Estimate how Google and Meta budget changes could affect acquisition costs, revenue efficiency, and conversion volume. Use historical account performance to compare spending levels, identify diminishing returns, and choose budgets with a clear rationale.
Models what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual account data and historical diminishing returns patterns, not generic industry assumptions. Platform: Google and Meta.
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Models what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual account data and historical diminishing returns patterns, not generic industry assumptions.
Claude looks at your historical spend-to-conversion relationship at different budget levels, maps the efficiency curve, and projects where you'll land at a new spend level. It accounts for auction dynamics, meaning that scaling 50% doesn't mean 50% more conversions — it models the real falloff.
Client wants to go from $30K/month to $50K/month on Meta. Claude analyzes the last 90 days and shows that the first $10K increase will bring CPA from $38 to $43 (still within target), but the last $10K pushes CPA to $58 because you'll exhaust the high-intent audience and start hitting colder segments. Recommendation: scale to $40K first, test new audiences, then push to $50K.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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Analyze A/B test results to assess whether observed differences are likely due to chance. Check test duration and sample size, compare audience segments, distinguish statistical findings from practical value, and generate hypotheses for follow-up tests.
Plan and analyze A/B tests for Google and Meta advertising. Estimate required traffic and duration, track results, and assess whether observed differences are statistically significant, meaning unlikely to be explained by chance alone.
Review Google and Meta campaign structures against goals, budgets, and conversion data. Identify excessive segmentation, overlapping targeting, and fragmented budgets, then get consolidation recommendations, an explained account structure, and a migration plan.
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