Build a paid advertising plan around business goals and financial constraints. Define channels, campaigns, audiences, budgets, creative, tracking, and experiments, then organize the work into phases with owners, success measures, and conditions for stopping or reversing changes.
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
Review the instructions the agent will receive before you install.
ads/references/additional-platforms.md (resolve it from the plugin root, the directory that holds ads/ and skills/, or from the skills directory in a standalone install) and return a research lead unless
its current buying, eligibility, measurement, and creative evidence is present.skills/ads-meta/SKILL.md. When any dimension is cold or unknown, plan
for measurement validation, explicit creative hypotheses, staged reversible
tests, and confidence labels; do not apply mature-account benchmarks to
missing history.A plan is advisory. It becomes an account change only through launch or optimize mutation gates.
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Coordinate paid advertising work across twelve platforms, from account audits and budget planning to creative briefs, experiments, monitoring, and reports. Ground recommendations in evidence and execute account changes only when explicit approval and required safeguards are in place.
Review Amazon Ads campaigns, targeting, search terms, product readiness, budgets, and advertising cost ratios. Get prioritized recommendations tied to supporting evidence, with missing data and uncertainty clearly identified.
Audit Apple Ads measurement, campaign structure, keywords, placements, bids, and budgets. Organize evidence, identify gaps and conflicting data, and produce prioritized recommendations while keeping proposed account changes in draft form.
Audit how advertising platforms, GA4, and app measurement tools assign credit for conversions. Compare event definitions, reporting windows, and duplicate handling to explain discrepancies and produce an evidence-based measurement improvement plan.
Audit advertising accounts across twelve platforms using account data and documented sources. Identify measurement, budget, creative, and policy issues, then produce prioritized actions with evidence coverage, confidence, and missing information clearly recorded.
Plan advertising budget allocation, bidding, and spending pace using goals, financial constraints, and evidence about additional spending returns. Compare options and produce a plan with amounts, timing, owners, success measures, and triggers for reversing changes.