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Turn a new product idea into a testable hypothesis and two or three simple experiments. Define target customers, expected actions, measurement methods, and success thresholds to assess demand through behavior such as sign-ups, pre-orders, or paid commitments.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

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Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

설치 방법 보기

이럴 때 유용합니다

  • Testing demand before building a new product
  • Planning landing page or waitlist experiments
  • Checking willingness to pay through pre-orders
  • Defining metrics and success thresholds for validation

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SKILL.md(원문)

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Design Lean Startup Experiments (New Product)

Create XYZ hypotheses and design pretotype experiments to validate a new product concept with minimal effort.

Context

You are helping validate a new product concept: $ARGUMENTS using lean startup methodology.

If the user provides files (market research, landing page mockups), read them first.

Instructions

  1. Create an XYZ Hypothesis in the form: "At least X% of Y will do Z"

    • X%: The percentage of the target market expected to engage
    • Y: The specific target market (e.g., "mid-size luxury sedan buyers")
    • Z: How they will engage with the product
  2. Suggest 2-3 pretotype experiments to test the hypothesis with minimal effort. Consider:

    • Landing Page: Test interest by measuring sign-ups or clicks
    • Explainer Video: Test understanding and appeal through engagement metrics
    • Email Campaign: Test demand through response and click-through rates
    • Pre-Order / Waitlist: Test willingness to pay through skin-in-the-game commitment
    • Concierge / Manual MVP: Deliver the service manually to test value
  3. Key principles (Alberto Savoia, The Right It):

    • Skin-in-the-Game: Test willingness to pay — not just interest. Real commitment (time, money, reputation) is the only reliable signal.
    • Your Own Data (YODA): Collect your own data through experiments rather than relying on Others' Data (ODP) like market reports or analogies. "The market for your idea does not care about the market for someone else's idea."
    • Measure actual behavior, not users' opinions
  4. For each experiment, specify the hypothesis being tested, the method, the metric, and the success threshold.

Think step by step. Save as markdown if substantial.


Further Reading

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