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Deliver feedback using Kim Scott's Radical Candor framework - care personally while challenging directly. Use when a leader needs to give difficult feedback, says "I need to tell someone something hard", "how do I give feedback without hurting them", "I've been avoiding a conversation", "my direct report isn't performing", "someone on my team has a blind spot", "I keep sugarcoating things", or "how do I be honest without being a jerk". Also trigger when someone describes being too nice (ruinous empathy) or too harsh (obnoxious aggression), or when they describe avoiding a conversation they know they need to have.

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Design and document a marketing growth experiment. Use when the user says "run a growth experiment", "test this channel", "growth test", "I want to experiment with [channel]", "traction experiment", "acquisition experiment", "let's test if [channel] works for us", "bullseye framework", "which channels should we try", "run a traction test", or wants to systematically test a marketing or acquisition channel before committing budget. For page-level conversion hypotheses, see page-cro. For copy variants to test, see ab-copy-writer. For recording the result, see retro.

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Build or refine the Ideal Customer Profile (ICP) and personas using the Jobs-to-be-Done framework (Clayton Christensen / Bob Moesta). Use when the user asks for ICP research, persona development, "who are our customers", buyer personas, audience research, "build our ICP", target customer definition, or wants to update persona docs. JTBD interview questions, three job dimensions (functional/emotional/social), and the Four Forces of Progress are wired into every persona. Writes to knowledge/icp/personas.md so all other skills get smarter. For the individual buyer persona rather than the segment, see customer-persona. For sourcing real customer language, see customer-research.

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Take one piece of long-form content (blog post, podcast, talk, article, newsletter) and turn it into a multi-channel asset pack using the STEPPS framework (Jonah Berger, Contagious) to make each derivative asset more shareable. Use when the user says "repurpose this", "turn this into LinkedIn/Twitter/etc", "atomize this", "break this down for social", "create derivative content from X", "make a content pack from this", or wants to maximize output from one input. Each channel is mapped to its strongest STEPPS element. Orchestrates linkedin-post, content-writer, and other skills. For writing the original anchor piece, see thought-leadership-writer or newsletter-writer. For scheduling the derivatives, see social-calendar.

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Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for <product>, demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/. For a full quarterly strategy rather than one campaign, see marketing-plan scope in positioning-doc and kpi-review. For the content schedule inside the campaign, see social-calendar. For the post-campaign review, see retro.

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Write customer case studies and success stories using the Situation-Complication-Resolution (SCR) narrative framework and Barbara Minto's Pyramid Principle (conclusion first). Produces case studies where the headline states the result, the complication makes readers recognize their own situation, and every paragraph advances the story. Use when the user asks for a case study, customer story, customer success story, win story, reference write-up, or "turn this customer into a case study". Reads brand voice and service catalog from knowledge/. For a press announcement, see press-release-writer. For pitching the story to media, see pr-pitch-writer. For repurposing it into social, see content-repurposer.

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Generate, score, and shortlist brand names through a guided interview. Use when the user says "name my brand", "help me name", "come up with a name", "naming ideas", "what should I call this", "brand name", "product name", "company name", "rename", "rebrand", or is stuck choosing between names. Self-contained and brand-agnostic: it does not read knowledge/, so it works for naming a brand-new venture, product, service, feature, or rebrand from scratch, before any brand context exists. Runs on Alexandra Watkins' SMILE and SCRATCH tests to generate and filter, Marty Neumeier's 7 criteria to score, and the Lexicon Branding method for sound symbolism and strategy. Asks the user questions before generating. For the positioning the name has to carry, see positioning-doc. For the message architecture built on top of it, see messaging-framework.

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Build branded PowerPoint decks (.pptx) for pitches, internal updates, sales decks, customer QBRs, board updates, conference talks using the Pyramid Principle and SCQA framework (Barbara Minto, The Minto Pyramid Principle). Every deck starts with the answer - conclusion on slide 2, evidence after. Slide titles are conclusions, not topics. Use when the user asks for a deck, presentation, slides, pitch deck, sales deck, board deck, QBR, "make slides for X", or "build a presentation". Uses templates/ for brand assets. Generates structured slide content with speaker notes. For the narrative content of the deck, see thought-leadership-writer or campaign-brief. For a case study slide, see case-study-writer.

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Navigate a new leadership role using Michael Watkins' First 90 Days 30/60/90 framework. Use when someone says "I just started a new role", "I'm starting as a new manager", "I joined a new company as a leader", "I was just promoted", "how do I onboard as a leader", "what should I do in my first 30 days", "I inherited a team", "I need a 90 day plan", or "I'm new to this team". Also trigger when someone describes feeling overwhelmed in a new leadership role, unsure where to start, or tempted to make changes too quickly before they've listened. Applies to first-time managers, leaders joining new companies, and leaders moving into new functions or teams within the same company.

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Write landing page copy for product pages, campaign pages, lead-gen pages, pricing pages, and feature pages. Use when the user asks for landing page copy, product page, lead magnet page, "write the page for X", pricing page copy, feature page, hero section, or web copy that converts. Uses the StoryBrand SB7 framework (Donald Miller) to structure every page. Reads brand voice, positioning, and ICP from knowledge/. For improving an existing page's copy, see copy-review. For diagnosing why a page does not convert, see page-cro. For the ads driving traffic to it, see ad-campaign-writer.

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Structure and run effective 1:1 meetings with direct reports using Camille Fournier's Manager's Path and Andy Grove's High Output Management frameworks. Use when a manager says "help me structure my 1:1s", "my 1:1s feel like status updates", "I don't know what to talk about in 1:1s", "my reports don't open up", "how do I make 1:1s useful", "what questions should I ask in 1:1s", or "I need a 1:1 template". Also trigger when someone mentions their 1:1s feel transactional, that they keep canceling them, or that they're not sure if their report is happy.

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Write recurring newsletter issues with a consistent format and POV using the Curiosity Gap (George Loewenstein) and David Perell's Online Writing framework. Different from one-off emails (use /content-writer or /email-nurture). Use when the user asks for a newsletter, weekly/monthly newsletter, "write this week's issue", recurring email, Substack issue, internal newsletter, or any periodic publication with subscribers. Reads brand voice and content library from knowledge/. For a nurture or lifecycle sequence, see email-nurture. For long-form thought leadership, see thought-leadership-writer. For the monthly plan, see social-calendar.

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Write a product positioning document. Use when the user says "write a positioning doc", "positioning statement", "how should we position this product", "positioning for [product]", "we need to differentiate from competitors", "product positioning and messaging", "positioning workshop", "help me define our position in the market", or wants to establish how a product should be perceived relative to competitors. For customer-facing message wording, see messaging-framework. For the competitive research behind it, see competitor-analyst. For storing it in the knowledge base, see brand-context.

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Assess whether your leadership behaviors amplify or diminish your team using Liz Wiseman's Multipliers framework. Use when a leader asks "am I a good manager", "why isn't my team performing at their potential", "I feel like I'm doing all the thinking for my team", "my team seems dependent on me", "I want to be a better leader", "how do I empower my people", or "my team is smart but underperforming". Also trigger when someone describes always having the best ideas in the room, team members not taking initiative, reports waiting for direction before acting, or a leader who feels exhausted from carrying the team. Diminisher patterns are often invisible to the leader exhibiting them.

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Build a customer health scorecard across usage, engagement, adoption, NPS, support load, and financial risk. Use when user says "health score", "customer health", "build a scorecard", "how healthy is this account", "customer scoring model", "green yellow red", "health dashboard", or "account health framework" - even if they don't say "scorecard" explicitly. Applies to CSMs building account health models or CS leaders standardizing health tracking across the team.

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De-escalate a customer crisis using a structured acknowledge-triage-DRI-cadence-resolution framework. Use when user says "customer escalation", "angry customer", "exec escalation", "customer threatening to leave", "fire drill", "critical customer issue", "customer is livid", "customer complaint escalated", or "how do I handle this" about a tense situation - even if they don't say "escalation" explicitly. Applies to CSMs and CS managers managing high-stakes customer crises.

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**MEASUREMENT SKILL** — Benchmark framework for measuring skill effectiveness. A/B tests agent outputs with and without a target skill, scoring correctness, completeness, and pattern adherence. USE FOR: validating skill quality, comparing before/after skill changes, proving skill ROI with data. DO NOT USE FOR: general testing, unit tests, CI pipelines.

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Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary tier, contraction frequency, and summary box label. Used by blog-write and blog-rewrite to enforce consistent voice. Use when the user says "create persona", "use persona", "list personas", or wants tone sliders and writing rules saved as structured JSON. Not for measuring style from existing posts (blog-style) or for audience, positioning, and taboo-phrase context files (blog-brand).

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Generates sustainability-focused guidance for Google Cloud workloads based on the design principles and recommendations in the Google Cloud Well-Architected Framework (WAF). Use this skill to evaluate a workload, identify environmental impact requirements, and provide actionable recommendations to build, deploy, and manage the workload sustainably in Google Cloud.

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Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads framework in an Android, iOS, or Unity application.

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Generates performance-focused guidance for Google Cloud workloads based on the design principles and recommendations in the Performance Optimization pillar of the Google Cloud Well-Architected Framework (WAF). Use this skill to evaluate a workload, identify performance requirements, and provide actionable recommendations for resource allocation, modular design, and elasticity.

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Generates guidance for reliability, resilience, availability, redundancy, fault-tolerance, and disaster recovery (DR) for Google Cloud workloads based on the design principles and recommendations in the Google Cloud Well-Architected Framework. Use when the user asks to evaluate, design, or improve the reliability, resilience, availability, or disaster recovery capabilities of Google Cloud workloads.

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Generates security-focused guidance for Google Cloud workloads based on the design principles and recommendations in the Google Cloud Well-Architected Framework (WAF). Use this skill to evaluate workloads, identify security requirements, and provide actionable recommendations for IAM, network security, data protection, and operational security.

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Generates operations-focused guidance for Google Cloud workloads based on the design principles and recommendations in the Operational Excellence pillar of the Google Cloud Well-Architected Framework (WAF). Use this skill to evaluate a workload, identify operational requirements, and provide actionable recommendations for deployment, monitoring, and incident management.

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