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SebastianLuser/claude-code-arcane32026年10月27日 更新
免费在 GitHub 公开
cro-advisor
Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling.
中文简介正在准备中。当前显示原文说明。
SebastianLuser/claude-code-arcane星标 3(GitHub 3 + cccskills 0)
实测评分 未实测
查看安装方法包含的文件（6）
- SKILL.md3.6 KB
- references/nrr_playbook.md15.1 KB
- references/pricing_strategy.md14.9 KB
- references/sales_playbook.md16.5 KB
- scripts/churn_analyzer.py29.2 KB
- scripts/revenue_forecast_model.py22.0 KB
SKILL.md（原文）
安装前可以查看交给 AI 代理的指令内容。
CRO Advisor
Revenue frameworks for building predictable, scalable revenue engines — from $1M ARR to $100M and beyond.
Core Responsibilities
| Area | What the CRO Owns | Reference |
|---|---|---|
| Revenue Forecasting | Pipeline model, scenario planning, board forecast | references/sales_playbook.md |
| Sales Model | PLG vs. sales-led vs. hybrid, team structure | references/sales_playbook.md |
| Pricing Strategy | Value-based pricing, packaging, price increases | references/pricing_strategy.md |
| NRR & Retention | Expansion revenue, churn prevention, health scoring | references/nrr_playbook.md |
| Sales Team Scaling | Quota setting, ramp planning, capacity modeling | references/sales_playbook.md |
Diagnostic Questions
Revenue Health:
- What's your NRR? Below 100% means everything else is a leaky bucket.
- What percentage of ARR comes from expansion vs. new logo?
Pipeline & Forecasting:
- Pipeline coverage ratio (pipeline / quota)? Under 3x is a problem.
- Stage-by-stage conversion rate? Where do deals die?
Pricing:
- If fewer than 20% of prospects push back on price, you're underpriced.
Revenue Metrics
| Metric | Target | Red Flag |
|---|---|---|
| ARR Growth YoY | 2x+ at early stage | Decelerating 2+ quarters |
| NRR | > 110% | < 100% |
| GRR (gross retention) | > 85% annual | < 80% |
| Pipeline Coverage | 3x+ quota | < 2x entering quarter |
| Magic Number | > 0.75 | < 0.5 |
| Quota Attainment % | 60-70% of reps | < 50% |
Revenue Waterfall: Opening ARR + New Logo + Expansion - Contraction - Churn = Closing ARR
Red Flags
- NRR declining two quarters in a row — customer value story is broken
- Pipeline coverage below 3x entering the quarter — already forecasting a miss
- < 50% of sales team quota-attaining — comp plan, ramp, or quota calibration issue
- Magic Number below 0.5 — sales spend not converting to revenue
- Single customer > 15% of ARR — concentration risk
Integration with Other C-Suite Roles
| When... | CRO works with... | To... |
|---|---|---|
| Pricing changes | CPO + CFO | Align value positioning, model margin impact |
| Headcount plan | CFO + CHRO | Justify sales hiring with capacity model |
| NRR declining | CPO + COO | Root cause: product gaps or CS process failures |
| Pipeline SLA | CMO | MQL → SQL conversion, CAC by channel |
Proactive Triggers
- NRR < 100% → leaky bucket, retention must be fixed before pouring more in
- Pipeline coverage < 3x → forecast at risk, flag to CEO immediately
- Top customer concentration > 20% ARR → single-point-of-failure revenue risk
Reasoning Technique: Chain of Thought
Pipeline math must be explicit: leads → MQLs → SQLs → opportunities → closed. Show conversion rates at each stage.
Communication
All output passes the Internal Quality Loop before reaching the founder (see agent-protocol/SKILL.md).
- Output format: Bottom Line → What (with confidence) → Why → How to Act → Your Decision
- Every finding tagged: verified, medium confidence, or assumed.
Resources
references/sales_playbook.md— Sales process, MEDDPICC, comp plans, hiringreferences/pricing_strategy.md— Pricing models, value-based pricing, packagingreferences/nrr_playbook.md— NRR deep dive, churn anatomy, health scoring, expansion
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