「iste」の検索結果

广告外包公司绩效管理 (广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 + 创意热店工作室制)。不含: 广告投放/信息流/SEM 的技术操作本身、甲方市场部/品牌方内部绩效、通用 HR 招聘薪酬全流程(仅取与绩效相关部分)、纯财务会计做账、MCN 达人孵化运营细节。) Master OS — automated mastery of 广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、绩效改进 PIP、强制分布(271/活力曲线)争议、绩效结果应用(调薪/晋升/淘汰/奖金); (c) 分岗位绩效(本行难点,各岗量化差异极大) — 创意(文案/美术/创意总监:作品质量、获奖、比稿命中率——最难量化)、AE/客户执行(客户满意度、续约、回款、增购、客诉)、媒介/投放(可量化:ROI/ROAS/CPM/转化——最易量化)、策略/策划(方案通过率、洞察)、设计(产能/返稿率/品质)、项目管理(交付准时率、利润率)、销售/BD(新签、回款、毛利); (d) 项目与客户维度绩效(agency 特有,专业服务公司逻辑) — 项目利润率(收入-人力成本-外部成本)、工时制与人效(billability 可计费工时率/utilization 利用率/realization 实现率,借鉴咨询律所)、人均产值/人均毛利、客户续约率与 LTV、客户集中度风险、比稿投入产出、改稿次数失控; (e) 激励与分配机制 — 提成制(按签单/毛利/回款抽成)、项目奖金分成(如何在创意-AE-媒介间分)、年终奖包、合伙人制/事业合伙人/工作室 studio 制/阿米巴、股权期权、创意人才的非物质激励(署名/获奖/成长); (f) 人效、成本与文化 — 人效比(人力成本占收入比,业内估计通常 40-55%,非普适)、毛利率、加班/血汗工厂文化批判(乙方 996/改稿到凌晨)、人才流失率与保留、招聘与培养、组织架构(客户组 vs 职能组 vs 项目制矩阵); (g) 外包/乙方特有张力对绩效的侵蚀 — 甲乙方权力不对等(甲方压价、无限改稿、比稿白嫖创意、账期长垫款重回款难)、低价内卷与红海、项目制不确定性(旺淡季、大客户依赖)、创意工时不可控如何计入绩效、外包 vs 自建团队的成本对比; (h) 争议/批判 — KPI 量化派 vs 创意不可考核派、提成制养蛊 vs 团队协作、强制分布/末位淘汰是否适合小 agency、工时制(billable hours)被咨询律所验证但绑架员工健康、『向甲方看齐做 OKR』水土不服、绩效主义扼杀创意(索尼绩效主义之殇式批判)、乙方绩效本质是『用考核对冲甲方不确定性』的转嫁; (i) 流派/思想谱系 — 专业服务公司管理派(David Maister《Managing the Professional Service Firm》PSF 圣经:leverage 杠杆/utilization 利用率/billing;借鉴咨询律所会计所) vs agency 专家经营派(David C. Baker《The Business of Expertise》+2Bobs podcast、Blair Enns《Win Without Pitching》《Pricing Creativity》定位与定价) vs OKR/目标管理派(John Doerr《Measure What Matters》、Google/Intel OKR、字节/飞书 OKR 本土化) vs 中式绩效工具派(KSF 薪酬全绩效/积分制/阿米巴/华为绩效体系被广告公司借用) vs 本土 4A/广告公司实战派(省广/蓝色光标/华扬联众/利欧 等上市广告公司管理 +

日本語の概要は準備中です。原文の説明を表示しています。

Use when defining visual novel characters for a @drincs/pixi-vn game — creating a character with a name, color, icon and other props, registering it so it can be looked up by id, and referencing it from dialogue/narration. Load this before writing any `CharacterBaseModel` or `RegisteredCharacters` code.

日本語の概要は準備中です。原文の説明を表示しています。

Use when reading or writing persistent game variables in a @drincs/pixi-vn game — simple flags/counters via `storage`, custom persisted classes via `StoredClassModel`, temporary (label-scoped) variables, and how any of this survives save/load and history go-back. Load this before writing any `storage.set`/`storage.get`/`storage.flags.set` code or a class that extends `StoredClassModel`.

日本語の概要は準備中です。原文の説明を表示しています。

Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical (restaurant, healthcare, legal, home services, real estate, automotive). Use when user says "local SEO", "Google Business Profile", "GBP", "map pack", "local pack", "citations", "NAP consistency", "local rankings", "service area", "multi-location", or "local search".

日本語の概要は準備中です。原文の説明を表示しています。

Critique a screen's brand consistency against mood.md, voice.md, and tokens.md.

日本語の概要は準備中です。原文の説明を表示しています。

Applies the existentialist and feminist philosophy of Simone de Beauvoir, French philosopher and author of The Second Sex. Reach for this skill whenever the user is grappling with existential dilemmas, moral ambiguity, gender dynamics, societal expectations, or relationship ethics. Trigger this skill for questions about freedom versus responsibility, bodily autonomy, marginalization, or when the user feels trapped by external labels or "immanence." Use this to help the user reclaim their agency, recognize the social construction of their situation, and make authentic choices that expand their transcendence while respecting the interconnected freedom of others.

日本語の概要は準備中です。原文の説明を表示しています。

Applies the reasoning style of Geoffrey Hinton, deep learning pioneer and 2018 Turing Award winner. Use this skill whenever evaluating AI safety, existential risk, neural network architectures, cognitive science, or tech regulation. Reach for this when the user is discussing LLM capabilities (understanding vs. autocomplete), the biological vs. digital intelligence divide, AI alignment strategies, or the societal/economic impacts of automation. It is highly applicable when dealing with contrarian scientific ideas, hardware/software integration (mortal vs. immortal computing), or global cooperation on technological threats. Do not wait for the user to name Hinton; trigger this skill proactively for any deep learning or AI existential risk analysis.

日本語の概要は準備中です。原文の説明を表示しています。

Build, maintain, and audit design systems — tokens, component libraries, style guides, and cross-project consistency. Use when asked to create a design system, define tokens, audit component consistency, generate a style guide, or sync design tokens with code.

日本語の概要は準備中です。原文の説明を表示しています。

Review UI designs and implementations for accessibility, consistency, usability, and visual quality. Use when asked to review a design, audit accessibility, check UI consistency, compare implementation against mockups, or evaluate a user interface.

日本語の概要は準備中です。原文の説明を表示しています。

AAMP (Agent-to-Agent Mail Protocol) via aamp-cli. Use this skill when the agent needs to register a mailbox, listen for incoming AAMP mail, inspect a task thread, complete a pairing URL, dispatch a task, or reply with task.result / task.help_needed. Prefer the CLI over hand-written HTTP requests.

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This skill should be used when the user asks to "direct a motion graphics video", "do creative/art direction for a video", "define a motion language", "set the tone and pacing", "make the animation feel consistent", "decide what to animate (and what not to)", "turn a brief/brand into motion choices", or needs the senior creative judgment that sits above specific techniques (gsap/lottie/shader). Covers motion language, tone & energy, pacing/rhythm, motion hierarchy, restraint, and cross-shot consistency.

日本語の概要は準備中です。原文の説明を表示しています。

Designs or reviews relational, document, key-value, graph, or search data models with ownership, invariants, access paths, migrations, consistency, retention, privacy, and recovery behavior. Use for schema changes, new data stores, indexes, migrations, persistence boundaries, or query-driven design. Not for a query-only bug without a model change or for API contract design.

日本語の概要は準備中です。原文の説明を表示しています。

Audits an existing rendered interface or frontend diff for hierarchy, content clarity, interaction states, accessibility, responsive behavior, visual consistency, performance-sensitive UI patterns, and anti-generic design defects. Use for a UI/UX review, redesign audit, screenshot review, pre-release visual check, or design-system consistency pass. Not for building a new interface from scratch or for backend-only review.

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Validates completeness and consistency of the project architecture against all GDDs. Builds a traceability matrix mapping every GDD technical requirement to ADRs, identifies coverage gaps, detects cross-ADR conflicts, verifies engine compatibility consistency across all decisions, and produces a PASS/CONCERNS/FAIL verdict. The architecture equivalent of /design-review.

日本語の概要は準備中です。原文の説明を表示しています。

Scan all GDDs against the entity registry to detect cross-document inconsistencies: same entity with different stats, same item with different values, same formula with different variables. Grep-first approach — reads registry then targets only conflicting GDD sections rather than full document reads.

日本語の概要は準備中です。原文の説明を表示しています。

Translate an external competency framework like DigComp, GreenComp, or ISTE into classroom-ready activities. Use when implementing framework standards in specific teaching contexts.

日本語の概要は準備中です。原文の説明を表示しています。

After any AI-generated explanation, require the learner to identify one place it could be wrong, one thing to check, and one source to consult. Builds epistemic vigilance — treats AI output as a claim to evaluate, not truth to absorb.

日本語の概要は準備中です。原文の説明を表示しています。

Map the epistemic structure of a subject to determine knowledge types and inform curriculum sequencing. Use when designing courses, restructuring programmes, or analysing knowledge architecture.

日本語の概要は準備中です。原文の説明を表示しています。

Detect graphic trademarks in product images by comparing against registered trademark databases across 15 major trademark offices using YOLO-based object detection and visual similarity. Triggered when users mention graphic trademark detection, logo infringement check, trademark similarity analysis, image trademark risk assessment, product image trademark screening, or logo detection. Even if the user does not explicitly say "trademark detection," this skill should be triggered whenever the need involves comparing a product image against registered graphic trademarks or assessing trademark infringement risk.

日本語の概要は準備中です。原文の説明を表示しています。

Detect image copyright infringement risks by comparing against a database of registered copyrighted works with similarity scoring, TRO litigation history, and radar-based infringement assessment. Triggered when users mention copyright detection, image infringement check, copyright risk analysis, TRO risk, copyright similarity search, rights owner lookup, or copyright compliance verification. Even if the user does not explicitly say "copyright," this skill should be triggered whenever the need involves checking whether an image may infringe registered copyright works.

日本語の概要は準備中です。原文の説明を表示しています。

Guides architectural decisions for LangGraph applications. Use when deciding between LangGraph vs alternatives, choosing state management strategies, designing multi-agent systems, or selecting persistence and streaming approaches.

日本語の概要は準備中です。原文の説明を表示しています。

Reviews PRs that add or modify Agent Skills, checking structural validity, design quality, and marketplace consistency. Use when reviewing skill file changes, auditing SKILL.md quality, or running automated skill PR reviews.

日本語の概要は準備中です。原文の説明を表示しています。

Register and implement PydanticAI tools with proper context handling, type annotations, and docstrings. Use when adding tool capabilities to agents, implementing function calling, or creating agent actions.

日本語の概要は準備中です。原文の説明を表示しています。

Schadenfall-Guide und Entscheidungslogik. Leitet Schritt fuer Schritt durch jeden Schadenfall (Unfall, Krankheit, Haftpflicht, Hausrat, Auto, Rechtsschutz, Todesfall, Invaliditaet). Liefert Self-Service-Checklisten, klaert wann und wie melden, welche Nachweise noetig sind, und wie Fristen und Kommunikation laufen. Schweizer Kontext als Standard. Triggert bei Fragen zu Schadenfall, Schadenmeldung, Unfall melden, Versicherung melden, was tun bei Schaden, Schadenformular, Versicherungsfall, Schadenanspruch, Frist versaeumt, Versicherung zahlt nicht, Leistungsablehnung, Einsprache, Schadenregulierung.

日本語の概要は準備中です。原文の説明を表示しています。