Plan and analyze A/B tests for Google and Meta advertising. Estimate required traffic and duration, track results, and assess whether observed differences are statistically significant, meaning unlikely to be explained by chance alone.
Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning. Platform: Google and Meta.
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Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning.
Claude takes your test hypothesis, current baseline metrics, and the minimum detectable effect you care about, then calculates how much traffic and time the test needs to produce a reliable result. During the test, it tracks results and tells you whether differences are statistically significant or just noise. It prevents premature test calls that waste the effort.
You want to test a new headline variant against your current best performer. Your current ad gets a 2.8% CTR with 1,200 daily impressions. Claude calculates that to detect a 15% improvement (3.22% CTR) with 95% confidence, you need approximately 12,400 impressions per variant — about 10 days at current traffic levels. After 7 days, the new variant shows 3.1% CTR vs 2.7% for control. Claude tells you it's trending positive but not yet significant (p=0.14, need p<0.05) — keep running for 4 more days before making a call.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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