Compare how different attribution models, or ways of assigning conversion credit, change campaign results across Google and Meta. The skill highlights shifts in credited conversions and return on ad spend, then suggests budget adjustments based on the comparison.
Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts between campaigns depending on the model so you can make better budget decisions instead of over-investing in last-touch campaigns. Platform: Google and Meta.
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Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts between campaigns depending on the model so you can make better budget decisions instead of over-investing in last-touch campaigns.
Claude takes your multi-touch conversion path data and applies each attribution model to the same dataset. It then compares how each campaign's attributed conversions and ROAS change under different models, highlighting campaigns that look great under last-click but contribute nothing at first-touch (and vice versa).
Under last-click attribution, your Google Brand campaign gets credit for 420 conversions at $18 CPA, making it your "best" campaign. But when Claude runs first-click attribution, Brand drops to 31 conversions — most of those users actually discovered you through Meta prospecting (which jumps from 89 to 340 attributed conversions). Linear attribution puts Meta prospecting at 215 and Brand at 190, giving a more balanced picture. Claude recommends shifting 20% of Brand budget to Meta prospecting, which is actually originating most of your pipeline.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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