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Dung khi thuong hieu DANG bi tan cong hoac campaign gay phan ung xau — phan loai 5 cap L1 den L5, quy trinh 4 gio dau, template phan hoi tung tinh huong, ai duoc phat ngon, danh sach TUYET DOI khong lam va post-mortem sau khung hoang. Kich hoat khi user nhac 'khung hoang truyen thong', 'crisis', 'bi bao xau', 'review 1 sao lan rong', 'content gay phan ung', 'khach to tren mang', 'dang bi tay chay', 'phai xin loi the nao'. Khong dung cho — theo doi va canh bao som khi chua co su co thi dung skill 15-social-listening; campaign kem ve so lieu chu khong phai su co thi dung skill 03-danh-gia-hieu-suat; tong ket bai hoc sau khi da yen thi dung skill 63-campaign-retrospective.

日本語の概要は準備中です。原文の説明を表示しています。

Use when a PERSONAL brand needs its OWN community — Skool, Mighty Networks, Discord, Circle, or Slack: a three-layer public, member, and inner-circle blueprint, seven-day onboarding, engagement rituals, a moderation playbook, and activation metrics. Trigger on 'build a community', 'Skool community', 'Mighty Networks setup', 'Discord for my audience', 'paid community', 'my group is dead and nobody posts'. Also use when the user has members and no reason for them to come back. Not for — posting inside communities you do NOT own, see `38-community-seeding-global`; pricing and packaging the membership, see `27-personal-brand-monetize-global`; referral loops, see `18-referral-program-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi ket thuc mot ky va can lap plan quang cao ky sau tu data that — giu winner, thay loser, gia thuyet test moi, va ngan sach theo 3 kich ban. Kich hoat khi user nhac 'next ads plan', 'plan ads thang sau', 'ky toi chay gi', 'dua vao ket qua lap ke hoach ads', 'ads thang toi'. Khong dung cho — lap media plan lan dau khi chua co data thi dung skill 54-media-plan; chan doan tai sao ky vua roi kem thi dung skill 21-audit-ads-performance.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi can danh gia CON NGUOI trong team marketing dua tren du lieu — KPI scorecard theo tung vai tro writer, designer, media buyer; diem manh co vi du that; diem can cai thien; development plan 30-90 ngay; rubric cham 1-5. Kich hoat khi user nhac 'danh gia nhan vien', 'performance review', 'review nhan su', '1:1 review thang', 'nguoi nay lam duoc khong', 'co nen tang luong khong', 'feedback cho team member'. Khong dung cho — tong ket mot campaign thay vi con nguoi thi dung skill 63-campaign-retrospective; duyet chat luong mot output cu the thi dung skill 62-marketing-review; giao viec va dat deadline thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi bat dau lam viec voi mot san pham hoac khach hang moi — skill nay tao FILE CONTEXT ma hon 60 skill khac se doc, gom san pham, khach hang, dinh vi, proof, objection, brand voice va KPI. Chay mot lan, dung lai mai ve sau. Kich hoat khi user nhac 'tao context', 'setup product marketing context', 'bat dau du an moi', 'AI chua hieu san pham cua toi', 'khai bao thong tin san pham'. Khong dung cho — context cho thuong hieu CA NHAN thi dung skill 22-personal-brand-context; nghien cuu insight sau thi dung skill 09-insight-khach-hang.

日本語の概要は準備中です。原文の説明を表示しています。

Use when a PERSONAL brand needs long-form WRITTEN content that builds authority rather than sells — LinkedIn posts, X threads, Substack and Medium essays, using PAS-Insight for founders, Story-Lesson-CTA for coaches, and Hook-List-Reveal for creators, with six hook formulas and a 1-to-5 repurpose. Trigger on 'LinkedIn post', 'thought leadership', 'write a Twitter thread', 'newsletter essay', 'Substack post', 'I want to be known for this topic'. Also use when the user has an opinion and wants it turned into a post. Not for — company brand captions, see `37-social-caption-global`; paid ad copy, see `05-ad-copy-global`; short video scripts, see `04-script-video-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi can dung cau truc tai khoan quang cao truoc khi bat campaign — phan tang campaign/adset/ad, naming convention de doc data ve sau, CBO hay ABO, va so luong adset hop ly. Kich hoat khi user nhac 'cau truc campaign', 'naming convention ads', 'chia adset the nao', 'CBO hay ABO', 'setup tai khoan ads', 'to chuc campaign'. Khong dung cho — ra soat tai khoan dang chay thi dung skill 21-audit-ads-performance; phan bo ngan sach theo kenh thi dung skill 54-media-plan.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi da co winner va muon tang quy mo ma khong lam hong — 7 dieu kien du de scale, tang doc +20-30% moi lan, mo rong ngang bang tep va kenh moi, va rui ro reset learning phase. Kich hoat khi user nhac 'scale ads', 'tang budget', 'nhan doi ngan sach', 'ads dang tot muon day manh', 'horizontal scaling', 'tang chi tieu'. Quy tac cung: khong tang budget khi CPL dang xau. Khong dung cho — CPL dang xau thi chay skill 21-audit-ads-performance truoc; nhan tep warm thi dung skill 56-retargeting-plan.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu chi roll-back. Kich hoat khi user nhac 'launch playbook', 'quy trinh launch', 'checklist launch', 'war room', 'sap launch ma so sot', 'ai lam gi trong ngay launch', 'SOP ra mat', 'lan truoc launch bi loan'. Khong dung cho — chon phan khuc va thong diep de ra thi truong thi dung skill 59-go-to-market; tong ket bai hoc sau khi launch xong thi dung skill 63-campaign-retrospective; su co truyen thong bung phat thi dung skill 66-crisis-playbook.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi can GIAO VIEC cho tung nguoi trong team marketing hoac chuan bi hop — task cu the, deadline theo gio, definition of done, rang buoc, diem check-in, kem template agenda va bien ban hop lien phong ban co action item. Kich hoat khi user nhac 'giao task cho team', 'brief cho nhan vien', 'phan cong cong viec', 'brief 1:1', 'definition of done', 'template hop', 'agenda hop marketing', 'giao viec xong lam sai y'. Khong dung cho — brief tong the ca chien dich thi dung skill 02-brief-chien-dich; duyet output nguoi ta nop len thi dung skill 62-marketing-review; danh gia hieu suat dinh ky thi dung skill 65-team-performance-review; giao viec ra ben ngoai thi dung skill 67-agency-vendor-brief.

日本語の概要は準備中です。原文の説明を表示しています。

Chan doan be mat chuyen doi DANG CHAY nhung khong ra don — phan loai 3 truc (loai trang, muc tieu chuyen doi, nguon traffic), chan doan 7 chieu theo dung thu tu tac dong, output 4 nhom sua trong do co ban thay the cho copy, kem che do hoi quy khi sua xong lai kem hon truoc. Kich hoat khi user nhac 'trang khong ra don', 'toi uu chuyen doi', 'CRO', 'landing page khong convert', 'tang ti le chuyen doi', 'sua xong lai kem hon', 'khach vao nhieu ma khong inbox'. Khong dung cho — xay trang moi tu dau thi dung skill 12-brief-landing-page; nghi ngo ads chu khong phai trang thi dung skill 21-audit-ads-performance; muon kiem chung gia thuyet bang so thi dung skill 19-ab-test-setup.

日本語の概要は準備中です。原文の説明を表示しています。

Bo tai lieu ban hang cong voi ky luat giu pipeline cho SME VN, gop mot skill vi cung mot nguoi lam ca hai viec — the persona nguoi mua (co ca nguoi can duong), one-pager, outline bo slide tu van, thu vien xu ly phan doi kieu VN viet o hai dang (bang tra nhanh khi dang goi va ban day du de dao tao), kich ban demo co moc thoi gian, bao gia, giai doan pipeline co tieu chi RA cong nguoi chiu trach nhiem cong SLA, quy tac toc do phan hoi inbox Zalo, va phuong an khong co CRM bang Google Sheet cong nhan Zalo. Kich hoat khi user nhac 'tai lieu ban hang', 'sales deck', 'xu ly phan doi', 'kich ban tu van', 'pipeline ban hang', 'quan ly khach tiem nang', 'bao gia cho khach', 'khach noi de suy nghi them'. Khong dung cho — tim va tao lead moi thi dung skill 33-b2b-lead-gen; thiet ke goi ban va muc gia thi dung skill 31-offer-design va skill 17-pricing-strategy.

日本語の概要は準備中です。原文の説明を表示しています。

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi campaign DANG CHAY va can asset moi ngay trong hom nay — creative chay chai, CTR tut, muon test angle moi: brief 1 trang rut gon, nhan ban tu creative dang thang, chi ghi phan thay doi, kich thuoc can, deadline cung va SLA duyet 30 phut. Kich hoat khi user nhac 'brief nhanh', 'can asset gap', 'creative fatigue', 'quick brief', 'can anh trong ngay', 'thay creative ngay', 'ads tut roi can bai moi'. Khong dung cho — brief day du cho asset moi hoan toan thi dung skill 42-brief-hinh-anh; liet ke asset ca campaign tu dau thi dung skill 41-campaign-asset-list; chi doi kich thuoc tu master co san thi dung skill 50-asset-resize.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi can FILE HTML email chay duoc tren moi email client — cau truc table, CSS inline, be ngang 600px, dark mode, spec rieng cho Gmail, Outlook, Apple Mail va checklist test truoc khi gui. Mau va font lay tu brand guideline. Kich hoat khi user nhac 'email HTML', 'code email', 'template email', 'email responsive', 'email vo bo cuc tren Outlook', 'anh trong email khong hien', 'paste vao Brevo bi vo'. Khong dung cho — noi dung va chuoi gui email thi dung skill 14-email-marketing; trang web dat sau nut CTA thi dung skill 12-brief-landing-page; quy dinh mau va font thuong hieu thi dung skill 46-brand-guideline.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi phai setup do luong TRUOC khi tieu bat ky dong nao — pixel va CAPI, GA4, UTM convention, event mapping, offline conversion, dong y du lieu, va checklist verify xanh. Kich hoat khi user nhac 'setup tracking', 'cai pixel', 'UTM', 'CAPI', 'do luong chuyen doi', 'so lieu khong khop'. Quy tac cung: khong chay ads khi tracking chua xanh. Khong dung cho — doc data da co ra insight thi dung skill 13-phan-tich-du-lieu; ra soat cau hinh ads thi dung skill 21-audit-ads-performance.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up. Kich hoat khi user nhac 'media plan', 'plan ads thang toi', 'phan bo ngan sach quang cao', 'chay bao nhieu tien', 'chia budget cho kenh nao', 'ke hoach chay ads'. Khong dung cho — phan bo ngan sach marketing tong the ngoai ads thi dung skill 61-budget-planning; tinh CPL toi da thi dung skill 10-tinh-kpi-nguoc.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi can tra loi duoc tai sao khach chon MINH chu khong chon nguoi khac — positioning statement theo Promise + Proof + Path, ma tran khac biet so voi doi thu, category entry points, thap thong diep 3 tang va huong tagline. Kich hoat khi user nhac 'dinh vi thuong hieu', 'positioning', 'USP', 'khac biet voi doi thu', 'tai sao khach chon minh', 'tai dinh vi', 'noi gi de khach nho', 'san pham giong het thi truong'. Khong dung cho — soi doi thu dang lam gi thi dung skill 08-nghien-cuu-doi-thu; giong noi va tu vung khi viet thi dung skill 35-brand-voice; viet cau slogan / headline poster hai lop thi dung skill 74-copy-hai-lop; dong goi goi ban thi dung skill 31-offer-design; ke hoach ra mat san pham thi dung skill 59-go-to-market.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi sap ra mat san pham, dich vu hoac khoa hoc MOI va can duong di ra thi truong — chon phan khuc beachhead, thong diep launch, kenh theo tung giai doan pre-launch, launch, post-launch, milestone va tieu chi go/no-go. Kich hoat khi user nhac 'go-to-market', 'GTM', 'ke hoach ra mat san pham', 'launch plan', 'tung san pham moi', 'san pham sap ra ma chua biet ban cho ai', 'ra mat khoa hoc moi', 'vao thi truong moi'. Khong dung cho — checklist va war-room dieu phoi ngay launch thi dung skill 60-launch-playbook; ke hoach marketing dinh ky ca ky thi dung skill 00-ke-hoach-mkt; chot dinh vi truoc do thi dung skill 58-positioning.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip review. Kich hoat khi user nhac 'phan bo ngan sach', 'budget marketing', 'chi bao nhieu cho ads', 'ngan sach quy toi', 'budget allocation', 'nguong cat lo', 'tien it nen do vao dau', 'tieu het budget ma khong biet di dau'. Khong dung cho — tinh nguoc ngan sach can tu muc tieu doanh thu thi dung skill 10-tinh-kpi-nguoc; chia ngan sach chi tiet mot ky ads theo funnel thi dung skill 54-media-plan; ke hoach marketing tong the thi dung skill 00-ke-hoach-mkt.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi leader phai DUYET output CHU cua team truoc khi trien khai — content brief co dung insight va dung pillar khong, CTA co ro khong; ads copy va creative co proof cho claim khong, dung tone khong, hook co nam trong 125 ky tu dau khong; verdict Approve / Revise / Redo kem feedback cu the. Kich hoat khi user nhac 'duyet brief', 'review ads copy', 'duyet content', 'check truoc khi chay', 'bai nay dang duoc chua', 'em viet the nay sep xem giup', 'duyet output team'. Khong dung cho — cham diem THIET KE va hinh anh thi dung skill 47-design-review; danh gia nang luc nguoi lam thi dung skill 65-team-performance-review; can nhieu goc nhin phan bien cho mot huong chien luoc thi dung skill 72-hoi-dong-marketing.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi thue NGUOI NGOAI lam — agency, freelancer, production house, vendor: scope of work, spec deliverable, so vong sua, quy trinh duyet, moc thanh toan, dieu khoan IP va bao mat, bang danh gia vendor sau du an. Kich hoat khi user nhac 'brief agency', 'thue freelancer', 'quan ly vendor', 'scope of work', 'agency lam khong dung y', 'thue ngoai quay TVC', 'bao gia agency co hop ly khong', 'onboard vendor moi'. Khong dung cho — giao viec cho nhan su noi bo thi dung skill 64-team-brief; brief creator quay UGC hoac KOC thi dung skill 06-brief-ugc-egc; nhan brief tu khach khi CHINH MINH la agency thi dung skill 20-brief-client-intake.

日本語の概要は準備中です。原文の説明を表示しています。

Dung khi bat dau xay thuong hieu CA NHAN cho mot con nguoi cu the — founder, coach, creator: skill nay tao file .agents/personal-brand-context.md gom dinh vi ca nhan, niche, story arc, content pillar, chan dung nguoi theo doi, brand voice, visual identity va kho anh reference. Chay MOT LAN truoc moi skill personal brand 23-28. Kich hoat khi user nhac 'thuong hieu ca nhan', 'personal brand', 'ho so ca nhan', 'founder context', 'coach context', 'creator context', 'muon xay hinh anh ca nhan', 'bat dau lam personal brand'. Khong dung cho — thuong hieu DOANH NGHIEP hoac san pham thi dung skill product-marketing-context; dinh vi cong ty tren thi truong thi dung skill 58-positioning.

日本語の概要は準備中です。原文の説明を表示しています。