt questions to research goals and available time, with follow-up prompts and a note-taking template to capture findings consistently.
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Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.
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Create a structured interview script that surfaces real insights, not just opinions. Follows "The Mom Test" principles — ask about their life, not your idea.
Customer interviews are one source in Stage 1 (Explore) of continuous discovery. Other sources: stakeholder interviews, usage analytics, data analytics, surveys, market trends, SEO/SEM analysis. The PM needs direct access to users, stakeholders, engineers, and designers — "without proxies." The Product Trio (PM + Designer + Engineer — Teresa Torres) should work together on discovery, not just the PM alone.
You are preparing a customer interview script for research on $ARGUMENTS.
If the user provides files (personas, hypothesis lists, product briefs, or previous interview notes), read them first.
Clarify research objectives:
Create the interview script with these sections:
Current situation and behavior (past tense, specific instances):
Pain points and frustrations (observe, don't lead):
Desired outcomes (their words, not yours):
Willingness to pay / priority (skin in the game):
Use these when you hit an interesting thread:
Customize the script: Adapt questions to the specific product area, persona, and research objectives. Add or remove sections based on the interview length available.
Include a note-taking template:
Participant: [Name / ID]
Date: [Date]
Key Jobs: [What they're trying to accomplish]
Current Solution: [What they use today]
Biggest Pain: [Their #1 frustration]
Desired Outcome: [What success looks like]
Willingness to Pay: [How much they invest / would invest]
Surprise Finding: [Something unexpected]
Follow-up: [Next steps]
Save as markdown. Include both the script and the note-taking template.
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Analyze A/B test results to decide whether to launch a change, extend testing, stop, or investigate further. Check sample size, statistical significance, uncertainty ranges, and effects on other important metrics, then summarize the recommendation and next steps.
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Organize customer feature requests into themes and rank the top three against product goals, customer value, effort, and risk. For each recommendation, explain the underlying need, possible alternatives, uncertain assumptions, and simple ways to test them.
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Compare growth options across existing and new products and markets using the Ansoff Matrix, a four-part planning framework. Assess opportunities, resources, competition, and risks, then develop market launch plans and a phased roadmap for priority options.
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Choose the first customer segment for a product launch by comparing urgent needs, willingness to pay, achievable market share, and referral potential. Get scored recommendations, a priority segment, a 90-day acquisition plan, and expansion options.
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Plan low-effort experiments to check assumptions about an existing product before building a feature. Compare prototypes, A/B tests, and other methods, with a clear assumption, procedure, metric, and success threshold for each experiment.
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Turn a new product idea into a testable hypothesis and two or three simple experiments. Define target customers, expected actions, measurement methods, and success thresholds to assess demand through behavior such as sign-ups, pre-orders, or paid commitments.
中文简介正在准备中。当前显示英语简介。