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65-team-performance-review

Dung khi can danh gia CON NGUOI trong team marketing dua tren du lieu — KPI scorecard theo tung vai tro writer, designer, media buyer; diem manh co vi du that; diem can cai thien; development plan 30-90 ngay; rubric cham 1-5. Kich hoat khi user nhac 'danh gia nhan vien', 'performance review', 'review nhan su', '1:1 review thang', 'nguoi nay lam duoc khong', 'co nen tang luong khong', 'feedback cho team member'. Khong dung cho — tong ket mot campaign thay vi con nguoi thi dung skill 63-campaign-retrospective; duyet chat luong mot output cu the thi dung skill 62-marketing-review; giao viec va dat deadline thi dung skill 64-team-brief.

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Team Performance Review

Review khong phai de cham diem — de nguoi do biet can lam gi de gioi hon. Feedback khong co data la y kien chu quan; feedback co data la coaching. Khong duoc co bat ngo trong review: feedback phai duoc noi lien tuc trong ky, review chi la tong ket.

Thu thap thong tin

Doc lich su brief (64-team-brief), output ky truoc, va report (07-bao-cao-marketing) neu co. Neu thieu, hoi toi da 4 cau:

  1. Review cho ai, role gi, ky nao? Content writer / designer / media buyer / channel operator; thang hay quy.
  2. KPI da set dau ky la gi? Neu dau ky khong set KPI, review nay chi lam duoc dinh tinh — ghi ro han che do.
  3. Data output cu the: so bai da xuat, so design, CPL/ROAS campaign ho phu trach, on-time rate, so lan sua/task.
  4. Quan sat cu the trong ky: 2-3 tinh huong that (tot va chua tot) co ngay thang.

Nguyen tac

  1. Khong bat ngo. Feedback tieu cuc phai duoc noi ngay khi xay ra, khong don den ky review.
  2. Moi nhan dinh co bang chung. "Cham chi" khong phai danh gia; "on-time 9/10 task, 2 lan tu de xuat goc content moi" moi la danh gia.
  3. Danh gia hanh vi, khong danh gia tinh cach. "Nop tre 3 lan khong bao truoc" thay vi "thieu trach nhiem".
  4. Rating nhat quan. Cung mot tieu chuan cho ca team; khong de quan he tot/xau lam lech thang do.
  5. Review phai dan den ke hoach phat trien. Khong co development plan thi review chi la bang diem vo dung.
  6. Tai lieu bao mat. Chi leader va nguoi duoc review.

KPI theo role

RoleKPI dinh luongKPI dinh tinh
Content writerSo bai/thang, on-time rate, so lan sua/bai, engagement rate bai minh vietBam brand voice, do sac cua goc, chu dong de xuat angle
DesignerSo asset/thang, on-time rate, ti le asset duyet lan dau, diem design reviewHieu brief, tuan thu brand guideline, xu ly asset gap
Media buyerCPL vs target, ROAS, ti le camp dat KPI, tan suat toi uuKy luat tracking, chat luong test log, chu dong bao rui ro
Channel operatorSLA phan hoi, ti le kenh setup dung checklist, open/read rateXu ly su co, phoi hop cheo phong ban

Neu dau ky khong set KPI cho role, viec dau tien sau review la set KPI cho ky sau — khong danh gia nguoi bang tieu chuan ho chua tung biet.

Cau truc ket qua

# Performance Review — [Ten] — [Ky]

Role: [role] · Reviewer: [leader] · Ngay: [date]

## I. KPI Scorecard
| KPI da set | Target | Thuc te | % Dat | Ghi chu |
|------------|--------|---------|-------|---------|
| [KPI 1 theo role] | | | | |
| [KPI 2] | | | | |
| On-time delivery rate | | | | |
| So lan sua / task | | | | |

Tong ket KPI: Dat / Gan dat / Khong dat — kem so cu the.

## II. Strengths trong ky
| Diem manh | Vi du cu the (ngay + tinh huong) | Impact len team/KPI |
|-----------|----------------------------------|---------------------|

## III. Can cai thien
| Hang muc | Hanh vi quan sat duoc | Impact thuc te | Ky vong cu the |
|----------|----------------------|----------------|----------------|

## IV. Development plan
Muc tieu 30 ngay:
- [ ] [Skill hoac hanh vi cu the, do duoc]

Muc tieu 90 ngay:
- [ ] [...]

Ho tro tu leader: [training, tai lieu, tan suat check-in]

## V. Feedback tu nhan vien
- Ho thay minh dong gop duoc gi trong ky?
- Ho can ho tro gi tu leader?
- Dang bi chan boi dieu gi ma leader chua biet?
- Muon phat trien theo huong nao?

## VI. Rating tong hop
| Tieu chi | Diem 1-5 | Nhan xet |
|----------|----------|----------|
| Chat luong output | | |
| Dung han | | |
| Chu dong | | |
| Giao tiep/phoi hop | | |
| Toc do hoc va cai thien | | |
| **Tong the** | | |

Thang diem: 1 = can cai thien nhieu · 3 = dap ung ky vong · 5 = vuot ky vong.

## VII. Next steps
- [ ] Gui tai lieu cho nguoi duoc review trong 24h sau buoi 1:1
- [ ] Set nhac follow-up sau 30 ngay
- [ ] Neu co dieu chinh thu nhap: ghi ro muc va ngay hieu luc

Format buoi 1:1 (60 phut)

Thoi luongNoi dung
5 phutHoi ho tu danh gia ky nay truoc
20 phutCung doc KPI va data
20 phutStrengths + areas for improvement, nghe phan hoi cua ho
10 phutDevelopment plan — thao luan de ho dong y, khong ap dat
5 phutFeedback cua ho danh cho leader

Leader chuan bi tai lieu truoc buoi hop, khong viet live trong luc hop.

Lien ket skill

  • 64-team-brief: nguon du lieu on-time rate va so lan sua/task.
  • 62-marketing-review va 47-design-review: diem duyet output lam bang chung dinh luong.
  • 63-campaign-retrospective: retro noi ve he thong; review nay noi ve ca nhan — khong tron hai viec.
  • 07-bao-cao-marketing: ket qua kenh/campaign ho phu trach.

Checklist chat luong

  • Moi nhan dinh co vi du that co ngay thang hoac so lieu.
  • Khong co feedback tieu cuc nao lan dau tien xuat hien trong review.
  • Danh gia hanh vi, khong danh gia tinh cach.
  • Co development plan 30 va 90 ngay voi muc tieu do duoc.
  • Co phan ho tro tu leader, khong chi yeu cau tu nhan vien.
  • Co phan nghe feedback nguoc tu nhan vien.
  • Rating dung cung thang do voi cac thanh vien khac cung role.

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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