Detect unusual changes in Google and Meta advertising performance by comparing current metrics with recent averages. Get issues ranked by estimated financial impact, likely causes supported by related changes, and recommended immediate actions.
Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days later during a routine check. Platform: Google and Meta.
Run score Not tested
See how to installReview the instructions the agent will receive before you install.
Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days later during a routine check.
Claude compares current performance against your recent baseline (typically 7-14 day rolling average) and flags any metric that moves beyond a threshold you set. It then cross-references the anomaly against common causes — budget changes, auction shifts, ad disapprovals, audience exhaustion, landing page issues, or external events.
Thursday at 2pm, your branded search CPC jumps 47% compared to the 14-day average. Claude flags it and identifies that a competitor started bidding on your brand terms (impression share dropped from 94% to 71% simultaneously). It also catches that a Meta campaign's CVR dropped 60% — the landing page started returning 404 errors after a site deployment at 1:30pm.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
No reviews yet. Tell others what you thought.
No login needed. Share how it worked for you, ask a question, or note where it did not run.
No comments yet. Be the first to write one.
Analyze A/B test results to assess whether observed differences are likely due to chance. Check test duration and sample size, compare audience segments, distinguish statistical findings from practical value, and generate hypotheses for follow-up tests.
Plan and analyze A/B tests for Google and Meta advertising. Estimate required traffic and duration, track results, and assess whether observed differences are statistically significant, meaning unlikely to be explained by chance alone.
Review Google and Meta campaign structures against goals, budgets, and conversion data. Identify excessive segmentation, overlapping targeting, and fragmented budgets, then get consolidation recommendations, an explained account structure, and a migration plan.
Analyze successful Google and Meta ads to find useful patterns in headlines, body text, and calls to action. Generate new copy variants that preserve those patterns, with platform formatting, test priorities, and suggested pairings for comparison.
Review Google Ads extensions, the extra links and details shown with ads, across campaigns. Find missing coverage, weak performance, and outdated information, then get replacement copy based on successful ads and landing pages, plus rollout priorities.
Analyze spending, revenue, and conversions across advertising channels to recommend budget shifts. Compare overall efficiency with the revenue gained from additional spending, identify saturation, and produce a gradual reallocation plan with monitoring priorities.