Find search terms, placements, audiences, and ads that spend money but generate few or no conversions in Google and Meta accounts. The skill prepares uploadable exclusion lists and groups spending by category to help prioritize account cleanup.
Scans your Google and Meta accounts for money being spent on search terms, placements, audiences, and ads that produce zero or near-zero conversions. Delivers clean exclusion lists you can upload directly. Platform: Google and Meta.
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Scans your Google and Meta accounts for money being spent on search terms, placements, audiences, and ads that produce zero or near-zero conversions. Delivers clean exclusion lists you can upload directly.
Claude analyzes your search term reports, placement reports, and audience segment data over a time window you choose (typically 30-90 days). It flags anything with meaningful spend but no conversions, and groups the results into actionable categories — negative keywords by theme, placement exclusions by type, and audience segments to remove.
Across 12 campaigns over 60 days, Claude finds $6,800 spent on 340 search terms with zero conversions. It groups them into 8 negative keyword themes (competitor names, informational queries, wrong intent, geographic mismatches). It also flags 23 mobile app placements on Meta eating $1,200 with a 0.02% CTR and zero conversions. Total recoverable spend: $8,000/month.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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