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49 skills (repositories by irinabuht12-oss) · sorted by popularity

Design reusable SEO page templates from a niche and data source. Get title patterns, page sections, internal linking rules, structured data for search engines, and requirements that keep each page useful and distinct.

  • Planning location pages for a service
  • Designing product comparison page templates
  • Building industry-specific software recommendation pages
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze Google Ads Quality Score, a keyword-level quality rating, across expected click-through rate, ad relevance, and landing page experience. Identify weak components and their causes, then prioritize fixes by potential click-cost savings and conversion impact.

  • Monthly reviews of keyword Quality Scores
  • Investigating unexplained increases in click costs
  • Checking quality changes after landing page updates
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze spending, revenue, and conversions across advertising channels to recommend budget shifts. Compare overall efficiency with the revenue gained from additional spending, identify saturation, and produce a gradual reallocation plan with monitoring priorities.

  • Reviewing budget allocation across advertising channels
  • Finding channels with declining returns on extra spending
  • Balancing proven campaigns with new experiments
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Track how AI assistants describe a brand by comparing repeated answers to a fixed set of questions. The skill flags factual errors and changes in tone, identifies likely sources, and drafts correction requests and updates to owned content.

  • Monitoring AI answers after pricing or feature changes
  • Checking brand descriptions during a rebrand
  • Tracking answer changes after negative press
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze cited URLs from AI answers to find where your business could earn mentions. Get ranked sources, citation frequency by source type, feasibility assessments, and draft outreach messages or content briefs.

  • Finding sources frequently cited in AI answers
  • Prioritizing content and PR activities
  • Comparing review platforms with owned content
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze how often people see Meta ads and where repeated exposure starts reducing performance. Get campaign-specific frequency cap recommendations, estimated spending savings, and projections of additional reach from redirecting spending toward people who have not seen the ads.

  • Investigating rising costs and audience saturation
  • Auditing ad frequency across Meta campaigns each month
  • Checking repeated exposure as ad budgets increase
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Review Google and Meta campaign structures against goals, budgets, and conversion data. Identify excessive segmentation, overlapping targeting, and fragmented budgets, then get consolidation recommendations, an explained account structure, and a migration plan.

  • Reviewing an account inherited from another team or agency
  • Running a quarterly advertising account health check
  • Investigating structural causes of stalled performance
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

meta-ads-audit

FreeSummary

Audit Facebook and Instagram advertising data for repeated-ad fatigue, overlapping audiences, campaign structure, and conversion tracking issues. Receive an account health summary, prioritized recommendations, and opportunities to increase budgets where performance supports expansion.

  • Checking whether audiences are tiring of repeated ads
  • Finding overlapping audiences across ad sets
  • Reviewing Pixel and Conversions API tracking
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze how long visitors take to convert and use those patterns to refine Meta retargeting, advertising to previous visitors. Provides recommended audience windows, confidence levels, spending breakdowns, estimated savings, and bid adjustments based on time since the visit.

  • Setting retargeting windows for a new account
  • Reviewing rising retargeting acquisition costs
  • Reassessing audiences after product or funnel changes
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Review LinkedIn campaign exports or pasted metrics to identify weak click rates, audience targeting issues, form friction, and inefficient spending. Receive a structured audit with B2B benchmark comparisons and prioritized recommendations.

  • Investigating low LinkedIn ad click rates
  • Reviewing audience targeting and lead quality
  • Simplifying lead generation forms
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Compare how different attribution models, or ways of assigning conversion credit, change campaign results across Google and Meta. The skill highlights shifts in credited conversions and return on ad spend, then suggests budget adjustments based on the comparison.

  • Reviewing campaign budgets across attribution models
  • Checking discovery campaigns before cutting their budgets
  • Explaining campaign contributions in quarterly reviews
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Find search terms, placements, audiences, and ads that spend money but generate few or no conversions in Google and Meta accounts. The skill prepares uploadable exclusion lists and groups spending by category to help prioritize account cleanup.

  • Cleaning up wasted advertising spend each month
  • Auditing an advertising account for a new client
  • Reviewing search terms and placements after campaign expansion
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Review a landing page from a URL or screenshot to assess headlines, action buttons, trust signals, and mobile usability. Get specific copy suggestions and a prioritized plan for addressing barriers to signups or purchases.

  • Reviewing a landing page before running ads
  • Improving headlines and signup buttons
  • Finding barriers for mobile visitors
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Turn weekly Google and Meta advertising data into a plain English briefing. Compare results with the previous week and four-week average, identify urgent issues and successful campaigns, and receive specific priorities for the coming week.

  • Preparing a Monday morning advertising briefing
  • Reviewing weekly results across multiple client accounts
  • Drafting weekly performance updates for clients
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze a site and target keywords to identify technical SEO issues, page improvements, missing content, and backlink opportunities. Receive a prioritized action plan and a writing brief with an outline, questions, and suggested internal links.

  • Auditing technical SEO issues across a site
  • Finding content topics covered by competitors
  • Preparing article briefs for target keywords
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze successful Google and Meta ads to find useful patterns in headlines, body text, and calls to action. Generate new copy variants that preserve those patterns, with platform formatting, test priorities, and suggested pairings for comparison.

  • Refreshing ad copy when existing creatives lose effectiveness
  • Starting an ad copy brainstorming session
  • Testing messaging angles for a new audience
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Estimate how Google and Meta budget changes could affect acquisition costs, revenue efficiency, and conversion volume. Use historical account performance to compare spending levels, identify diminishing returns, and choose budgets with a clear rationale.

  • Estimating the effects of budget increases or cuts
  • Planning quarterly advertising budgets
  • Comparing campaigns with room to scale
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Analyze competitor ads from Meta Ad Library and Google Ads Transparency Center, organize their messages and formats, and compare them with your strategy to find unused angles and ideas for campaign tests.

  • Quarterly reviews of competitor advertising
  • Finding unused angles before creative brainstorming
  • Understanding advertising in a new market
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Build a question set to check whether AI assistants mention your brand. Analyze the answers you collect, compare visibility against competitors, trace cited sources, and receive a prioritized list of opportunities to address gaps.

  • Establishing a baseline for brand visibility in AI answers
  • Comparing brand mentions and citations with competitors
  • Tracking visibility changes each quarter
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Turn a long article into LinkedIn posts, Twitter/X threads, newsletter snippets, ad openings, and short video scripts. The skill adapts structure and length for each channel while keeping the original message and brand voice consistent.

  • Turning one blog article into posts for several channels
  • Preparing newsletter teasers for an existing article
  • Creating ad openings from published content
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Create consistent naming rules for Google and Meta campaigns, ad groups, ad sets, and ads. Get field definitions, allowed values, a team reference sheet, and mappings from existing names to support filtering and reporting.

  • Helping new team members navigate advertising accounts
  • Organizing inconsistent names in inherited accounts
  • Preparing naming rules before expanding markets or products
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Compare Google and Meta campaign results across countries, states, cities, or postal codes. Identify weak and strong regions, then get recommendations for bid changes, separate campaigns, and budget redistribution based on meaningful performance differences.

  • Reallocating budgets across regions
  • Reviewing results after entering new markets
  • Checking quarterly shifts in regional performance
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

pacing-monitor

FreeSummary

Track Google and Meta ad spending against monthly budgets across accounts and campaigns. Project spending at month end, flag overuse or underuse, and calculate daily budget changes while accounting for weekday and weekend spending patterns.

  • Checking weekly spending against monthly targets
  • Managing client accounts with strict monthly budgets
  • Monitoring daily spending during promotions
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026

Build detailed B2B customer profiles from product and market information. Map buyer roles, daily problems, purchase concerns, and buying triggers, then develop messaging angles and channel ideas with an explicit confidence assessment.

  • Defining target buyers before launching a B2B campaign
  • Organizing customer concerns and response strategies
  • Developing messages around buying triggers
irinabuht12-oss/marketing-skills5.2KUpdated Oct 13, 2026