SEO, ads, social media, landing pages, and copywriting (2.9K skills)
Add or repair structured data, labels that help search engines understand page content. The skill selects suitable schema types, prepares JSON-LD code, and provides validation checks while distinguishing supported Google search features from retired ones.
Design and improve in-app screens that invite users to pay or upgrade. Plan messages, timing, feature previews, and payment steps for usage limits, locked features, and trial endings, with clear options to dismiss or continue free.
Design or improve what you sell by reviewing customer value, deliverables, bonuses, guarantees, deadlines, naming, and payment terms. Identify weak parts of a service, course, or coaching offer and draft specific changes to test.
Audit a website for problems affecting search visibility, from search engine access and indexing to speed, page titles, content, and links. Receive evidence-based findings and a prioritized action plan, including checks for multilingual and local business sites.
Plan large sets of search-focused pages using templates and data. The skill helps assess keyword demand, design useful page variations, organize internal links, choose a publishing platform, and check quality before launch.
Review marketing pages and forms to identify obstacles to purchases, inquiries, or other desired actions. Get prioritized recommendations, alternative headlines and button text, and experiment ideas based on the page’s purpose and traffic sources.
Create product comparison and alternative pages that help buyers evaluate options. Organize pricing, features, use cases, and migration details, and audit existing competitive claims for outdated information, missing evidence, or wording that overstates the facts.
Understand customer decisions and turn psychological principles into practical marketing ideas. The skill explains relevant thinking tools and behavioral patterns, then suggests ethical applications for pricing, trust, messaging, onboarding, retention, and deciding which marketing problems to address first.
Plan webinars, conferences, dinners, and other events around measurable business goals. Tailor preparation, conversations, follow-up, and evaluation to your role as a host, sponsor, speaker, or attendee, with an emphasis on qualified meetings.
Create social posts, slide sequences, and short video scripts adapted to each platform. Repurpose blogs or recordings into standalone content, build a posting calendar, and use audience responses and performance data to guide revisions.
Design and improve customer referral and affiliate programs that bring in new customers through existing users or partners. Plan rewards, sharing methods, outreach emails, and measurement to identify where participation or signups need improvement.
Review account registration and free trial signup flows to find obstacles in fields, authentication, and error messages. Get prioritized recommendations and test ideas to reduce abandonment and help more people complete registration.
Create ad headlines, body text, and static or video concepts tailored to advertising platforms. Use performance data and customer feedback to develop variations, check format limits, and define measurable tests for the next round.
Audit how a brand appears in AI search answers and identify improvements to its content and website access. Review citation patterns, clear answer structure, supporting evidence, and whether AI systems can retrieve key information.
Assess how marketing channels contribute to conversions and revenue. Compare attribution models, which assign credit to customer interactions, reconcile conflicting reports, and design first-party tracking that connects browsing history to bookings or purchases.
Explore a marketing decision through simulated advisors using well-known marketers' published frameworks. Compare their recommendations, uncover disagreements and trade-offs, and receive a synthesis with concrete next steps suited to the business and its constraints.
Design SMS, MMS, and WhatsApp campaigns for cart recovery, customer follow-ups, promotions, and transactional messages. Plan triggers, timing, copy, consent handling, platform selection, and measurement while accounting for message costs and regional requirements.
Plan A/B tests to compare page changes using clear hypotheses and meaningful measures. The skill helps define sample size, duration, traffic allocation, and result interpretation, and organize a continuing program of prioritized experiments.
Plan press outreach for software products, develop story angles, and prepare pitches, press materials, and podcast briefs. The skill also guides crisis communications, including initial statements and responses to breaches or outages.
Find marketing ideas for a SaaS or software product based on its stage, audience, budget, and team. Draw from 139 ideas to shortlist relevant options, with starting steps, expected outcomes, and resources needed.
Plan product listings across startup, SaaS, AI, and MCP directories. Assess launch readiness, choose relevant sites, prepare tailored descriptions, and track submissions, published links, and referral results in a structured workflow.
Create and maintain a shared product marketing document covering the product, audience, differentiation, and brand voice. Draft it from existing project materials or guided questions, then preserve revisions and tested lessons for other marketing skills.
Improve existing marketing copy while preserving its message and voice. The skill reviews clarity, evidence, specific details, and prompts to act, refreshes outdated content, and replaces formulaic AI phrasing with language grounded in available facts.
Build a marketing plan matched to a company's budget, team, and stage. Organize acquisition, first use, retention, referrals, and revenue into a 90-day roadmap and 12-month outlook, with owners, metrics, and tools in Notion-ready Markdown.