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cccskills

Ira Bodnar

@irinabuht12-oss

49 skills1 repository 5.2K

Skills (49)

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Analyze competitor landing pages from URLs or screenshots to understand their audience, promises, and messaging. Receive a structured score, concrete strengths and weaknesses, and recommendations for differentiating your own positioning and calls to action.

  • Researching competitor landing pages
  • Comparing headlines and calls to action
  • Finding opportunities to differentiate your messaging
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Turn a long article into LinkedIn posts, Twitter/X threads, newsletter snippets, ad openings, and short video scripts. The skill adapts structure and length for each channel while keeping the original message and brand voice consistent.

  • Turning one blog article into posts for several channels
  • Preparing newsletter teasers for an existing article
  • Creating ad openings from published content
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Compare Google and Meta campaign results across mobile, desktop, and tablet. Identify device performance gaps, investigate whether ads, landing pages, or audiences explain them, and receive recommendations for bids, campaign splits, and page changes.

  • Investigating device differences in acquisition costs
  • Checking mobile performance after a landing page redesign
  • Reviewing mobile traffic growth without more conversions
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Create UTM links, which identify traffic sources, and GA4 event specifications for marketing campaigns. Standardize names across advertising and email channels, with platform-specific parameter templates, implementation notes, and recommendations for checking tracking before launch.

  • Create tracking links for campaigns across multiple channels
  • Standardize campaign naming rules across a team
  • Define GA4 events for purchases and form submissions
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

cpa-diagnostics

FreeSummary

Compare current and previous Google and Meta campaign data to investigate rising cost per acquisition, the cost of each conversion. Receive contributing factors ranked by impact, affected campaigns or audiences, and prioritized fixes.

  • Investigating a sudden rise in acquisition costs
  • Explaining performance declines to clients
  • Checking for campaign issues after the weekend
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Design reusable SEO page templates from a niche and data source. Get title patterns, page sections, internal linking rules, structured data for search engines, and requirements that keep each page useful and distinct.

  • Planning location pages for a service
  • Designing product comparison page templates
  • Building industry-specific software recommendation pages
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze spending, revenue, and conversions across advertising channels to recommend budget shifts. Compare overall efficiency with the revenue gained from additional spending, identify saturation, and produce a gradual reallocation plan with monitoring priorities.

  • Reviewing budget allocation across advertising channels
  • Finding channels with declining returns on extra spending
  • Balancing proven campaigns with new experiments
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Track how AI assistants describe a brand by comparing repeated answers to a fixed set of questions. The skill flags factual errors and changes in tone, identifies likely sources, and drafts correction requests and updates to owned content.

  • Monitoring AI answers after pricing or feature changes
  • Checking brand descriptions during a rebrand
  • Tracking answer changes after negative press
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze cited URLs from AI answers to find where your business could earn mentions. Get ranked sources, citation frequency by source type, feasibility assessments, and draft outreach messages or content briefs.

  • Finding sources frequently cited in AI answers
  • Prioritizing content and PR activities
  • Comparing review platforms with owned content
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Turn weekly Google and Meta advertising data into a plain English briefing. Compare results with the previous week and four-week average, identify urgent issues and successful campaigns, and receive specific priorities for the coming week.

  • Preparing a Monday morning advertising briefing
  • Reviewing weekly results across multiple client accounts
  • Drafting weekly performance updates for clients
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

pacing-monitor

FreeSummary

Track Google and Meta ad spending against monthly budgets across accounts and campaigns. Project spending at month end, flag overuse or underuse, and calculate daily budget changes while accounting for weekday and weekend spending patterns.

  • Checking weekly spending against monthly targets
  • Managing client accounts with strict monthly budgets
  • Monitoring daily spending during promotions
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze Google Ads Quality Score, a keyword-level quality rating, across expected click-through rate, ad relevance, and landing page experience. Identify weak components and their causes, then prioritize fixes by potential click-cost savings and conversion impact.

  • Monthly reviews of keyword Quality Scores
  • Investigating unexplained increases in click costs
  • Checking quality changes after landing page updates
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

meta-ads-audit

FreeSummary

Audit Facebook and Instagram advertising data for repeated-ad fatigue, overlapping audiences, campaign structure, and conversion tracking issues. Receive an account health summary, prioritized recommendations, and opportunities to increase budgets where performance supports expansion.

  • Checking whether audiences are tiring of repeated ads
  • Finding overlapping audiences across ad sets
  • Reviewing Pixel and Conversions API tracking
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Find search terms, placements, audiences, and ads that spend money but generate few or no conversions in Google and Meta accounts. The skill prepares uploadable exclusion lists and groups spending by category to help prioritize account cleanup.

  • Cleaning up wasted advertising spend each month
  • Auditing an advertising account for a new client
  • Reviewing search terms and placements after campaign expansion
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Compare Google and Meta campaign results across countries, states, cities, or postal codes. Identify weak and strong regions, then get recommendations for bid changes, separate campaigns, and budget redistribution based on meaningful performance differences.

  • Reallocating budgets across regions
  • Reviewing results after entering new markets
  • Checking quarterly shifts in regional performance
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Estimate how Google and Meta budget changes could affect acquisition costs, revenue efficiency, and conversion volume. Use historical account performance to compare spending levels, identify diminishing returns, and choose budgets with a clear rationale.

  • Estimating the effects of budget increases or cuts
  • Planning quarterly advertising budgets
  • Comparing campaigns with room to scale
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze competitor ads from Meta Ad Library and Google Ads Transparency Center, organize their messages and formats, and compare them with your strategy to find unused angles and ideas for campaign tests.

  • Quarterly reviews of competitor advertising
  • Finding unused angles before creative brainstorming
  • Understanding advertising in a new market
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze Google Ads campaign history, conversion volume, and budgets to choose suitable bidding strategies for each campaign. Get recommended targets, reasons for each choice, and a transition plan covering timing and short-term risks.

  • Choose bidding strategies for a newly managed account
  • Review campaign bidding strategies each quarter
  • Reassess bidding after conversion volume changes
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze a site and target keywords to identify technical SEO issues, page improvements, missing content, and backlink opportunities. Receive a prioritized action plan and a writing brief with an outline, questions, and suggested internal links.

  • Auditing technical SEO issues across a site
  • Finding content topics covered by competitors
  • Preparing article briefs for target keywords
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze successful Google and Meta ads to find useful patterns in headlines, body text, and calls to action. Generate new copy variants that preserve those patterns, with platform formatting, test priorities, and suggested pairings for comparison.

  • Refreshing ad copy when existing creatives lose effectiveness
  • Starting an ad copy brainstorming session
  • Testing messaging angles for a new audience
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Create consistent naming rules for Google and Meta campaigns, ad groups, ad sets, and ads. Get field definitions, allowed values, a team reference sheet, and mappings from existing names to support filtering and reporting.

  • Helping new team members navigate advertising accounts
  • Organizing inconsistent names in inherited accounts
  • Preparing naming rules before expanding markets or products
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

google-ads-audit

FreeSummary

Audit Google Ads exports or pasted campaign data to find wasted spend, missing negative keywords, account structure problems, and bidding issues. Receive a health score, specific fixes, and a prioritized action plan with confidence levels.

  • Finding search terms that spend without converting
  • Reviewing negative keyword coverage
  • Checking Quality Scores and bidding strategies
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Review LinkedIn campaign exports or pasted metrics to identify weak click rates, audience targeting issues, form friction, and inefficient spending. Receive a structured audit with B2B benchmark comparisons and prioritized recommendations.

  • Investigating low LinkedIn ad click rates
  • Reviewing audience targeting and lead quality
  • Simplifying lead generation forms
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Find overlapping keywords and search queries across Google Ads campaigns and ad groups. Estimate how internal competition affects cost per click, identify which keywords receive traffic, and get recommendations for pauses, match type changes, and negative keywords.

  • Cleaning up keywords in an inherited ad account
  • Checking overlap after adding campaigns
  • Investigating unexplained increases in cost per click
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

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