Diagnose paid advertising performance using account evidence, financial constraints, and experiments. Draft ranked changes to budgets, bids, or ad delivery, and apply supported operations only after approval and state checks, retaining a way to reverse them.
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.
Review the instructions the agent will receive before you install.
Default to --draft.
Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole authorization to change an account.
Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions, or other account objects. Permanent deletion is outside the supported mutation contract and cannot be made safe by confirmation. Offer reversible alternatives: leave objects paused, archive where supported, apply labels, export a backup, and define a retention or later-review date. Do not create or apply a delete plan.
Search-term actions require a search terms report, business-relevance evidence, and an overblocking review. Without them, request the missing evidence and do not invent or illustrate specific negative keywords.
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Coordinate paid advertising work across twelve platforms, from account audits and budget planning to creative briefs, experiments, monitoring, and reports. Ground recommendations in evidence and execute account changes only when explicit approval and required safeguards are in place.
Review Amazon Ads campaigns, targeting, search terms, product readiness, budgets, and advertising cost ratios. Get prioritized recommendations tied to supporting evidence, with missing data and uncertainty clearly identified.
Audit Apple Ads measurement, campaign structure, keywords, placements, bids, and budgets. Organize evidence, identify gaps and conflicting data, and produce prioritized recommendations while keeping proposed account changes in draft form.
Audit how advertising platforms, GA4, and app measurement tools assign credit for conversions. Compare event definitions, reporting windows, and duplicate handling to explain discrepancies and produce an evidence-based measurement improvement plan.
Audit advertising accounts across twelve platforms using account data and documented sources. Identify measurement, budget, creative, and policy issues, then produce prioritized actions with evidence coverage, confidence, and missing information clearly recorded.
Plan advertising budget allocation, bidding, and spending pace using goals, financial constraints, and evidence about additional spending returns. Compare options and produce a plan with amounts, timing, owners, success measures, and triggers for reversing changes.