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Scaffolds a structured investigation in scratch/ for empirical research and documentation. Use when the user says "start an investigation" or wants to: trace code paths or data flow ("trace from X to Y", "what touches X", "follow the wiring"), document system architecture comprehensively ("document how the system works", "archeology"), investigate bugs ("figure out why X happens"), explore technical feasibility ("can we do X?"), or explore design options ("explore the API", "gather context", "design alternatives"). Creates dated folder with README. NOT for simple code questions or single-file searches.

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Full-funnel paid advertising operations for B2B SaaS. Use this skill for PPC strategy, Google Ads optimization, LinkedIn Ads, social media advertising, programmatic buying, creative strategy, attribution modeling, budget allocation, budget pacing and planned-vs-delivered reconciliation, audience overlap and campaign self-competition audits, suppression lists, ROAS improvement, media spend optimization, and the media no auction sells — newsletter and podcast sponsorships, community and industry-publication placements, paid review-site listings on G2 and Capterra, and pay-per-lead content syndication. It also covers buying on the AI answer surface — ads inside Google AI Overviews and AI Mode that existing Search, Shopping and Performance Max campaigns already serve into with no opt-out, no placement targeting and no segmented reporting, and ChatGPT Ads and Microsoft Copilot as separate opt-in platforms with their own plan-tier reach limits, no negative keywords, and a landing-page crawler gate. It also owns the conversion signal the bidding algorithms learn from — CRM pipeline stages (SQL, opportunity, closed-won) sent back to Google Ads, LinkedIn, Meta and Microsoft Ads through offline conversion import, enhanced conversions for leads, the Google Data Manager API and the LinkedIn Conversions API, with click-ID capture, stage values, dedupe, EEA consent signals and retractions. It also gates connected TV (CTV) and streaming video for B2B — whether a reach medium belongs in the plan, how a vendor ties a TV household to a target account (member data, IP-to-account graph or contextual), the server-side ad insertion (SSAI) fraud questions, Programmatic Guaranteed deals, and a holdout lift test because CTV has no click. It also runs person-led paid social — LinkedIn Thought Leader Ads and Meta partnership ads that put spend behind an employee's or creator's post — on a paid-usage term, an in-post disclosure check and an end-date register, because the platform approval carries no term. Also triggers on: CTV, connected TV, OTT, streaming TV ads, should we run CTV, LinkedIn CTV, B2B CTV, account-based CTV, SSAI fraud, thought leader ads, boost an employee's post, sponsor a creator's post, partnership ads, whitelisting, creator usage rights, PPC, Google Ads, LinkedIn Ads, social ads, programmatic, ad creative, attribution, media budget, paid campaigns, ROAS, CPA, ad spend, newsletter sponsorship, podcast sponsorship, community sponsorship, sponsor a newsletter, content syndication, pay-per-lead, cost per lead vendor, media kit, rate card, insertion order, direct buy, publisher partnership, make-good, G2 paid listing, Capterra ads, review site advertising, sponsorship ROI, budget pacing, we underspent our budget, are our campaigns competing with each other, audience overlap, self-competition, campaign cannibalization, suppression list, exclusion list, ad frequency across channels, how many ad accounts do we have, ads in AI Overviews, AI Mode ads, ChatGPT Ads, OpenAI Ads Manager, Copilot ads, conversational ads, should we advertise on ChatGPT, can we buy our way into the AI answer, our ads are showing in AI Overviews and we cannot report on it, context hints, OAI-AdsBot, our ad landing page fails review, robots.txt is blocking our ads, our paid leads are junk, Google Ads is optimizing for the wrong leads, offline conversion import, OCI, enhanced conversions for leads, send CRM stages back to Google Ads, upload SQLs to LinkedIn, LinkedIn Conversions API, LinkedIn CAPI, Meta conversion leads, CRM to ad platform, gclid, li_fat_id, msclkid, value-based bidding, optimize for pipeline not form fills, low match rate, conversion lag.

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Pre-publish (or retroactive) content-quality gate implementing Google's official self-assessment questions from the creating-helpful-content doc, plus 2024 spam-policy red flags. Verdict: PUBLISH / REVISE / RETHINK. Use when user says "helpful content", "people-first", "content self-assessment", "is my content helpful", or "content quality gate".

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Generate accurate Volcengine SDK examples by locating an API through API Explorer search, fetching its swagger, and calling api/common/explorer/make-code with user-provided Params. Use when the user asks how to write Volcengine SDK code, generate SDK samples, or call a Volcengine API in Python, Go, Java, PHP, cURL, Node.js. Supports Chinese and English API names such as "角色扮演", "AssumeRole", or "STS AssumeRole". Also use for explicit SDK configuration questions about retry, timeout, AK/SK, STS, AssumeRole, temporary credentials, proxy, connection pooling, SSL, debug mode, request signing, response parsing, and error handling. If the user only needs API parameters, enum values, required fields, error codes, response schemas, pagination, or API comparisons, hand off to volcengine-api. If they need CLI-based operations, hand off to volcengine-cli.

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Query and answer questions about Volcengine API specifications. Use when the user asks about API parameters, error codes, request methods, enum values, required fields, response structures, pagination, parameter dependencies, service capability lists, API availability, or API comparisons, even if they do not explicitly say "API". Typical intent includes checking what an action supports, which fields are required, what values a parameter accepts, why an API returns a specific error, how to pass nested or body parameters, how pagination works, what an API response contains, whether a batch operation exists, what services or versions expose an operation, or how two APIs differ. Use API Explorer data as the authoritative source and preserve constraints, examples, and caveats found in the spec. Answer in Chinese or English. When the user needs runnable SDK code, language-specific examples, or SDK configuration, hand off to volcengine-sdk-generator. When they need CLI operations, hand off to volcengine-cli.

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Identify underspecified areas in the current feature spec by asking up to 5 highly targeted clarification questions and encoding answers back into the spec.

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Electrical and electronic engineering reference — circuit analysis, component selection, power supply design, signal integrity, RF, thermal, EMC, and test & measurement. Use for design questions, calculations, component vetting, and first-principles analysis. Do not orchestrate a complete new board from requirements; use circuit-weaver for that end-to-end workflow.

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Answer questions about the user's Muse subscription, plan, usage, tokens, reset timing, or available plans and prices, or verify information that references the Muse subscription.

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Set up Muse's built-in Tailscale connector, join a tailnet or Headscale network, check status, and reach private machines through the TCP tunnel proxy. Read for Tailscale, VPN, MagicDNS, network egress, exit-node, or browser routing questions and supported limits.

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Read Instagram profiles, followers, posts, comments, likes, stories, feed, saved content, and account insights. Answer questions about posts, reels, and Instagram links. Manage interests and profile details, and publish stories, reels, posts, or carousels on request.

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Use for questions about a specific flight’s departure or arrival time, including “when’s my flight?” and confirmation of remembered times, plus flight status, delays, and cancellations. Verify the exact dated flight before answering; memory identifies the itinerary but does not verify its current schedule. Use FlightAware to monitor operational changes for an upcoming booked flight when the user directly asks for ongoing monitoring.

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Primary entry point for direct flight, hotel, restaurant, or event-ticket transactions and for bounded live availability checks delegated by Travel Planning. Always use before provider-specific skills or browser work when the user asks to find live availability or prices, compare bookable options, book, or continue an active booking. Do not use for trip planning itself, broad inspiration, opening hours, schedules, flight status, or other factual questions without transaction intent.

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Use for questions about Muse's general early access program, requests to join it, checking or withdrawing a join request, and admission updates.

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Use to connect HealthEx and ask questions about your medications, lab results, and other health records.

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Structure and prepare for a sales discovery call. Use when the user says "prep for discovery call", "discovery call questions", "how to structure my discovery call", "first call with a prospect", "what to ask on a discovery call", "sales call prep", "plan my discovery call", "initial call framework", or wants to prepare for or debrief a first sales conversation.

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Build a structured interview scorecard for a role. Use when the user says "create an interview scorecard", "build an interview guide", "what questions should I ask for this role", "help me evaluate candidates consistently", "design the interview process", or wants to assess candidates against defined criteria - even if they don't explicitly say "scorecard". Also use when a recruiter or hiring manager wants to prevent gut-feel hiring.

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Update a product spec from a meeting transcript — extract decisions, open questions, spec changes, and flowchart updates. Use this skill when: - A meeting discussed changes to a product spec and you need to update the local .md + wiki page - The user shares a meeting URL or transcript ID and says "update the spec" - The user says "what needs to change in the spec from this meeting" - After processing a meeting, when decisions affect a spec's content (not just action items) Trigger phrases: "update spec from meeting", "what changed in the spec", "meeting to spec", "sync meeting decisions to spec", "add meeting decisions to spec"

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Generate user research interview scripts using Mom Test principles. Use this skill when: - You are preparing for user interviews or pilot observation sessions - You need a question bank organized by behavior, context, pain points, and workflow - You want interview guides that avoid leading questions and hypotheticals - You need per-persona interview guides - You are preparing for field visits or pilot debriefs

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Build or refine the Ideal Customer Profile (ICP) and personas using the Jobs-to-be-Done framework (Clayton Christensen / Bob Moesta). Use when the user asks for ICP research, persona development, "who are our customers", buyer personas, audience research, "build our ICP", target customer definition, or wants to update persona docs. JTBD interview questions, three job dimensions (functional/emotional/social), and the Four Forces of Progress are wired into every persona. Writes to knowledge/icp/personas.md so all other skills get smarter. For the individual buyer persona rather than the segment, see customer-persona. For sourcing real customer language, see customer-research.

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Use when the user says "run customer discovery", "help me interview customers", "write customer interview questions", "validate my assumption", "talk to users", "synthesize customer interviews", "what are my customers saying", "user research for my startup", "mom test interview", "are we solving a real problem", or wants to extract real insight from conversations with potential or existing customers.

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Structure and run effective 1:1 meetings with direct reports using Camille Fournier's Manager's Path and Andy Grove's High Output Management frameworks. Use when a manager says "help me structure my 1:1s", "my 1:1s feel like status updates", "I don't know what to talk about in 1:1s", "my reports don't open up", "how do I make 1:1s useful", "what questions should I ask in 1:1s", or "I need a 1:1 template". Also trigger when someone mentions their 1:1s feel transactional, that they keep canceling them, or that they're not sure if their report is happy.

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Generate, score, and shortlist brand names through a guided interview. Use when the user says "name my brand", "help me name", "come up with a name", "naming ideas", "what should I call this", "brand name", "product name", "company name", "rename", "rebrand", or is stuck choosing between names. Self-contained and brand-agnostic: it does not read knowledge/, so it works for naming a brand-new venture, product, service, feature, or rebrand from scratch, before any brand context exists. Runs on Alexandra Watkins' SMILE and SCRATCH tests to generate and filter, Marty Neumeier's 7 criteria to score, and the Lexicon Branding method for sound symbolism and strategy. Asks the user questions before generating. For the positioning the name has to carry, see positioning-doc. For the message architecture built on top of it, see messaging-framework.

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Answer an explicitly vault-scoped question from an Obsidian wiki without changing it. Use when the user selects the vault as the evidence source: query the wiki, query quick, query deep, explain from the wiki, summarize the vault, find in wiki, search the wiki, or based on the wiki. Do not route ordinary general-knowledge questions here.

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Summarize and critically analyze academic papers supplied as PDFs, text, arXiv links, or journal URLs. Ground claims in the inspected version and source locations; support focused questions, deeper appraisal, and cross-paper comparison.

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