106 skills · sorted by relevance
Use Google's APIs to review search performance, page speed, indexing status, and organic traffic. Combine real visitor measurements with search and analytics data to identify SEO issues and create reports.
Calculate advertising costs, revenue relative to ad spend, break-even targets, and budget forecasts. The skill makes inputs and formulas explicit, checks inconsistent data, and compares base, downside, and upside scenarios when uncertainty affects the decision.
Turn an internal investigation report into a summary for HR, leadership, or outside counsel. Adjust detail for each audience, excluding legal analysis and attorney impressions from HR versions while retaining full context for outside counsel.
Develop a complete short story around the feeling readers should take away. It guides planning, characters, twists, section outlines, drafting, and revision, with attention to opening hooks, pacing, consistency, and an ending that leaves an impression.
Search Meta Ad Library by keyword or Facebook page ID and collect ad text, images, videos, destination links, and publishing platforms. Filter by country and ad status to gather material for competitor advertising research.
Coordinate SEO work from Google Search Console analysis and keyword research to title improvements, article creation, translation, internal linking, and technical audits. Follow a workflow that connects search performance diagnosis with content updates, validation, and deployment.
Enhance existing interfaces with ambitious browser techniques, from scroll-linked animation and natural motion to smooth large-data displays. Compare implementation directions, build the selected approach, and refine it through browser previews, performance checks, and accessible fallbacks.
Analyze how often people see Meta ads and where repeated exposure starts reducing performance. Get campaign-specific frequency cap recommendations, estimated spending savings, and projections of additional reach from redirecting spending toward people who have not seen the ads.
Detect unusual changes in Google and Meta advertising performance by comparing current metrics with recent averages. Get issues ranked by estimated financial impact, likely causes supported by related changes, and recommended immediate actions.
Estimate how Google and Meta budget changes could affect acquisition costs, revenue efficiency, and conversion volume. Use historical account performance to compare spending levels, identify diminishing returns, and choose budgets with a clear rationale.
Compare Meta ad sets to identify shared audiences and estimate how internal competition affects advertising costs. Receive an overlap map, targeting issues, and recommendations for combining ad sets or excluding audiences to reduce overlap.
Turn papers, documents, or notes into slides with Marp, a Markdown presentation tool. The workflow covers outlining, theme selection, content and layout reviews, image checks, and final exports to HTML, PDF, and editable PPTX.
Turn menus, menu photos, and tasting observations into organized restaurant notes. Preserve sensory details, add grounded culinary context, compare relevant earlier experiences, and keep separate visit records when updating an existing note.
Manage Facebook and Instagram advertising performance, budgets, and campaign settings. Review return on ad spend, impression costs, repeated exposure, overlapping audiences, and signs that people are becoming tired of the same ads.
调查研究：在下判断、做决策、给建议之前，先用第一手材料弄清现状，产出「事实 / 推断 / 未知」三栏调查结论。当上下文不完整、证据薄弱、领域陌生、用户说"先别动手"、或你发现自己在凭印象作答时触发；已充分调查后的执行阶段不要重复触发。 English: Investigate before judging. Gather firsthand facts and produce a fact / inference / unknown ledger before any recommendation. Trigger when context is incomplete, evidence is thin, the domain is unfamiliar, the user says "look first", or you notice yourself answering from impression; skip when investigation is already done and the task is pure execution.
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Evaluates market bubble risk through quantitative data-driven analysis using the revised Minsky/Kindleberger framework v2.1. Prioritizes objective metrics (Put/Call, VIX, margin debt, breadth, IPO data) over subjective impressions. Features strict qualitative adjustment criteria with confirmation bias prevention. Supports practical investment decisions with mandatory data collection and mechanical scoring. Use when user asks about bubble risk, valuation concerns, or profit-taking timing.
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Use when the user asks to "run the weekly social readout", "which denominator does our engagement rate use", or "which posts won this week and what changes next cycle"; produces the organic-social metric dictionary (every rate names its denominator — ERR engagement-by-reach vs ERI by-impressions vs ER-by-follower — locked across periods), median-not-mean per-post rollups with organic and boosted separated, EMV as labeled exec-translation only (never inside any score), an attributed CHAOSS/Orbit-style community-health readout with employees excluded, and the best/worst-performer write-back the next calendar cycle consumes. Not for dollar-ROI math or the ECHO profile result gate verdict — use roi-calculator and social-quality-auditor. 社媒周报/互动率分母/指标字典/复盘回写
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Compare two Google Search Console page exports (current vs previous period) to flag pages whose clicks or impressions fell by a chosen threshold, with a triage hint (refresh, query shift, consolidate, prune). The 20% default is a screening heuristic, not proof of decay. Use for "/blog decay", "content decay", "QoQ decline", "refresh declining posts". Needs two GSC exports; not for diagnosing a single traffic drop live (blog-google) or rewriting posts (blog-rewrite).
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Improves visibility and conversion in the App Store and Google Play — metadata, keywords, screenshots, ratings, and the listing experience that turns an impression into an install. Use this to audit or optimize an app listing, plan a launch listing, diagnose poor install conversion, or improve store search visibility.
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Build a smooth client-onboarding process that starts projects on the right foot — clear expectations, the info you need, and a professional first impression that prevents problems later. Use when asked to onboard a new client, create an onboarding process, kick off a client project, or client welcome packet. Produces a welcome and kickoff flow, the intake you need to start, expectation-setting on scope/comms/timeline/payment, a kickoff-meeting agenda, and the templates to reuse — so onboarding is consistent, not improvised, and prevents the scope and communication problems that sink projects.
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Wrap up a client project the right way — a clean handoff, a strong final impression, and the moves that turn a finished project into referrals and repeat work. Use when asked to wrap up a client project, offboard a client, end a client relationship well, or project handoff. Produces a closeout checklist (deliverables, access, final invoice, documentation), a handoff/wrap-up message, the referral/testimonial/repeat-work asks to make at the peak moment, a graceful process for ending an ongoing relationship, and how to leave the door open — so the ending builds your business instead of just stopping.
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Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".
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Use when deciding WHERE to point SEO effort, not how to write a page. Triggers: a new site or brand with no rankings and no authority ("cold start", "starting from zero", "nobody knows us"), deciding what to double down on, a page or cluster that ranks but earns nothing, hunting emerging or newly-coined keywords before competitors arrive, "should we build a cluster or one page", "what do we write next", "we get impressions but no clicks", "our traffic plateaued despite publishing", whether to chase a head term at all, or turning any of it into recurring automation. Also use when asked why an SEO effort stalled despite consistent output. NOT for writing an article, keyword expansion mechanics, or auditing a single tactic for penalty risk.
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Scrape competitor ads from Meta's Ad Library (Facebook, Instagram, Messenger, Threads, WhatsApp). Search by company name, Facebook Page URL, or keyword. Returns ad creatives, spend estimates, reach, impressions, and campaign details. Use for competitive ad research, messaging analysis, and creative inspiration.
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