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founder-marketing

Your marketing director. Turns the buyer panel and the competitor map into positioning, the channels the target customer actually uses, a 30-day launch campaign with dated posts and ads, the first ten hooks, a budget split and the numbers to watch. Every message answers an objection real or simulated buyers raised. Use when the user says "how do I market this", "marketing plan", "launch campaign", "how do I get customers", "where do I advertise", "write my ads", or "positioning".

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founder-marketing

A business no one hears about does not exist. This skill plans how the first customers hear about it, using what the rest of the pack already learned instead of a generic playbook.

Step 1: read the evidence

  • founder/panel/results.md: who buys, who doesn't, and why. The segments with the highest buy rate are the first audience. The top objections are what the marketing must answer.
  • founder/competitors.md: how competitors position themselves (so you do not sound like them) and the gap.
  • founder/offer.md and founder/pricing.md: what is being sold, at what price.
  • founder/numbers.json: what a customer is worth, which caps what you can spend to win one.

If none of these exist, say what is missing and offer to run /founder-consumer --quick first. Do not invent an audience.

Step 2: positioning

One line, then the reasons:

For <the segment that buys most>, who <their problem in their words>,
<business> is the <category> that <the gap>, unlike <the nearest alternative>.

Give three versions, recommend one, and say which panel evidence supports it.

Step 3: channels

List where the first audience actually spends attention, specific to the business type and place: foot traffic and window signage, Google Maps, Instagram and TikTok, local creators, neighbourhood groups, partnerships with nearby businesses, email, paid search, paid social. For each: why it fits this buyer, rough cost, and how you will know it worked. Pick two or three to start; say what you are not doing and why.

Step 4: the 30-day campaign

founder/marketing.md gets a dated calendar from launch minus 14 days to launch plus 16: what goes out each day, on which channel, with the message. Include:

  • Ten hooks, each answering one panel objection or using one buyer reason, written for the format (a 3-second opening line for video, a headline for an ad, a sign in the window).
  • The launch-week offer from founder/pricing.md and when it ends.
  • What to post when there is nothing new to say (behind the scenes, the making of).

Step 5: budget and numbers

  • The budget split across the chosen channels.
  • The most you can pay to win a customer: from the CFO's contribution per unit and the panel's purchases per buyer, show the sum.
  • The three numbers to watch weekly and the level that means "change something".

Rules

  • No fake reviews, follower counts, testimonials, before/afters or "as seen on".
  • Panel quotes are research; never use them as customer quotes in ads.
  • Disclose paid partnerships. Follow the advertising rules for claims in the user's market (health and earnings claims especially). Not legal advice.

Output

founder/marketing.md. Next: /founder-brand, then /founder-launch.

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

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概要と使いどころ

Your board of directors. Puts a business idea in front of a three-member board, each a sub-agent reading the idea through one published framework: the Offers lens (from Alex Hormozi's $100M Offers), the Monopoly lens (from Peter Thiel's Zero to One) and the Product lens (from Walter Isaacson's biography of Steve Jobs). Each member scores the idea, names the risks that would kill it and votes fund, fund with conditions, or pass. Use when the user says "test my business idea", "would this work", "pressure-test this", "what would a board say", "is this a good business", or starts the founder pack on a new idea.

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

Your brand designer. Names the business (with the trademark, domain and handle checks to run before falling in love with a name), writes the voice, a one-line promise and a tagline, and briefs the look: colours, type, logo and the first things a customer sees, so they match the positioning the marketing director chose. Use when the user says "name my business", "brand this", "logo", "brand identity", "what should it look like", "tagline", or "brand voice".

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

Your CFO. Builds the unit economics of a business before money is spent: what one unit earns after its direct costs, the real profit margin at the planned volume, the break-even point in units a day, year 1 month by month, the cash needed before it pays for itself, how long the startup spend takes to earn back, and what happens if the price drops, sales come in low or costs rise. Every number traces to an input the user can check. Use when the user says "find the profit margins", "do the numbers", "is this profitable", "break-even", "unit economics", "how much do I need to start", or "run the CFO".

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

Maps every competitor and the gap they leave. Finds the direct competitors, indirect ones and the substitutes a buyer would use instead, from public sources only, and records what each sells, at what price, how they position themselves and what their customers complain about in public reviews, every fact with a link. Ends with a positioning map and the gap the new business can own. Use when the user says "who are my competitors", "is this market crowded", "what else is out there", "competitor analysis", "find the gap", or "who am I up against".

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

The consumer panel. Spins up a swarm of buyer sub-agents (default 100, --quick for 20) trained on the user's target customer, each with a different income, age, buying behaviour and objection, shows every one the same pitch, and runs the business through 100 buyer scenarios to see who buys, who doesn't, and why. Tallies the answers into buy rates by segment, the reasons people pass in their own words, what would flip a no, and price answers for founder-pricing. Use when the user says "would people buy this", "test it on customers", "run the consumer panel", "simulate buyers", "who is my customer", or "validate demand".

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

Your launch lead. Builds a dated, step-by-step launch plan: a cheap real-world test first (a waitlist, a pre-sale or a pop-up with a real price, so real buyers confirm what the simulated panel said), then the countdown to opening day with owners and deadlines, the launch-day run sheet, and the first 30 days of what to measure and what to change. Use when the user says "how do I launch", "launch plan", "when can I open", "launch checklist", "go live", or "soft open".

日本語の概要は準備中です。原文の説明を表示しています。

Jakeschincariol/founder-skill4062026年10月7日 更新

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