Build an Opportunity Solution Tree, a structured map linking one measurable product outcome to customer needs, possible solutions, and experiments. Use research findings to prioritize problems and define hypotheses, metrics, and success thresholds for testing ideas.
Build an Opportunity Solution Tree (OST) to structure product discovery — map a desired outcome to opportunities, solutions, and experiments. Based on Teresa Torres' Continuous Discovery Habits. Use when structuring discovery work, mapping opportunities to solutions, or deciding what to build next.
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A visual framework for structuring continuous product discovery. Connects a desired outcome to customer opportunities, possible solutions, and experiments to validate them.
The Opportunity Solution Tree (Teresa Torres, Continuous Discovery Habits) is the backbone of modern product discovery. It prevents teams from jumping to solutions by forcing them to first map the opportunity space.
Structure (4 levels):
Desired Outcome (top) — The measurable business or product outcome the team is pursuing. Should be a single, clear metric (e.g., "increase 7-day retention to 40%"). This comes from your OKRs or product strategy.
Opportunities (second level) — Customer needs, pain points, or desires discovered through research. These are problems worth solving — not features. Frame them from the customer's perspective: "I struggle to..." or "I wish I could..." Prioritize using Opportunity Score: Importance × (1 − Satisfaction) (Dan Olsen, The Lean Product Playbook). Normalize Importance and Satisfaction to 0–1.
Solutions (third level) — Possible ways to address each opportunity. Generate multiple solutions per opportunity — don't commit to the first idea. The Product Trio (PM + Designer + Engineer) should ideate together. "Best ideas often come from engineers."
Experiments (bottom) — Fast, cheap tests to validate whether a solution actually addresses the opportunity. Use assumption testing (Value, Usability, Viability, Feasibility risks). Prefer experiments with "skin-in-the-game" (Alberto Savoia) over opinion-based validation.
Key principles:
You are helping a product team build an Opportunity Solution Tree for $ARGUMENTS.
Define the desired outcome — Confirm or help articulate a single, measurable outcome at the top of the tree.
Map opportunities — From provided research, identify 3-7 customer opportunities (needs/pains). Group related opportunities. Frame each from the customer's perspective.
Prioritize opportunities — Use Opportunity Score or qualitative assessment to rank. Focus on the top 2-3.
Generate solutions — For each prioritized opportunity, brainstorm 3+ solutions from PM, Designer, and Engineer perspectives.
Design experiments — For the most promising solutions, suggest 1-2 fast experiments. Specify: hypothesis, method, metric, success threshold.
Visualize the tree — Present the full OST in a clear hierarchical format.
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