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merchant-feed

Build and validate product feeds for shopping channels — Google Merchant Center and Meta Catalog — including required/recommended attributes, attribute mapping, and feed validation. Includes a feed validator/generator script. Triggers: building a product feed, fixing feed disapprovals, mapping catalog to feed attributes.

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包含的文件(3)

  • SKILL.md3.6 KB
  • references/feed-attribute-map.md2.4 KB
  • scripts/feed_validate.py5.1 KB

SKILL.md(原文)

安装前可以查看交给 AI 代理的指令内容。

Merchant Feed

Shopping ads and free listings live or die on feed quality. A clean, complete feed gets products approved and surfaced; a sloppy one gets disapprovals. Map your catalog to channel attributes and validate before upload — platform-agnostic.

Before Starting

Gather: target channel (Google Merchant / Meta Catalog), source of truth (DB export, CSV, platform), product categories, and goal (validate an existing feed, generate one, or map catalog → feed attributes).

How This Skill Works

ModeTriggerOutput
ValidatevalidatePass/fail report against required attributes
GenerategenerateFeed emitted from a source CSV
MapmapCatalog field → feed attribute mapping

Phase 1 — Required Attributes

Google Merchant / Meta share a common core. Required for every item:

AttributeNotes
idStable, unique per variant (use SKU)
titleFront-load product; ≤150 chars; match landing page
descriptionPlain, accurate; no promo text/caps
linkCanonical PDP URL
image_linkMain image, meets resolution minimums
availabilityin_stock / out_of_stock / preorder
priceWith currency; must match landing page exactly
brandRequired unless exempt category
gtin / mpnRequired where a GTIN exists — improves matching
conditionnew / refurbished / used

Rule: Feed price and availability must exactly match the live PDP, or the item is disapproved and the account is penalized.


Phase 2 — Validate / Generate

Run the validator on a CSV export:

python skills/merchant-feed/scripts/feed_validate.py            # demo data
python skills/merchant-feed/scripts/feed_validate.py feed.csv

It checks every row for required attributes, flags missing/empty values, validates availability/condition enums and price+currency format, and reports a per-row and summary verdict. For the full attribute reference and category-specific requirements, see references/feed-attribute-map.md.


Phase 3 — Recommended Attributes & Quality

Beyond required, these lift performance: google_product_category, product_type, item_group_id (links variants), color, size, gender, age_group, sale_price, shipping, gtin. Use item_group_id so variants cluster correctly — without it, variants compete as separate products.


Output Artifacts

RequestOutput
ValidatePer-row + summary PASS / FAIL report
GenerateChannel-ready feed file
MapCatalog → feed attribute mapping table

A feed is READY when every item has all required attributes, price/availability match the PDP, variants share an item_group_id, and GTINs are present where they exist.


Related Skills

  • commerce-data-model: the catalog entities mapped into feed attributes.
  • product-listing: titles/descriptions reused between PDP and feed.
  • shipping-tax: shipping attribute values in the feed.
  • schema-markup: Product structured data complements the feed for organic.

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