SEO, ads, social media, landing pages, and copywriting (2.8K skills)
Check canonical tags that tell search engines the preferred URL for a page. Review rendered HTML and HTTP responses, identify missing or incorrect settings, and help correct duplicate-page signals caused by URL variations.
Check whether pages clearly explain affiliate or sponsorship relationships before promotional links appear. Review the rendered HTML and HTTP responses, identify affected pages or templates, and suggest disclosure wording and placement that readers can easily understand.
Review article bylines to check that author names, roles, and biography links are clearly visible. Inspect rendered pages and related metadata to identify specific pages or templates that need clearer author information.
Audit whether author profiles clearly present relevant experience, qualifications, and professional links. Review rendered pages, metadata, structured data, and HTTP responses to identify specific places where author expertise needs clearer presentation and explain how to verify improvements.
Audit AI-generated articles for factual accuracy, original value, and a natural voice. Suggest revisions grounded in original research or experience, and inspect rendered HTML, metadata, and response headers to identify issues in search-facing pages.
Audit or create a dedicated About page that explains a website’s purpose and identifies its people or organization. Review the rendered output and supporting information, including expertise and contact details, to find gaps.
Review the balance and relevance of internal and external links in an article. Suggest links to related site content and authoritative sources, giving readers useful next steps and supporting the article’s facts and claims.
Review website link text and replace vague phrases with wording that explains the destination. Check the rendered page to help search engines and people using screen readers understand where each link leads.
Review author information in structured data, a machine-readable description of page content. Check names, profile links, and connections to articles or pages, then identify corrections using the rendered HTML and HTTP response.
Audit pages excluded from search results by noindex directives in HTML or response headers. Check whether important products and articles are blocked by mistake, identify affected routes, and explain appropriate corrections.
Check article pages for structured data, machine-readable details that help search engines understand content. Review required properties, add Article metadata in JSON-LD format, and verify the rendered page and HTTP response for specific implementation gaps.
Create ad copy and campaigns for Facebook and Instagram, review advertising spend and delivery results, and manage catalogs and product feeds. The skill also checks advertising policy questions through a dedicated policy tool.
Review posts, saved content, notifications, and performance figures from a connected Threads account. Search accessible content and trends, inspect audience responses, adjust feed preferences, and publish text or media posts after explicit confirmation.
Analyze linked Instagram accounts and posts you manage to understand changes over time and compare your own results. Use supported metrics to identify useful findings and develop content ideas grounded in actual performance.
Read Facebook posts, comments, feeds, and local events, and organize saved items. Use the same skill to manage your own Marketplace listings and handle drafts, published posts, metrics, and scheduled posts for Pages you manage.
Read Instagram posts, reels, comments, followers, saved content, and account metrics. Use it to answer content questions, organize saved posts, update profile details, or publish posts, stories, reels, and carousels when requested.
Create a single HTML email file for use in an email tool, with layouts designed for Gmail, Outlook, and Apple Mail. Include preview text, accessible links, and appropriate footer details for marketing messages.
Manage Klaviyo email and SMS campaigns, subscriber lists, and audience groups. Compare campaign results and revenue, plan who to target, and edit marketing content or subscriptions, with approval required for changes and sending.
Prepare coordinated Appwrite launch materials: documentation updates, an announcement blog post, and a changelog entry. Keep feature names, examples, dates, and links consistent, with the documentation serving as the factual reference.
Review Appwrite blog posts for search visibility and clear answers that answer engines can extract. Measure titles and content, assess structure and links, and receive evidence-based findings with prioritized fixes and suggested replacements.
Improve existing marketing copy while preserving its message and voice. The skill reviews clarity, evidence, specific details, and prompts to act, refreshes outdated content, and replaces formulaic AI phrasing with language grounded in available facts.
Plan large sets of search-focused pages using templates and data. The skill helps assess keyword demand, design useful page variations, organize internal links, choose a publishing platform, and check quality before launch.
Find marketing ideas for a SaaS or software product based on its stage, audience, budget, and team. Draw from 139 ideas to shortlist relevant options, with starting steps, expected outcomes, and resources needed.
Create ad headlines, body text, and static or video concepts tailored to advertising platforms. Use performance data and customer feedback to develop variations, check format limits, and define measurable tests for the next round.