Rory Sutherland's 'psycho-logic' approach to marketing, product, and business problems — solve the human perception, not just the engineering or economic metric. Use when the obvious 'logical' fix is expensive, slow, or already done by every competitor; when the user asks 'how do we make people want X', 'the product/price/funnel is fine but nobody converts', 'how do we stand out', 'is there a cheaper way to fix this', or mentions behavioral economics, nudges, irrational behavior, perception, or 'it doesn't make sense but it works'. This is the ROUTER skill: it diagnoses the problem in human terms, then dispatches to reframing, costly-signaling, counterintuitive-tests, or experience-design. Inspired by Rory Sutherland's book *Alchemy*. 日本語の相談(「商品はいいのに売れない」「値下げしかない?」「競合と差別化できない」)にも使う。中文咨询(“产品很好却卖不动”“只能降价吗?”“无法差异化”)也适用。For a catalogue of individual biases, use marketing-psychology (separate plugin) instead.
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概要と使いどころ
Generate ideas that don't sound logical, then validate them with cheap behavioural experiments — Rory Sutherland's 'the opposite of a good idea can be a good idea' plus revealed-preference testing. Use when the obvious/logical solution is saturated and the user wants genuinely different options, asks 'what's a creative/unconventional angle', 'how do we stand out', 'should we run a test/experiment', 'how do we know what people actually want', or is about to trust a survey/focus group. Covers deliberate inversion of the obvious move, why stated preferences lie, and designing small reversible experiments that watch behaviour. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic. 日本語の相談(「競合と同じ案しか出ない」「アンケートは好評なのに売れない」「思い切った案を安く試したい」)にも使う。中文咨询(“只能想出和竞品一样的方案”“问卷好评却卖不动”)也适用。
Fix the psychologically significant moment, not the logically significant metric — Rory Sutherland on experience. Use when the outcome is fine but the journey feels bad: complaints about waiting, anxiety, uncertainty, or 'it's technically fast/cheap/correct but people still hate it'; when the user asks 'how do we reduce complaints', 'how do we make waiting/onboarding/checkout feel better', 'people are anxious during X', or is about to spend big to shave a number (wait time, load time, steps) when the real pain is how the moment feels. Covers uncertainty reduction, idle vs occupied waiting, and the peak-end rule. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic. 日本語の相談(「待ち時間のクレームが多い」「手続きの途中で離脱される」「お客様を不安にさせている」)にも使う。中文咨询(“等待时间投诉多”“办理中途流失”“让客户感到不安”)也适用。
Change what something MEANS before you change what it IS — Rory Sutherland's cheapest lever. Use when a product, price, feature, or message is objectively fine but feels cheap, generic, boring, overpriced, or unjustified; when the user says 'how do we make this feel more premium/valuable/exciting', 'people don't get why it's worth it', 'how do we reposition/rename/repackage this', or wants to raise perceived value without changing the product or cutting the price. Covers renaming, recategorising, mental accounting (price framing), creating artificial value, and context-shifting. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic. 日本語の相談(「高いと言われる」「安っぽく見える」「値下げせずに高級感を出したい」)にも使う。中文咨询(“被说太贵”“显得廉价”“不降价也想显得高级”)也适用。
Land and deploy workflow. Merges the PR, waits for CI and deploy, verifies production health via canary checks. Takes over after /ship creates the PR. Use when: "merge", "land", "deploy", "merge and verify", "land it", "ship it to production". (gstack)
日本語の概要は準備中です。原文の説明を表示しています。
Analyze the threat landscape using MISP (Malware Information Sharing Platform) by querying event statistics, attribute distributions, threat actor galaxy clusters, and tag trends over time. Uses PyMISP to pull event data, compute IOC type breakdowns, identify top threat actors and malware families, and generate threat landscape reports with temporal trends.
日本語の概要は準備中です。原文の説明を表示しています。
Use when building content-heavy sites with Astro, deciding between SSG/SSR/hybrid, choosing client directives (idle/visible/load/media), structuring content collections with type-safe schemas, integrating React/Vue/Solid/Svelte components in the same project, or migrating from Next.js for marketing/docs. Triggers: client:idle vs client:load tradeoffs, content collections schema with zod, image optimization via @astrojs/image, view transitions, server islands, MDX layouts. NOT for SPA-style apps that need full interactivity (use Next/Remix), Astro internals/plugin authoring, or non-content sites where islands provide no benefit.
日本語の概要は準備中です。原文の説明を表示しています。
製品や新機能の発売に向け、顧客・競合調査から訴求方針、LP、メール、SNS、広告、短尺動画の原稿と投稿予定を組み立てるスキル。媒体間の表現や主張も点検します。
- 製品や新機能の発売企画
- 製品概要から各媒体の原稿を作るとき
- 複数媒体の訴求をそろえたいとき
スクロールに合わせて映像や演出が進むランディングページを制作します。見せる順序や感情の変化を設計し、HTML実装から各位置の画面検証まで進めるスキルです。
- スクロールで動画が進むLPを作りたいとき
- 場面の変化でブランドを紹介したいとき
- 手持ちの写真や映像でページを作りたいとき
ランディングページやスライド、操作できる試作品をHTMLで制作します。既存の資料や画面をもとに、構成や見た目の案を比較し、表示や動作を確認します。
- ブランド資料からLPを作りたいとき
- 製品の操作手順を試作したいとき
- HTMLでプレゼン資料を作りたいとき
land
無料Land a PR by monitoring conflicts, resolving them, waiting for checks, and squash-merging when green; use when asked to land, merge, or shepherd a PR to completion.
日本語の概要は準備中です。原文の説明を表示しています。
Privileged applier that LANDS meta-optimize / corpus-audit patches the user approved, with a fresh landing review and human approval. Base Codex review is same-family provisional. Use when the user says "meta apply", "/meta-apply", "land the staged patches", "应用优化", after a /meta-optimize run.
日本語の概要は準備中です。原文の説明を表示しています。
Privileged applier that LANDS meta-optimize / corpus-audit patches the user approved — the ONLY skill permitted to mutate the skill corpus from a self-modification proposal, with cross-model jury and human approval at landing. Use when the user says "meta apply", "/meta-apply", "land the staged patches", "应用优化", after a /meta-optimize run.
日本語の概要は準備中です。原文の説明を表示しています。
Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.
日本語の概要は準備中です。原文の説明を表示しています。
Generate complete, deploy-ready landing pages from any repository. Use when creating a homepage for an open-source project, building a project website, converting a README into a marketing page, or standardizing landing pages across multiple repos.
日本語の概要は準備中です。原文の説明を表示しています。
CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or auditing page effectiveness prioritized by impact. Platform: Google and Meta.
日本語の概要は準備中です。原文の説明を表示しています。
Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.
日本語の概要は準備中です。原文の説明を表示しています。
Build premium scroll-driven landing pages for service, product, food, and drink brands. Plan the visitor journey, page grammar, emotional peak, and bespoke signature move. Create dimensional heroes with independent visual planes, restrained motion, and separate mobile composition. Use supplied photos and footage or generate photoreal assets through kie.ai, write semantic HTML, and verify desktop, mobile, and reduced-motion scroll states visually. Use for "scrollcraft", "scroll craft", "layered hero", "premium hero", "cinematic hero", "scrollytelling", "scroll animation site", "a site where scrolling plays a video", "Apple-style landing page", "3D scroll world", "interactive landing page", "make my brand a scroll experience", "this looks like a template", or requests for a distinctive website that feels like an experience rather than a document.
日本語の概要は準備中です。原文の説明を表示しています。
Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer. 落地页优化/达人流量转化提升
日本語の概要は準備中です。原文の説明を表示しています。
Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not for redesigning or rewriting the page — use landing-optimizer; not for scoring the account or the RQS — use ad-account-auditor. 落地页体验预检/广告落地页一致性检查
日本語の概要は準備中です。原文の説明を表示しています。
land
無料Land a PR by monitoring conflicts, resolving them, waiting for checks, and squash-merging when green; use when asked to land, merge, or shepherd a PR to completion.
日本語の概要は準備中です。原文の説明を表示しています。
Design or build a page, screen, landing page, website, app or UI from a request - the whole job, end to end. Use this for "design a landing page", "build a settings screen", "make me a website", "design the onboarding", "ออกแบบหน้าเว็บ", "ทำหน้า landing", "ออกแบบ UI", "ทำแอป". It runs the pipeline no single skill covers: the house doctrine, a written Brief Inference so the result is not the statistical mean, a committed visual direction, tokens, build, the objective gates, then an adversarial critic. Hands off to data-dashboard for dense data screens, redesign for existing UI, and image-to-code when a reference image is given.
日本語の概要は準備中です。原文の説明を表示しています。
Best-practice rulebook for a marketing site's pages, organized by page class — campaign landers, product pages, programmatic SEO trees, editorial. Use when writing or updating a landing/marketing page, wiring a campaign lander to an attribution identifier, changing site-wide nav/footer links, touching sitemap/robots/agent-readable surfaces, or auditing a public site's indexing, reachability, and conversion setup.
日本語の概要は準備中です。原文の説明を表示しています。
Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.
日本語の概要は準備中です。原文の説明を表示しています。