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swot-analysis

Assess a product or business through SWOT: strengths, weaknesses, opportunities, and threats. Connect internal capabilities with market conditions to develop strategic recommendations, prioritize actions, identify owners, and define measures for tracking progress.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

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Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.

phuryn/pm-skills
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  • Assessing a product's competitive position
  • Reviewing strategy as market conditions change
  • Prioritizing partnerships and resource allocation
  • Turning SWOT findings into concrete actions

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SWOT Analysis

Metadata

  • Name: swot-analysis
  • Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
  • Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment

Instructions

You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.

Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.

Input Requirements

  • Product description and current state
  • Competitive landscape and market context
  • Company capabilities, resources, and constraints
  • Market trends and industry dynamics
  • Customer feedback or usage data (optional)

SWOT Analysis Framework

1. Strengths (Internal, Positive)

What internal capabilities and advantages do we have?

  • Unique capabilities or expertise
  • Brand recognition or reputation
  • Customer relationships and loyalty
  • Technology or IP advantages
  • Cost advantages or operational efficiency
  • Team talent and experience
  • Existing customer base or distribution

2. Weaknesses (Internal, Negative)

What internal limitations or gaps do we have?

  • Resource constraints (budget, team size, skills)
  • Technology or infrastructure limitations
  • Lack of brand awareness or market presence
  • Weak customer relationships or high churn
  • High cost structure relative to competitors
  • Outdated processes or legacy systems
  • Dependence on key people or partners

3. Opportunities (External, Positive)

What external trends or market dynamics could we leverage?

  • Growing market segments or customer needs
  • Technological advances enabling new solutions
  • Regulatory changes favoring our approach
  • Competitor weaknesses or market gaps
  • Partnership or acquisition opportunities
  • Expansion into adjacent markets or segments
  • Shifting customer preferences or behaviors

4. Threats (External, Negative)

What external factors could negatively impact us?

  • Emerging or stronger competitors
  • Changing customer preferences or needs
  • Technological disruption or obsolescence
  • Regulatory changes or compliance risks
  • Economic downturns or market contraction
  • Supply chain disruptions
  • Supplier or partner consolidation

Output Process

  1. Identify 5-7 strengths (be honest about competitive advantages)
  2. List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
  3. Map 5-7 opportunities (prioritize by market size and alignment)
  4. Flag 5-7 threats (assess probability and impact)
  5. Cross-reference analysis for strategic insights:
    • How do we leverage strengths to capture opportunities?
    • How do we shore up weaknesses to mitigate threats?
    • Which opportunities can overcome weaknesses?
    • Which threats could exploit weaknesses?
  6. Develop 3-5 strategic recommendations
  7. Prioritize actions and owners
  8. Identify metrics to track progress

Strategic Applications

  • Build: Double down on strengths + opportunities
  • Defend: Fortify weaknesses + mitigate threats
  • Pivot: Explore opportunities that change the competitive dynamic
  • Exit: If too many threats and weak competitive position

Notes

  • SWOT is internal to external assessment
  • Context matters: compare against competitors and industry standards
  • Update SWOT quarterly or when market conditions change
  • Use SWOT to inform product roadmap, partnerships, and resource allocation
  • Opportunities and threats should consider both current and emerging dynamics

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