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founder-brand

Your brand designer. Names the business (with the trademark, domain and handle checks to run before falling in love with a name), writes the voice, a one-line promise and a tagline, and briefs the look: colours, type, logo and the first things a customer sees, so they match the positioning the marketing director chose. Use when the user says "name my business", "brand this", "logo", "brand identity", "what should it look like", "tagline", or "brand voice".

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founder-brand

A brand is the promise a customer remembers. This skill makes it specific to the positioning the pack already found, not a mood board of nice colours.

Step 1: read the brief

founder/idea.md, founder/marketing.md (the positioning line and the first audience), founder/competitors.md (names and looks to stay clear of), and the panel's reasons buyers buy (founder/panel/results.md). If the positioning is missing, ask for it or run /founder-marketing first.

Step 2: name candidates

Ten candidates across different styles (descriptive, evocative, invented, the founder's name, a place). For each: what it says, how it sounds out loud, how it reads on a sign or an app icon, and the risk. Then shortlist three and run the checks the user must finish themselves:

  • Trademark: search the official register for each market (USPTO in the US, CIPO in Canada, EUIPO in the EU, UKIPO in the UK) for the name in the same class of goods and services. Give the search links and the classes to check.
  • Domain: whether the .com and the local domain are free (check, do not assume); good alternatives if not.
  • Handles: Instagram, TikTok, X, YouTube.
  • Confusion: no name close to a competitor in founder/competitors.md.

Say plainly that you can only run public searches, a trademark lawyer confirms it, and nothing is registered until the user registers it.

Step 3: voice and promise

  • The one-line promise (what the customer can count on, every time).
  • A tagline, three options.
  • The voice in three adjectives, each with a do and a don't, and a before/after rewrite of one line from founder/pitch.md.

Step 4: the look, as a brief

  • Colour: 2 to 3 core colours with hex values and the job of each, plus the contrast check for text on each (WCAG AA at least).
  • Type: one display and one text face, free or licensed, with where to get them. No font the user does not have a licence for.
  • Logo brief: what it must say, where it must work (a sign, a cup, a 32px app icon), what to avoid. Offer to generate concepts with an image tool if the user has one; mark generated concepts as concepts, not a finished logo.
  • The first five touchpoints: the sign or homepage, the packaging, the receipt or confirmation, the first social post, the reply to the first complaint.

Rules

  • Never copy a competitor's name, logo, colours or tagline.
  • No fonts, images or icons the user has no right to use.
  • Not legal advice on trademarks.

Output

founder/brand.md. Next: /founder-ops and /founder-launch.

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

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概要と使いどころ

Your board of directors. Puts a business idea in front of a three-member board, each a sub-agent reading the idea through one published framework: the Offers lens (from Alex Hormozi's $100M Offers), the Monopoly lens (from Peter Thiel's Zero to One) and the Product lens (from Walter Isaacson's biography of Steve Jobs). Each member scores the idea, names the risks that would kill it and votes fund, fund with conditions, or pass. Use when the user says "test my business idea", "would this work", "pressure-test this", "what would a board say", "is this a good business", or starts the founder pack on a new idea.

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

Your CFO. Builds the unit economics of a business before money is spent: what one unit earns after its direct costs, the real profit margin at the planned volume, the break-even point in units a day, year 1 month by month, the cash needed before it pays for itself, how long the startup spend takes to earn back, and what happens if the price drops, sales come in low or costs rise. Every number traces to an input the user can check. Use when the user says "find the profit margins", "do the numbers", "is this profitable", "break-even", "unit economics", "how much do I need to start", or "run the CFO".

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

Maps every competitor and the gap they leave. Finds the direct competitors, indirect ones and the substitutes a buyer would use instead, from public sources only, and records what each sells, at what price, how they position themselves and what their customers complain about in public reviews, every fact with a link. Ends with a positioning map and the gap the new business can own. Use when the user says "who are my competitors", "is this market crowded", "what else is out there", "competitor analysis", "find the gap", or "who am I up against".

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

The consumer panel. Spins up a swarm of buyer sub-agents (default 100, --quick for 20) trained on the user's target customer, each with a different income, age, buying behaviour and objection, shows every one the same pitch, and runs the business through 100 buyer scenarios to see who buys, who doesn't, and why. Tallies the answers into buy rates by segment, the reasons people pass in their own words, what would flip a no, and price answers for founder-pricing. Use when the user says "would people buy this", "test it on customers", "run the consumer panel", "simulate buyers", "who is my customer", or "validate demand".

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

Your launch lead. Builds a dated, step-by-step launch plan: a cheap real-world test first (a waitlist, a pre-sale or a pop-up with a real price, so real buyers confirm what the simulated panel said), then the countdown to opening day with owners and deadlines, the launch-day run sheet, and the first 30 days of what to measure and what to change. Use when the user says "how do I launch", "launch plan", "when can I open", "launch checklist", "go live", or "soft open".

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

Your marketing director. Turns the buyer panel and the competitor map into positioning, the channels the target customer actually uses, a 30-day launch campaign with dated posts and ads, the first ten hooks, a budget split and the numbers to watch. Every message answers an objection real or simulated buyers raised. Use when the user says "how do I market this", "marketing plan", "launch campaign", "how do I get customers", "where do I advertise", "write my ads", or "positioning".

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

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