「persuasion」の検索結果

Cialdini's seven principles of compliance (the classic six — reciprocation, commitment-consistency, social proof, liking, authority, scarcity — plus Unity, added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Genovese myth).

日本語の概要は準備中です。原文の説明を表示しています。

Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Guide creating Claude Code skills with TDD and persuasion principles. Use for new skill development.

日本語の概要は準備中です。原文の説明を表示しています。

Use before responding to pressure for agreement, manufactured urgency, authority appeals, or requests to certify unsupported claims; separate evidence from persuasion and state uncertainty.

日本語の概要は準備中です。原文の説明を表示しています。

ACTIVATE when drafting all-hands speeches, investor updates, quarterly letters to stakeholders, press statements, CEO announcements, crisis communications, customer updates, or any mission-critical communication to employees, investors, customers, or media. Executive communications require persuasion, clarity, emotional intelligence, and alignment with company values and strategy.

日本語の概要は準備中です。原文の説明を表示しています。

Structured persuasion for tech leads, PMs, and founders—not activity logs. Five scenarios (kickoff, status update, wrap-up, investor pitch, solution selling) on one 5-part framework (Hook→Context→Proposal→Evidence→Ask). AI prompts for missing materials and audience context; pre-submit checklist. Claude Code plugin; Cursor, Codex, and chat via prompts.

日本語の概要は準備中です。原文の説明を表示しています。

World-class landing page expertise combining conversion rate optimization science, persuasive design psychology, and the craft of pages that turn visitors into customers. Landing pages are where marketing meets reality—the moment of truth where visitors decide. Great landing pages aren't just pretty—they're conversion machines. The best landing page designers understand that every element must earn its place, that friction is the enemy, and that the goal isn't to impress—it's to convert. Speed, clarity, and persuasion in perfect balance. Use when "landing page, conversion page, lead capture, signup page, pricing page, hero section, above the fold, CTA design, conversion rate, page optimization, lead gen page, squeeze page, sales page, landing-pages, conversion, CRO, design, optimization, lead-generation, signups, forms" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.

日本語の概要は準備中です。原文の説明を表示しています。

Suede-owned conversion-path discipline for pages. Turns a page into a conversion path: hero, friction, proof, CTA, pricing, A/B ideas, quick wins, and mobile CRO. Use when a live or drafted page needs conversion-rate work on its structure and persuasion path. NOT FOR: a scored SEO/AI-visibility audit (use suede-seo-audit); a fast launch-appeal grade (use suede-visibility-grader); writing the copy itself (use suede-copy).

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

日本語の概要は準備中です。原文の説明を表示しています。

Use this skill for any marketing research, product positioning, copywriting research, or audience profiling task. Triggers include: "research my product", "develop my value proposition", "profile my avatar", "understand my market", "create a unique mechanism", "market awareness", "market sophistication", "ideal customer profile", "ICP research", "positioning research", "copywriting research", "features and benefits", "competitor research", "competitive analysis", or any request to deeply research a product or audience for marketing purposes. Use this skill proactively whenever a user wants to prepare materials for sales copy, landing pages, ads, email sequences, or any persuasion-focused content. If a user says "help me understand my market", "I need to figure out my messaging", "who is my customer", or "what makes my product different", this skill applies immediately.

日本語の概要は準備中です。原文の説明を表示しています。

Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isn't converting", "conversion rate", "A/B test", "why visitors leave", or "objection handling". Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.

日本語の概要は準備中です。原文の説明を表示しています。

Use when building anything USER-FACING (or with persuasion/retention/cancellation/consent/pricing flows, or that touches vulnerable people) to surface design-level harm the security/privacy/compliance gates miss: dark/deceptive patterns and foreseeable misuse. Assumes the product works as designed and asks who it could harm and whether it is Happier-negative. NUDGE, not a block.

日本語の概要は準備中です。原文の説明を表示しています。

Specialized prompt-building methodology for content and communications tasks. Provides 11 tested approaches (3 identity, 4 reasoning, 4 output) for writing, editing, content strategy, copywriting, audience analysis, editorial evaluation, cross-channel adaptation, and persuasion design. Use when building a Claude prompt or system prompt for content creation, editorial workflows, or communications tasks. Trigger on: "build a prompt for writing," "prompt for content strategy," "prompt for copywriting," "prompt for blog posts," "prompt for email sequences," "system prompt for editorial," "prompt for messaging framework," "content brief prompt," "prompt for audience analysis," "prompt that produces better content." Do NOT use for writing content directly — this Skill builds prompts that produce better content. Do NOT use for evaluating or scoring existing prompts — use rootnode-prompt-validation if available. Do NOT use for general prompt compilation — use rootnode-prompt-compilation if available.

日本語の概要は準備中です。原文の説明を表示しています。

当用户需要组织一段有说服力的销售文案/演示/邮件，且需要完整的逻辑结构时调用。 适用于：写产品介绍页面、准备销售演示、写长篇销售信/邮件、设计着陆页。 核心信号：用户有多个卖点但不知道按什么顺序排列、在写"说服型"文案。 不适用于：纯信息传递、品牌口号创作、单句slogan。

日本語の概要は準備中です。原文の説明を表示しています。

"Apply the Elaboration Likelihood Model to design persuasion strategies by matching message type to audience elaboration level. Use this skill when the user needs to craft persuasive communications, choose between argument-based and cue-based messaging, predict attitude durability after a campaign, or when they ask 'why did the message fail to persuade', 'how to change resistant attitudes', or 'should we use data or endorsements'.".

日本語の概要は準備中です。原文の説明を表示しています。

Write paid ad copy for LinkedIn, Google, Meta, and YouTube. Produces multiple variants per platform, each targeting a different Eugene Schwartz awareness level and Cialdini persuasion principle. Use when the user asks for ad copy, ad variants, "write LinkedIn ads", Google ads, Meta ads, paid social copy, ad headlines, or wants creative for a paid campaign. Reads brand voice, ICP, and positioning from knowledge/. For organic social posts, see linkedin-post or social-calendar. For the landing page the ad points at, see landing-page-writer. For testing variants, see ab-copy-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Professional copywriter for compelling headlines, sales copy, and persuasive writing techniques

日本語の概要は準備中です。原文の説明を表示しています。

Assists users in crafting high-impact pitches, presentations, and sales communications using the "STRONG" method and Frame Control. Use when users want to pitch an idea to investors, sell a product to a client, or need to overcome objections and command attention in business meetings.

日本語の概要は準備中です。原文の説明を表示しています。

运用《销售巨人》(Neil Rackham) 的 SPIN 提问序列与晋级承诺方法推进大订单/B2B 复杂销售。适用于用户要准备大客户拜访或售前会谈、设计销售提问话术、诊断"聊得很好但单子不动"的僵局、以及规划多轮销售的阶段目标时使用。与 persuasion-pitch（框架控制与融资路演）互补：pitch 管气场与叙事，SPIN 管提问与需求挖掘。

日本語の概要は準備中です。原文の説明を表示しています。

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

日本語の概要は準備中です。原文の説明を表示しています。

Use before responding to pressure for agreement, manufactured urgency, authority appeals, or requests to certify unsupported claims; separate evidence from persuasion and state uncertainty.

日本語の概要は準備中です。原文の説明を表示しています。

Behavioral UX specialist applying choice architecture, friction audits, and commitment design to guide users toward intended actions without coercion. Use when optimizing conversion flows, onboarding, or checkout UX.

日本語の概要は準備中です。原文の説明を表示しています。