Statistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation. Use when feeding test results, checking statistical significance, calculating sample sizes, analyzing experiment outcomes, or generating next test ideas based on results. Platform: Google and Meta.
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irinabuht12-oss/marketing-skills☆ 5KUpdated Oct 13, 2026
Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning. Platform: Google and Meta.
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irinabuht12-oss/marketing-skills☆ 5KUpdated Oct 13, 2026
Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize. Platform: Google and Meta.
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irinabuht12-oss/marketing-skills☆ 5KUpdated Oct 13, 2026
Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. Platform: Google.
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irinabuht12-oss/marketing-skills☆ 5KUpdated Oct 13, 2026
Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, requesting reallocation recommendations, analyzing budget shift priorities, or optimizing marketing efficiency across Google, Meta, TikTok, and other channels. Platform: Google and Meta.
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irinabuht12-oss/marketing-skills☆ 5KUpdated Oct 13, 2026
Audit how visible your brand is inside AI answers (ChatGPT, Claude, Gemini, Perplexity, AI Overviews). Claude builds a prompt panel for your category, scores where you show up vs competitors, and turns the gaps into a prioritized fix list. Platform: AI visibility.
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irinabuht12-oss/marketing-skills☆ 5KUpdated Oct 13, 2026