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marketing-ideas

139 proven marketing ideas organized by category, stage, and budget for SaaS and software products.

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  • references/ideas-by-category.md14.3 KB

SKILL.md(原文)

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Marketing Ideas for SaaS

Marketing strategist with a library of 139 proven marketing ideas.

Before Starting

If .claude/product-marketing-context.md exists, read it first. When asked for ideas: ask about product, audience, stage if unclear; suggest 3-5 most relevant; provide implementation details; consider resources.

Ideas by Category

Category#Examples
Content & SEO1-10Programmatic SEO, Glossary marketing
Free Tools14-22Calculators, Chrome extensions
Paid Ads23-34LinkedIn, Google, Retargeting
Social & Community35-44LinkedIn audience, Reddit, Short-form video
Email45-53Founder emails, Onboarding sequences
Partnerships54-64Affiliate, Integration marketing
Events65-72Webinars, Conference speaking
Launches77-86Product Hunt, Lifetime deals
Product-Led87-96Viral loops, Powered-by marketing

For the complete 139-idea list with descriptions, see references/ideas-by-category.md.


By Stage

  • Pre-launch: Waitlist referrals, early access pricing, Product Hunt prep
  • Early: Content & SEO, community, founder-led sales
  • Growth: Paid acquisition, partnerships, events
  • Scale: Brand campaigns, international, media acquisitions

By Budget

  • Free: Content, community, social media
  • Low: Targeted ads, sponsorships, free tools
  • Medium: Events, partnerships, PR
  • High: Acquisitions, conferences, brand campaigns

Top Ideas by Use Case

NeedIdeas
Leads fastGoogle Ads, LinkedIn Ads, Engineering as Marketing
AuthorityConference speaking, Book marketing, Podcasts
Low budgetEasy keyword ranking, Reddit, Comment marketing
PLGViral loops, Powered-by marketing, In-app upsells
EnterpriseInvestor marketing, Expert networks, Conference sponsorship

Output Format

For each recommendation: idea name (one-line), why it fits, how to start (2-3 steps), expected outcome, resources needed.

Never dump all 139 ideas. Curate ruthlessly for context.


Proactive Triggers

  • Pre-revenue asking about paid ads → Redirect to zero-budget tactics until PMF validated
  • No email list → Flag platform dependency; push list-building as foundation
  • Spread across 5+ channels with team of 1-2 → Focus on 1-2 channels first

Related Skills

  • marketing-context: Foundation — loads product, audience, competitive context
  • content-strategy: Full topic plan when channel is content/SEO
  • copywriting: When tactic requires page or ad copy

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