Draft professional emails for business and marketing contexts — outreach, client communication, proposals, follow-ups, and internal updates. Includes tone calibration, subject line formulas, and follow-up cadence recommendations.
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查看安装方法安装前可以查看交给 AI 代理的指令内容。
Draft professional emails for business and marketing contexts.
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/email-composer ~/.claude/skills/
Every email follows this structure:
Subject: [Specific, not generic — include key value or action]
[Opening — context in one sentence: why you are writing]
[Body — 2-3 short paragraphs max, bullet points for multiple items]
[CTA — one clear, specific ask]
[Sign-off — matched to relationship level]
| Tone | Characteristics | When to Use |
|---|---|---|
| Formal | Complete sentences, no contractions, titles, "Dear..." | C-suite, legal, first contact with enterprise |
| Professional | Direct but warm, contractions OK, first names | Clients, colleagues, vendors |
| Casual | Conversational, personality OK, still clear | Internal team, close working relationships |
| Urgent | ACTION REQUIRED flag, bold deadlines, consequences | Time-sensitive, blocking issues |
| Formula | Example |
|---|---|
| Action + Topic + Deadline | "Review: Q1 Campaign Brief by Friday" |
| Number + Benefit | "3 Quick Wins from Your GA4 Data" |
| Question | "Can we schedule 15 min to discuss the Shopify migration?" |
| Value + Context | "Your Klaviyo Audit Results (3 Revenue Opportunities)" |
| Urgency + Specificity | "Action needed: Tracking code missing from 4 pages" |
For templates and follow-up cadence, see REFERENCE.md.
If brand-profile.json exists in the working directory, read it before composing emails. Use the formal_casual axis to set salutation and sign-off style, voice descriptors to guide subject line personality, and colors for email template accent recommendations. This profile is produced by the brand-dna skill.
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A/B and multivariate testing methodology. Design experiments, calculate sample sizes, determine statistical significance, avoid common pitfalls, and interpret results. Platform-agnostic framework applicable to landing pages, emails, ads, pricing, and product features. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, or conversion experiments.
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Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.
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Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) specialist. Optimize content and websites to appear in AI-generated answers from ChatGPT, Perplexity, Claude, Google AI Overviews, and other LLM-powered search experiences. Use when the user asks about AI search optimization, AEO, GEO, AI Overviews, appearing in AI answers, LLM citations, or optimizing for generative search.
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Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.
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Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Use when the user asks about brand voice, tone of voice, brand guidelines, messaging framework, or brand consistency.
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Braze customer engagement platform expertise. Audit campaigns, Canvases, segments, messaging channels, and data architecture. Use when the user asks about Braze, customer engagement, push notifications, in-app messaging, cross-channel orchestration, or lifecycle marketing at scale.
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