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01-lich-noi-dung

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

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Lich Noi Dung


Thu thap thong tin

Hoi user toi da 4 cau truoc khi bat dau:

  1. San pham / dich vu gi? Nganh hang, USP chinh, muc gia.
  2. Dang co kenh nao? Liet ke kenh (TikTok, FB, IG, Zalo, Email, Blog), so follower/subscriber hien tai.
  3. Muc tieu thang nay la gi? Tang follower / tang mess / tang don / ra mat san pham / chien dich Tet?
  4. Nguon luc content? May nguoi lam content? Co quay video duoc khong? Co san UGC/testimonial khong?

Content strategy truoc khi len lich

Lich chi la be noi — truoc khi xep ngay nao dang gi, phai co strategy tra loi "brand nay noi ve dieu gi, tu goc nhin nao". Strategy tot = writer biet viet gi ke ca khi khong co brief.

Cau truc Pillar → Angle → Topic

Target audience → Insight (09) → Key message
  → Pillar 1 / Pillar 2 / Pillar 3
    → Angle 1.1 / 1.2 / 1.3 (goc nhin cu the trong pillar)
      → Topic (bai viet / video cu the)
  • Pillar = chu de lon ma brand co tham quyen noi — moi brand can 3-5 pillar, khong chong cheo.
  • Angle = goc nhin / cach tiep can cu the trong moi pillar.
  • Topic = bai cu the sinh ra tu angle (dung Content Matrix ben duoi de tao hang loat).

Moi pillar khai bao du 4 muc: dinh nghia (brand noi ve dieu nay vi...), 3 angle chinh, format phu hop, tang pheu chu yeu.

Cong thuc chon truc noi dung: Truc noi dung = Muc tieu truyen thong x Van de khach hang x The manh thuong hieu. Thieu 1 trong 3 ve la truc bi lech (chi co the manh = tu khen; chi co van de khach = khong khac biet).

Ti le pillar theo objective

Objective ky nayPillar thu hutPillar chuyen monPillar chuyen doi
Awareness50%30%20%
Leads30%40%30%
Convert20%30%50%

Hook bank — chuan bi truoc khi vao ky

Truoc moi ky, viet san 20 hook theo 5 nhom (moi nhom 4 hook), viet that theo brand — khong de placeholder:

NhomHuong
Pain hookBat dau bang noi dau cua khach
Curiosity hookCau hoi / statement gay to mo
Social proof hookSo lieu / testimonial an tuong
Education hookKien thuc it nguoi biet
Contrarian hookNoi nguoc dieu thuong thay

Cong thuc hook chi tiet: references/hook-formulas-vn.md. Tone hook doi chieu 35-brand-voice.


Quy trinh 5 giai doan cua content system

Lich noi dung nam o giai doan 2 cua he thong content hoan chinh. Kiem tra giai doan truoc da xong chua roi hay len lich:

Giai doanViec can lamSkillTieu chuan / Thoi gian
1. Nen tang (lam 1 lan, review moi quy)Brand voice, insight khach hang, nghien cuu doi thu, content strategy35-brand-voice, 09-insight-khach-hang, 08-nghien-cuu-doi-thuBrand voice lam truoc tien; strategy review sau 4 tuan dau
2. Lap ke hoachLich chi tiet tung ngay + brief tung baiSkill nay + 36-content-briefLich: 2-4 gio; brief: 30-60 phut/bai; 1 brief = 1 bai = 1 angle = 1 CTA
3. San xuatCaption, script, email, ads copy, seeding, UGC37-caption-social, 04-script-video, 14-email-marketing, 05-copy-quang-cao, 38-seeding-plan, 06-brief-ugc-egcDoc to len truoc khi chot; doi chieu brand voice moi bai
4. Brief visualBrief anh / carousel / video cho designer, editor42-brief-hinh-anh, 43-brief-carousel, 44-brief-video-editorChi brief visual khi copy DA duyet; gui kem reference
5. Do luongAudit winner/loser, bao cao, plan ky sau tu data39-content-audit, 07-bao-cao-marketing, 40-next-content-planAudit it nhat 1 lan/thang (keo data ngay 28-30); plan moi luon tu data cu

Nguyen tac xay lich noi dung

1. Quy tac phan bo pheu (Funnel Distribution)

Tang pheuTi leMuc dichLoai noi dung
TOFU (Nhan biet)40%Thu hut nguoi moiTrend, tips, POV, behind scenes, cham noi dau
MOFU (Can nhac)35%Xay trust, thuyet phucCase study, review, so sanh, quy trinh, FAQ
BOFU (Chuyen doi)15%Chot donOffer, deal, countdown, retarget, livestream
Retention10%Giu khach cuVIP content, referral, community, re-engage

Tham khao chi tiet goc do noi dung tai references/content-angles.md.

2. Content Pillar Balance

Moi thuong hieu can 3–5 pillar. Kiem tra balance moi tuan.

PillarTi le khuyen nghiKiem tra tuan nay
Giao duc (Education)30–35%[so bai] / [tong bai] = [%]
Cam hung (Inspiration)20–25%[so bai] / [tong bai] = [%]
Giai tri (Entertainment)20–25%[so bai] / [tong bai] = [%]
Ban hang (Selling)10–15%[so bai] / [tong bai] = [%]
Cong dong (Community)5–10%[so bai] / [tong bai] = [%]

Quy tac: Neu 1 pillar lech qua 10% so voi khuyen nghi → dieu chinh tuan sau.

3. Source Type Mix

Loai noi dungTi leMo ta
FGC (Founder Generated)25–30%Founder/chuyen gia tu lam — trust cao nhat
Brand Content30–35%Noi dung thuong hieu chinh thuc
UGC (User Generated)20–25%Khach hang tu tao — social proof
EGC (Employee Generated)10–15%Nhan vien chia se — authentic

Content Matrix — Y tuong noi dung tu dong

Ma tran noi dung chuan hoa cho thi truong VN.

Ghep content pillar cua brand voi 8 dinh dang de tao 24–40 y tuong cung luc.

8 dinh dang content

#Dinh dangMo taVi du
1Huong danDay 1 ky nang cu the, buoc-buoc"3 buoc setup Pixel Meta dung chuan"
2Truyen cam hungCau chuyen thanh cong, vuot kho"Tu 0 follower den 50K trong 6 thang — chuyen that"
3Phan tichGiai thich tai sao, co che hoat dong"Tai sao ads ban dat ma khong co don? Root cause analysis"
4Nguoc doiThach thuc niem tin pho bien"Chay ads nhieu hon KHONG phai la cach tang don"
5Quan satXu huong an, dieu it ai de y"Dieu dang xay ra tren TikTok Shop ma it ai biet"
6So sanh X vs Y2 cong cu/cach tiep can/chien luoc"Meta Ads vs TikTok Ads: nganh nao chon gi?"
7Hien tai vs Tuong laiDu bao, xu huong sap den"Marketing 2025 vs 2026: 5 thay doi lon"
8Danh sachTips, sai lam, bai hoc, cong cu"7 sai lam chay ads pho bien nhat cua SME Viet"

Cach dung

  1. Lay 3–5 content pillar cua brand (tu product-marketing-context hoac hoi user)
  2. Tao bang: pillar (hang) x 8 dinh dang (cot) = 24–40 y tuong
  3. Moi o ghi tieu de cu the — khong ghi chung chung ("Marketing" ❌, "3 cach giam CPMess duoi 25K" ✅)
  4. Chon 15 y tuong tot nhat → dien vao lich noi dung tuan

Template content matrix

| Pillar \ Dinh dang | Huong dan | Truyen cam hung | Phan tich | Nguoc doi | Quan sat | X vs Y | Hien tai vs TL | Danh sach |
|---------------------|----------|-----------------|-----------|-----------|---------|--------|----------------|-----------|
| [Pillar 1] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 2] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 3] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 4] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |

Tip: Chay content matrix 1 lan/thang → co san 32+ y tuong. Khong bao gio het chu de.


Content Repurposing Matrix

Quy tac 1:7 — moi noi dung goc tao ra it nhat 7 phien ban:

Bang repurposing

STTNoi dung gocPhien banKenh muc tieuThoi luong / Do daiThoi gian san xuat
1Video dai 3–5 phutNguyen banYouTube3–5 phut2–4h
2Clip ngan #1 (hook)TikTok15–30s15 phut
3Clip ngan #2 (tip chinh)Reels15–30s15 phut
4Clip ngan #3 (ket qua)TikTok15–30s15 phut
5Carousel 5–7 slideFacebook, Instagram5–7 anh30 phut
6Bai blog SEOWebsite800–1500 tu1–2h
7Email newsletterEmail list300–500 tu30 phut
83 quote cardStory, Threads1 anh/card15 phut
9Audio snippetZalo OA voice note1–2 phut10 phut

Quy trinh repurpose

Ngay 1: Quay/viet noi dung goc
Ngay 1: Cat clip ngan (3 clip, 45 phut)
Ngay 2: Lam carousel + quote card (45 phut)
Ngay 2: Viet blog tu noi dung goc (1–2h)
Ngay 3: Gui email newsletter (30 phut)
Ngay 3–7: Dang rai cac phien ban theo lich

Thoi gian dang toi uu — Vietnam

Gio vang theo kenh (UTC+7)

KenhThu 2–6Thu 7Chu NhatGhi chu
TikTok6:30–8:00, 11:30–13:00, 19:00–21:309:00–11:00, 19:00–22:0010:00–12:00, 19:00–22:00Peak: 20:00–21:00
Facebook7:00–8:30, 11:00–13:00, 19:00–21:008:00–10:00, 19:00–21:009:00–11:00, 19:00–21:00Peak: 12:00, 20:00
Instagram7:00–9:00, 12:00–14:00, 18:00–20:009:00–11:00, 18:00–20:0010:00–12:00Peak: 12:00–13:00
Zalo OA8:00–9:00, 17:00–18:309:00–10:00Khong guiGioi han 2–3 broadcast/tuan
Email8:00–9:30, 14:00–15:00Khong guiKhong guiThu 3 + Thu 5 tot nhat
YouTube17:00–20:0014:00–17:0014:00–17:00Video dai — cuoi tuan tot hon
Blog/SEOBat kyBat kyBat kyDang 2–4 bai/tuan, Google index 1–3 ngay

Mua cao diem Vietnam

Thoi diemGhi chuDieu chinh
Tet Nguyen Dan (T1–T2)CPM tang 30–50%, engagement tangTang content tru Tet, len lich truoc 2 tuan
8/3 + 20/10Nganh Beauty, F&B tang manhChay chien dich truoc 1 tuan
Black Friday (T11)E-commerce, coursesCPM tang 20–30%
Back to school (T8–T9)Education, edtechContent giao duc tang
He (T6–T8)F&B, du lich, giai triTang content giai tri, lifestyle

AI Content Scoring

Cham diem moi content truoc khi dang (thang diem 10):

Tieu chiTrong soDiem (1–10)Diem x Trong so
Hook (3s dau co giu chan khong?)25%[diem]
Relevance (dung insight khach hang?)20%[diem]
Value (khach nhan duoc gi?)20%[diem]
CTA (ro rang, de hanh dong?)15%[diem]
Visual (chat luong hinh/video?)10%[diem]
Brand consistency (dung tone, mau sac?)10%[diem]
Tong100%[tong]/10

Nguong dang:

  • 8–10: Dang ngay, co the boost paid
  • 6–7.9: Dang duoc, can chinh sua nhe
  • 4–5.9: Can viet lai hook hoac CTA
  • <4: Khong dang, lam lai

Template lich noi dung tuan

Tuan [so] — [ngay bat dau] den [ngay ket thuc]

NgayThuKenhGio dangDinh dangTang pheuPillarChu deHook / HeadlineCTASource typeNguoi THTrang thai
[ngay]T2TikTok20:00Video 30sTOFUGiao duc[chu de][hook 3s][CTA]FGC[ten]Draft / Done / Posted
[ngay]T2Facebook12:00CarouselMOFUCam hung[chu de][headline][CTA]Brand[ten]
[ngay]T3TikTok12:00Video 15sTOFUGiai tri[chu de][hook][CTA]EGC[ten]
[ngay]T3Email08:30NewsletterMOFUGiao duc[chu de][subject line][CTA]Brand[ten]
[ngay]T4TikTok20:00Video 30sMOFUCam hung[chu de][hook][CTA]UGC[ten]
[ngay]T4Facebook20:00Video 60sBOFUBan hang[chu de][headline][CTA]Brand[ten]
[ngay]T5TikTok12:00Video 15sTOFUGiao duc[chu de][hook][CTA]FGC[ten]
[ngay]T5Email08:30OfferBOFUBan hang[chu de][subject line][CTA]Brand[ten]
[ngay]T5Zalo OA17:00BroadcastRetentionCong dong[chu de][tieu de][CTA]Brand[ten]
[ngay]T6TikTok20:00Video 30sTOFUGiai tri[chu de][hook][CTA]EGC[ten]
[ngay]T6Facebook12:00Bai vietMOFUGiao duc[chu de][headline][CTA]Brand[ten]
[ngay]T7TikTok20:00Video 30sMOFUCam hung[chu de][hook][CTA]UGC[ten]
[ngay]T7Instagram18:00ReelsTOFUGiai tri[chu de][hook][CTA]FGC[ten]
[ngay]CNTikTok20:00Video 15sTOFUGiao duc[chu de][hook][CTA]FGC[ten]
[ngay]CNBlog--Bai vietMOFUGiao duc[chu de][tieu de SEO][CTA]Brand[ten]

Kiem tra balance tuan

Hang mucKe hoachThuc teDung ti le?
Pheu: TOFU40% (6 bai)[so]Co / Khong
Pheu: MOFU35% (5 bai)[so]
Pheu: BOFU15% (2 bai)[so]
Pheu: Retention10% (2 bai)[so]
Pillar: Giao duc30–35%[so]
Pillar: Cam hung20–25%[so]
Pillar: Giai tri20–25%[so]
Pillar: Ban hang10–15%[so]
Pillar: Cong dong5–10%[so]
Source: FGC25–30%[so]
Source: Brand30–35%[so]
Source: UGC20–25%[so]
Source: EGC10–15%[so]

Tan suat dang khuyen nghi theo kenh

KenhToi thieuKhuyen nghiToi uuGhi chu
TikTok3 video/tuan5–7 video/tuan1–2 video/ngayNhieu hon = nhieu data test
Facebook3 post/tuan4–5 post/tuan1 post/ngayMix video + carousel + text
Instagram3 post/tuan4–5 post/tuan1 post/ngayReels uu tien
Zalo OA1 broadcast/tuan2–3 broadcast/tuan3 broadcast/tuanQua 3 → unfollow tang
Email1 email/tuan2 email/tuan2 email/tuanQua nhieu → spam
YouTube1 video/tuan1–2 video/tuan2 video/tuanChat luong > so luong
Blog/SEO1 bai/tuan2–4 bai/tuan1 bai/ngaySEO can thoi gian

Cross-reference

Khi canGoi skill
Script cho video TikTok trong lich04-script-video
Copy cho bai dang Facebook05-copy-quang-cao
Brief cho UGC/EGC trong lich06-brief-ugc-egc
Insight de chon chu de09-insight-khach-hang
Ke hoach tong the (lich nam trong do)00-ke-hoach-mkt

Checklist chat luong

Truoc khi giao lich noi dung, kiem tra:

  • Du 15 bai/tuan tro len (hoac dung tan suat user yeu cau)
  • Ti le pheu cong dung: TOFU 40% + MOFU 35% + BOFU 15% + Retention 10%
  • Content pillar balance — khong lech qua 10%
  • Source type mix — co du FGC, Brand, UGC, EGC
  • Moi bai co hook/headline cu the — khong de trong
  • Moi bai co CTA ro rang
  • Gio dang theo gio vang Vietnam (UTC+7)
  • Khong dang 2 bai cung kenh cung gio
  • Content repurposing — moi noi dung goc co it nhat 3 phien ban
  • Zalo OA khong qua 3 broadcast/tuan
  • Email khong qua 2 email/tuan (tru chuoi welcome)
  • Co cot nguoi thuc hien va trang thai
  • AI Content Score >= 6 cho moi bai

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi so lieu marketing dang xau va can biet TAI SAO — chan doan theo 5 lop tu tracking, delivery, creative, landing den chat luong audience, roi ra action plan 48h. Kich hoat khi user nhac 'so dang xau', 'CPMess cao qua', 'ROAS thap', 'chan doan root cause', 'tai sao khong ra don', 'ads dot tien'. Khong dung cho — audit CAU HINH tai khoan ads va cham Health Score thi dung skill 21-audit-ads-performance; viet bao cao cho nguoi khac doc thi dung skill 07-bao-cao-marketing; chan doan rieng mot trang thi dung skill 68-cro-audit-trang.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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