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multichannel-cadence

Use this skill when you need an outbound cadence that combines email, LinkedIn, phone and video so each touch builds on the last: "build a multichannel sequence", "combine email and LinkedIn outreach", "plan a 3-week cadence for Tier 1 accounts". Chooses channels by persona and tier, orders and spaces the touches, writes the connecting thread across channels, sets daily capacity and exit rules, and produces a day-by-day cadence ready to load into any sequencing tool.

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prosyo-ai/gtm-skill星标 11(GitHub 11 + cccskills 0)

集成工具LinkedIn

实测评分未实测

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包含的文件（2）

SKILL.md3.8 KB
references/cadence-templates.md2.1 KB

SKILL.md（原文）

安装前可以查看交给 AI 代理的指令内容。

Use this when one channel is not enough. Prospects who see you in two or three places in a short window remember you; the trick is making the touches feel like one conversation rather than an ambush.

Inputs

Persona and tier.
Channels available and the sender's capacity per day on each.
Offer, proof and the campaign's central problem.

The play

1. Choose channels by persona

Persona	Lead channel	Support channels
Founders, small companies	LinkedIn	Email
Sales and marketing leaders	LinkedIn and email	Video
Finance, operations, IT	Email	Phone
Field and frontline managers	Phone	Email, text where lawful and consented
Enterprise executives	Email via champion or referral	LinkedIn, direct mail

2. Scale effort by tier

Tier 1: 10-14 touches over 3-4 weeks, 3-4 channels, 1:1 personalization.
Tier 2: 7-9 touches over 3 weeks, 2-3 channels, segment copy plus a personal line.
Tier 3: 4-6 touches over 2-3 weeks, 1-2 channels, segment copy.

3. Order the touches

Start where trust is cheapest: a LinkedIn profile view or connection request before the first email makes the email's sender name familiar. Calls work best right after an email ("I sent you a note on Tuesday about..."). Read references/cadence-templates.md for day-by-day templates per tier.

4. Thread the story

Every touch references the same problem from a new angle: the email names the problem, the LinkedIn message asks a question about it, the call follows up on the email, the video shows a 30-second example.

5. Plan capacity

Count touches per day per sender across all active prospects. A Tier 1 cadence for 50 new accounts a week can mean 80+ tasks a day; cut the number of new accounts before cutting quality.

6. Exit rules

Any reply on any channel stops every automated step on every channel. Bookings at the account stop all cadences at that account.

What good looks like

A prospect who replies says "I saw your note on LinkedIn too", not "why are you messaging me everywhere?".
Channel order makes each touch easier: connection, then email, then call referencing the email.
Task load per rep is realistic and finished daily.
The common mistake is running separate email and LinkedIn campaigns that each think they own the prospect, sending two unrelated first messages on the same day.

Rules

MUST stop all channels on a reply in any channel.
MUST keep each channel inside its safe daily limits.
MUST respect calling and texting consent rules for the region.
NEVER send the same message copy across channels.

Example prompts

"Build a 3-week multichannel cadence for Tier 1 CFO accounts: email, LinkedIn and phone."
"We have email and LinkedIn only. Design Tier 2 and Tier 3 cadences."
"How many new accounts a week can 2 SDRs handle on this cadence?"

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中文简介正在准备中。当前显示原文说明。