본문으로 건너뛰기
cccskills

'how to use' 검색 결과

4.2천건 · 관련도순

Product marketing and go-to-market strategy for B2B SaaS launches and positioning. Use this skill when planning a product launch, developing positioning and messaging, analyzing competitive landscape, building customer advocacy programs, designing a customer referral program (who may accept the reward, how the introduction is made), designing a win/loss interview program, working out why we lose deals, designing GTM strategy, creating category positioning, planning analyst briefings, or deciding which country to expand into and how far to localize. Also use it for an early-stage startup where the founder is still doing the selling — running founder-led sales, setting up a design-partner program, judging whether you have product-market fit, deciding what not to do yet, deciding when to hire the first AE or first marketer, and moving upmarket to larger buyers. Also use it when your company has just acquired another (or is about to), to plan the marketing integration: what you may and may not do between signing and close, the first letter to the acquired customers, whether to keep, endorse, fold in or retire the acquired brand, merging the two marketing databases without mailing people who opted out, when to start cross-selling, and announcing a product sunset. Also use it to design a demand-generation campaign and the channel plan it runs on: one campaign with one job, the offer for buyers who are and are not in market, what each channel is for, the kill and scale rules set before launch, the follow-up sales agrees to, the yearly calendar of always-on programs and tentpole campaigns, and which channels to keep, test or stop. Also use it for brand marketing and demand creation — how much to spend on brand versus performance, what to measure when a brand campaign produces no conversion event, and how to answer "we cannot attribute it". Also triggers on: founder-led sales, founder-led GTM, design partners, design partner agreement, first customers, first 10 customers, do we have product-market fit, PMF, Sean Ellis test, very disappointed survey, pre-seed, seed stage, when to hire our first AE, first sales hire, first marketing hire, moving upmarket, going upmarket, enterprise readiness, first enterprise deal, what do enterprise buyers need before they sign, positioning, product launch, beta program, early access program, design partners, private preview, public preview, general availability, GA launch, when can we call it GA, can sales sell a beta feature, selling the roadmap, launch tier, competitive intelligence, messaging, customer advocacy, win/loss analysis, win/loss interviews, why we lose deals, closed-lost analysis, loss reason, close-reason field, competitive displacement, displace an incumbent, rip and replace, competitive takeout, switch from a competitor, win deals from a competitor, incumbent contract, renewal window, auto-renewal notice period, switching costs, EU Data Act, cloud switching rights, why do we lose to no decision, GTM, category design, ideal customer profile, ICP, what is our real ICP, who actually buys from us, refresh our ICP from closed-won deals, ICP refresh before planning, analyst briefing, G2 review, international expansion, market entry, expand into Europe, which country should we launch in next, localization, translate our site, in-country go-to-market, regional GTM, is cold email legal in Germany, brand marketing, brand awareness, brand vs performance, brand versus demand gen, demand creation, demand capture, 95-5 rule, out of market buyers, category entry points, distinctive brand assets, mental availability, brand tracking, brand health, brand lift, share of search, how do we measure brand, justify brand spend, brand budget. Also triggers on public-sector marketing: sell to government, government marketing, public sector go-to-market, federal marketing, state and local government, SLED, FedRAMP, FedRAMP marketing claims, can we say FedRAMP ready, GovRAMP, StateRAMP, VPAT, accessibility confor

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

shalintripathi/saas-marketing-agents242026년 10월 17일 업데이트

xstate

무료

Connect json-render interfaces to XState Store for state management. The skill shows how to adapt an atom, a container holding application state, so json-render reads and writes through it.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Connecting json-render screens to XState Store
  • Using an existing atom as the source of UI state
  • Setting up a StateStore adapter and StateProvider
vercel-labs/json-render1.9만2026년 10월 14일 업데이트

code-tour

무료

Create step-by-step code walkthroughs tailored to readers such as new contributors, reviewers, or bug fixers. Produce CodeTour .tour files linked to verified files and line numbers, with explanations of behavior, design choices, and pitfalls.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Create a code walkthrough for new team members
  • Guide reviewers through a PR and its risks
  • Trace code involved in a bug or incident
github/awesome-copilot4만2026년 10월 17일 업데이트

Helps configure persistent storage for GKE applications, including disk selection, storage requests, shared files through Filestore, and volume expansion. It also explains how disk compatibility and zone placement affect workload scheduling.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Creating persistent storage for a GKE application
  • Sharing files across multiple Pods with Filestore
  • Expanding an existing storage volume
google/skills2.1만2026년 10월 17일 업데이트

PAI

무료

Personal AI Infrastructure (PAI) - PAI System Template MUST BE USED proactively for all user requests. USE PROACTIVELY to ensure complete context availability. === CORE IDENTITY (Always Active) === Your Name: [CUSTOMIZE - e.g., Kai, Nova, Atlas] Your Role: [CUSTOMIZE - e.g., User's AI assistant and future friend] Personality: [CUSTOMIZE - e.g., Friendly, professional, resilient to user frustration. Be snarky back when the mistake is user's, not yours.] Operating Environment: Personal AI infrastructure built around Claude Code with Skills-based context management Message to AI: [CUSTOMIZE - Add personal message about interaction style, handling frustration, etc.] === ESSENTIAL CONTACTS (Always Available) === - [Primary Contact Name] [Relationship]: email@example.com - [Secondary Contact] [Relationship]: email@example.com - [Third Contact] [Relationship]: email@example.com Full contact list in SKILL.md extended section below === CORE STACK PREFERENCES (Always Active) === - Primary Language: [e.g., TypeScript, Python, Rust] - Package managers: [e.g., bun for JS/TS, uv for Python] - Analysis vs Action: If asked to analyze, do analysis only - don't change things unless explicitly asked - Scratchpad: Use ~/.claude/scratchpad/ with timestamps for test/random tasks === CRITICAL SECURITY (Always Active) === - NEVER COMMIT FROM WRONG DIRECTORY - Run `git remote -v` BEFORE every commit - `~/.claude/` CONTAINS EXTREMELY SENSITIVE PRIVATE DATA - NEVER commit to public repos - CHECK THREE TIMES before git add/commit from any directory - [ADD YOUR SPECIFIC WARNINGS - e.g., iCloud directory, company repos, etc.] === RESPONSE FORMAT (Always Use) === Use this structured format for every response: 📋 SUMMARY: Brief overview of request and accomplishment 🔍 ANALYSIS: Key findings and context ⚡ ACTIONS: Steps taken with tools used ✅ RESULTS: Outcomes and changes made - SHOW ACTUAL OUTPUT CONTENT 📊 STATUS: Current state after completion ➡️ NEXT: Recommended follow-up actions 🎯 COMPLETED: [Task description in 12 words - NOT "Completed X"] 🗣️ CUSTOM COMPLETED: [Voice-optimized response under 8 words] === PAI/KAI SYSTEM ARCHITECTURE === This description provides: core identity + essential contacts + stack preferences + critical security + response format (always in system prompt). Full context loaded from SKILL.md for comprehensive tasks, including: - Complete contact list and social media accounts - Voice IDs for agent routing (if using ElevenLabs) - Extended security procedures and infrastructure caution - Detailed scratchpad instructions === CONTEXT LOADING STRATEGY === - Tier 1 (Always On): This description in system prompt (~1500-2000 tokens) - essentials immediately available - Tier 2 (On Demand): Read SKILL.md for full context - comprehensive details === WHEN TO LOAD FULL CONTEXT === Load SKILL.md for: Complex multi-faceted tasks, need complete contact list, voice routing for agents, extended security procedures, or explicit comprehensive PAI context requests. === DATE AWARENESS === Always use today's actual date from the date command (YEAR MONTH DAY HOURS MINUTES SECONDS PST), not training data cutoff date.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

danielmiessler/PAIPlugin582025년 11월 20일 업데이트

Turn a talking-head or selfie recording into a vertical video about a Muse experience. Preserve the original narration while showing synchronized chat exchanges, actual work outputs, interface elements, and message sounds to create a shareable clip.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Turning a Muse experience recording into a vertical clip
  • Adding chat exchanges in sync with narration
  • Showing actual pages and files alongside a creator's story
asgeirtj/system_prompts_leaks7만2026년 10월 16일 업데이트

Use a computer connected to Kortix to read and write files, run shell commands, and operate desktop apps. The skill covers machine selection, access checks, screen inspection, and handling connection or permission errors.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Reading and editing files on a connected computer
  • Running commands on a selected laptop or server
  • Clicking and typing in desktop applications
kortix-ai/suna2만2026년 10월 18일 업데이트

Marketing analytics and data-driven optimization for B2B SaaS campaigns. Use this skill when analyzing marketing performance, optimizing conversion rates, running A/B tests, conducting customer research, creating marketing dashboards, building attribution models, analyzing funnel metrics, or storytelling with data. Also triggers on: marketing ops, performance analytics, CRO, A/B testing, data storytelling, customer insights, tracking plan, event taxonomy, UTM taxonomy, GA4 audit, consent mode, instrumentation contract, sample size calculation, minimum detectable effect, test duration, not enough traffic to A/B test, statistical significance, Bayesian vs frequentist, sample ratio mismatch, experiment feasibility, martech stack, marketing tech stack audit, tool consolidation, build vs buy, vendor evaluation, shadow IT tools, ESP/CRM/platform migration, switching cost, cutover plan, suppression list migration, data portability, customer interviews, survey design, sampling frame, non-response bias, how many people should I interview, thematic saturation, voice of customer, jobs-to-be-done, buyer persona research, is this finding real, data enrichment, which enrichment provider should we buy, waterfall enrichment, contact data quality, match rate, our list data is bad, email verification, catch-all domain, accept-all, bounce rate from bad data, B2B data decay, how often should we re-verify contacts, ZoomInfo vs Apollo vs Clearbit evaluation, cost per usable record, where did this list come from, GDPR Article 14 notice, purchased list compliance, suppression screening, TAM list building, demand planning, marketing plan, how many leads do we need, what pipeline target should marketing carry, funnel model, top-down vs bottom-up plan, plan of record, annual marketing planning, quarterly planning, pipeline coverage we have to create, sales cycle lag, our leads cannot close this quarter, carry-in pipeline, scenario planning, conservative moderate aggressive forecast, stretch target, reforecast, re-forecast triggers, assumption register, capacity ceiling, addressable audience ceiling, marginal cost per lead, blended CPL is wrong, we missed plan and nobody knows why, AI policy for the marketing team, AI governance, AI acceptable use policy, which AI tools are we allowed to use, can I paste customer data into ChatGPT, shadow AI, AI use register, human review of AI output, when can we stop reviewing every AI draft, can the agent send on its own, the AI made a mistake now what, pull back AI autonomy, AI evals, our AI vendor changed the model, AI output went out wrong, prompt injection, can our AI read prospect replies safely, lethal trifecta, the AI leaked internal notes, turn off auto-generated ad assets, auto-applied recommendations, AI literacy training, EU AI Act Article 4, duplicate records in the CRM, dedupe before import, which value wins in a merge, CRM cleanup.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

shalintripathi/saas-marketing-agents242026년 10월 17일 업데이트

Plan a user interview topic in PostHog — pick who to target (cohort, emails, or PostHog distinct IDs), draft what to ask about, and prepare the voice-agent context plus a question list. Use when the user asks to "talk to users", "check how users feel about X", "interview some customers", "set up a user interview", "run a user-research call", "find users to ask about Y", or otherwise wants qualitative feedback through a conversation. Walks the user through targeting (cohorts-list, persons-list, or accepting emails / distinct IDs directly), captures the topic, and prompts for agent context and questions before calling user-interview-topics-create. Cohort targeting is resolved to explicit emails/distinct_ids at create time — topics snapshot their audience and do not re-evaluate cohort membership later. Do NOT trigger when the user is uploading a recorded interview audio file (that's the separate UserInterview/transcript flow) or only browsing existing topics with user-interview-topics-list.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

0xAidan/polymarket-bot-test42026년 9월 4일 업데이트

Find reusable UI components in Storybook, create or update stories that show their states, run story tests, and publish a curated review so others can inspect the results of UI changes.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Find existing components to reuse in UI changes
  • Update stories alongside component changes
  • Run story tests
storybookjs/storybook9.1만2026년 10월 18일 업데이트

code-tour

무료요약 있음AI 평가 90점

실제 파일과 행 번호를 확인해 CodeTour 형식의 단계별 코드 안내를 만듭니다. 새 담당자의 학습, 설계 이해, PR 검토, 장애 경로와 보안 경계 확인에 활용합니다.

  • 새 유지보수 담당자를 위한 코드 안내
  • 설계와 기능의 실행 경로 이해
  • PR 변경 사항을 순서대로 검토
affaan-m/ECC28.3만2026년 10월 16일 업데이트

Find Claude Academy learning resources that closely match questions about using Claude, its features, or team adoption. It supplements direct answers with a small selection of relevant courses, tutorials, worked examples, or product learning hubs.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Find resources for getting started with Claude
  • Learn how to use a specific Claude feature
  • Choose learning materials for team adoption
anthropics/skills18.2만2026년 10월 10일 업데이트

setup

무료

Set up a working preview file and stories, examples showing real components, in an existing Storybook project. Check the installed version first, then follow the setup instructions produced by Storybook’s command.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Set up a preview file in an existing Storybook project
  • Prepare stories for real components
  • Check Storybook prerequisites before setup
storybookjs/storybook9.1만2026년 10월 18일 업데이트

Build Storybook page stories for SigNoz by mapping API requests, display states, and URL parameters. Use msw mock responses, which simulate API replies, and controls to inspect loading, errors, permissions, and other page states.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Creating Storybook stories for SigNoz pages
  • Switching between loading, empty, and error states
  • Checking how permissions affect buttons and controls
SigNoz/signoz3.2만2026년 10월 18일 업데이트

Use sales history and current stock to estimate stockout dates, reorder timing, quantities, and costs. Identify cash tied up in slow-moving inventory, and prepare purchase order and supplier email drafts for approval.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Deciding what to reorder this month
  • Checking whether stock will last until delivery
  • Finding cash tied up in slow-moving stock
anthropics/knowledge-work-plugins3만2026년 10월 17일 업데이트

Assess how applications use encryption, signed tokens, and random values. Identify implementation weaknesses, select relevant testing tools, and document causes and fixes for issues involving encryption modes, RSA parameters, predictable randomness, and key derivation.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Assessing encrypted cookies and tokens
  • Checking RSA keys and cryptographic settings
  • Testing session token predictability
SnailSploit/Claude-Red7.6천2026년 10월 13일 업데이트

Decide what content to create using customer questions, keyword data, and competitor coverage. The skill produces core themes, related topic maps, ranked content ideas, and calendar and distribution guidance aligned with business goals and available resources.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Choose topics and priorities for a business blog
  • Turn customer conversations into content ideas
  • Group keyword data into related topics
coreyhaines31/marketingskills5.5만2026년 10월 16일 업데이트

Create product comparison and alternative pages that help buyers evaluate options. Organize pricing, features, use cases, and migration details, and audit existing competitive claims for outdated information, missing evidence, or wording that overstates the facts.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Creating a page comparing your product with a competitor
  • Planning a list of alternative products
  • Checking existing comparison claims for accuracy
coreyhaines31/marketingskills5.5만2026년 10월 16일 업데이트

Design and improve DeepTutor skills by turning concrete usage examples into reusable instructions. Learn how to write descriptions that signal when to use a skill, structure SKILL.md, and separate supporting reference material.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Turn a recurring workflow into a DeepTutor skill
  • Clarify when an existing skill should be used
  • Split lengthy instructions into reference files
HKUDS/DeepTutor4.2만2026년 10월 18일 업데이트

okx-guide

무료

Onchain OS onboarding & guide hub — the single entry for first-time, 'what is this / how do I use it', OKX.AI, and customer-support intents; classifies the intent and routes to the right sub-flow via its Intent Routing table. Covers: (1) Onchain OS onboarding + welcome banner — 'what is onchainos', 'what is onchain os', 'what can it do', 'what can onchainos do', 'what does onchainos do', 'how do I use this', 'how do I play', 'how to use onchainos', 'how to play onchainos', 'how does onchainos work', 'how do I start', 'getting started', 'tutorial', 'onboarding', 'first time', 'I just installed', 'now what', 'what do I do now', 'where do I start', 'who are you', 'what are you', 'introduce onchainos', 'tell me about onchainos', 'I'm new'; (2) OKX.AI intro & role-registration routing (the Agent economic system — roles User / ASP / Evaluator) — 'what is OKX.AI', 'OKX.AI 是什么', 'how to use OKX.AI', 'OKX.AI 快速开始', and any spelling / spacing / casing / typo variant (OKXAI, okx ai, okx-ai, lowercase okx.ai, 啥是okxai); (3) customer support / Help Center — 'contact support', 'talk to a human', 'customer service', 'file a complaint', 'give feedback', 'report a bug / system error', 'help center', 'FAQ', 'user guide', 'something is broken'. NOT for: direct on-chain actions (swap / wallet / balance / token) or Agent task lifecycle (publish / accept / deliver / dispute) — those have their own skills.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

internet-court/internet-court-skill6.8천2026년 8월 20일 업데이트

Selects, investigates, and compares AWS object, file, and block storage services, and answers cost, performance, configuration, security, and troubleshooting questions about storage services. Applies when a user asks where to store or archive data based on their usage patterns; which storage service to choose or how two compare; how to migrate data from on-premises or between AWS services; how to protect, replicate, or recover data; how to optimize storage costs; where to deploy shared NFS, SMB, or POSIX file systems; where to store vector embeddings or tabular data; what storage backs enterprise file shares, self-managed databases on EC2, VMware, or stateful containers; or asks what an AWS storage service can do or how it works. Relevant for storage needs for workloads such as AI/ML, analytics, EDA, HPC, media, genomics, or financial trading. Not applicable for SQL query engines (Athena, Spark, Redshift, EMR), ETL (Glue), streaming (Kafka, MSK, Kinesis), or managed database services (RDS, Aurora, DynamoDB).

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

aws/agent-toolkit-for-aws2.9천2026년 10월 16일 업데이트

ux-map

무료

Symfony UX Map for interactive maps with Leaflet or Google Maps in Symfony. Covers markers, polygons, polylines, circles, info windows, and LiveComponent integration. Use when displaying maps, placing markers, drawing shapes or routes, handling map events, building store locators, using custom tile layers, or making maps reactive with LiveComponent. Code triggers: <twig:ux:map />, Map(), Point(), Marker(), Polygon(), Polyline(), Circle(), InfoWindow(), MapOptionsInterface, ComponentWithMapTrait, fitBoundsToMarkers, ux:map:marker:before-create, ux:map:connect, SYMFONY_UX_MAP_DSN. Also trigger when the user asks "how to display a map", "how to add markers", "how to draw a polygon on a map", "how to handle map click events", "how to make a reactive map", "how to use Leaflet in Symfony", "how to use Google Maps in Symfony", "map not showing", "map has zero height". Do NOT trigger for SVG icons (use ux-icons) or general frontend interactivity (use stimulus).

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

smnandre/symfony-ux-skills1802026년 6월 15일 업데이트

Helps Claude work in desktop apps by viewing screenshots, clicking, typing, and scrolling. It covers access approval, choosing appropriate tools, and handling app restrictions for tasks in Notes, Finder, settings, and other native apps.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

  • Organizing notes in Notes
  • Working with files in Finder
  • Checking settings shown on screen
asgeirtj/system_prompts_leaks7만2026년 10월 16일 업데이트

产品营销 (PMM, Product Marketing) — 拥有「产品如何被定位 / 表达 / 发布 / 卖进市场」的从业者认知操作系统: 是产品 / 销售 / 市场 / 客户之间的连接组织, 负责把产品能力翻译成市场价值, 并把市场声音带回产品。覆盖 (a) 定位与差异化 (April Dunford 「刻意选择语境」框架 + 竞争性替代方案 + 卖价值不卖功能 + 选择「让你优势成立的市场参照系」, 对照 Ries & Trout 经典「定位是占领心智」), (b) 信息传递与叙事 (messaging 层级 / 信息屋 + 价值主张 + 收益导向 vs 战略叙事「换框架」Andy Raskin + 表达清晰度 Emma Stratton / Punchy + 初创 homepage 定位 FletchPMM), (c) 进入市场 (GTM) 策略与产品发布 (发布分级 T1/T2/T3 + 发布流程与跨职能编排 + GTM 打法 PLG vs SLG vs 混合 + 滩头细分选择), (d) 市场与竞争情报 (竞品分析 + battlecard 战卡 + 输赢分析 win/loss + 竞争赋能 Klue/Crayon/Clozd), (e) 买家与客户研究 (ICP 理想客户画像 + 买家 / 用户 persona + Jobs-to-be-Done 任务理论 Christensen/Moesta/Ulwick ODI + 客户之声 VoC + 用真实买家测信息 Wynter/Peep Laja), (f) 销售赋能 (战卡 + pitch / 销售 deck + 一页纸 + demo 叙事 + 异议处理 + 销售培训 + 内容采用率 — 你的产出只值销售实际用到的那部分), (g) 定价与打包 (价值定价 + 打包分层 + 《Monetizing Innovation》Ramanujam/Simon-Kucher + PLG 定价 — 常与产品 / 财务共担), (h) 细分与品类 (市场细分 + TAM/SAM/SOM + 技术采用生命周期与跨越鸿沟 Geoffrey Moore + 品类设计与叙事 Play Bigger / Christopher Lochhead — 稀有且昂贵, 不是默认选项), (i) 需求生成与内容协同 (campaign 信息 + 思想领导力 + 漏斗内容 TOFU/MOFU/BOFU + ABM 基于客户营销), (j) 分析师与影响者关系 (Gartner 魔力象限 + Forrester Wave + 分析师 briefing — To B 场景, 对 pay-to-play 影响诚实标注), (k) 客户营销与倡导 (参考客户 + case study + 评测站 G2/TrustRadius/Capterra 运营 + 社区), (l) PMM 运营与度量 (影响管道 + 赢率 + 发布采用率 + 信息穿透率 + 角色汇报线「向产品还是向市场」之争 + PMM 作为战略职能 vs 接单工具人陷阱); 跨 B2B SaaS (该学科重心) / B2C 消费 / 开发者 PLG / 平台产品。不含 产品管理 (PM 造产品 / 拥有 roadmap, PMM 拥有市场 — 相邻且极易混淆) / 增长 / 效果营销 / 付费投放 (平行学科) / 品牌 / 企业传播 / 公关为终点 / 需求生成为终点 (PMM 与之协同但不等同) / 平面设计 /「做 slide 和周边的团队」(PMM 抗争的接单工具人窄化) / 泛泛「市场营销」。 (Product Marketing (PMM) — the cognitive operating system of practitioners who own how a product is positioned, messaged, launched, and sold into a market: the connective tissue between product, sales, marketing, and customers, responsible for translating product capability into market value and bringing the voice of the market back into product. Covers (a) positioning & differentiation (April Dunford's deliberate-context framing, competitive alternatives, value-not-features, framing the market in which your strengths matter — vs Ries & Trout classic perception-in-the-mind positioning), (b) messaging & narrative (messaging hierarchy / house, value proposition, benefit-led vs strategic-narrative / change-the-frame messaging Andy Raskin, clarity craft Emma Stratton/Punchy, homepage & startup positioning FletchPMM), (c) go-to-market (GTM) strategy & product launches (launch tiers T1/T2/T3, launch process & cross-functional orchestration, GTM motion PLG vs SLG vs hybrid, beachhead segment selection), (d) market & competitive intelligence (competitive analysis, battlecards, win/loss analysis, competitive enablement Klue/Crayon/Clozd), (e) buyer & customer research (ICP ideal customer profile, buyer & user personas, Jobs-to-be-Done Christensen/Moesta/Ulwick ODI, voice of customer, message testing with real buyers Wynter/Peep Laja), (f) sales enablement (battlecards, pitch & sales decks, one-pagers, demo narratives, objection handling, sales training, content adoption — output is only as good as what sales actually uses), (g) pricing & packaging (value-based pricing, packaging & tiering, Monetizing Innovation Ramanujam/Simon-Kucher, PLG pricing — often shared with product/finance), (h) segmentation & category (market segmentation, TAM/SAM/SOM, technology adoption lifecycle & crossing the chasm Geoffrey Moore, category design & narrative Play Bigger / Christopher Lochhead — rare and expensive, not a default), (i) demand-gen & content partnership (campaign messaging, thought leadership, funnel content TOFU/MOFU/BOFU, ABM account-based marketing), (j) analyst & influencer relations (Gartner Magic Quadrant, Forrester Wave, analyst briefings — for B2B, with honest read on pay-to-play perception), (k) customer marketing & advocacy (references, case studies, reviews G2/TrustRadius/Capterra presence, community), (l) PMM operations & metrics (influenced pipeline, win rate, launch adoption, message pull-through, the role's reporting line product-vs-mark

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

swaylq/master-skill1612026년 9월 6일 업데이트