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60-launch-playbook

Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu chi roll-back. Kich hoat khi user nhac 'launch playbook', 'quy trinh launch', 'checklist launch', 'war room', 'sap launch ma so sot', 'ai lam gi trong ngay launch', 'SOP ra mat', 'lan truoc launch bi loan'. Khong dung cho — chon phan khuc va thong diep de ra thi truong thi dung skill 59-go-to-market; tong ket bai hoc sau khi launch xong thi dung skill 63-campaign-retrospective; su co truyen thong bung phat thi dung skill 66-crisis-playbook.

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Launch Playbook

Playbook khac voi plan — playbook la quy trinh tai su dung duoc, cai tien sau moi lan launch. Launch thanh cong khong phai may man — la ket qua cua chuan bi dung va execution ky luat. Goi 59-go-to-market truoc de co GTM plan; playbook nay la lop thuc thi chi tiet.

Thu thap thong tin

Doc GTM plan va campaign brief neu co. Neu thieu, hoi toi da 4 cau:

  1. Launch gi, ngay nao? San pham/offer, D-day cu the, co blackout date nao trong ky khong?
  2. Team gom nhung ai? Content, designer, media buyer, sales/CSKH, dev — ai lam duoc gi?
  3. Asset da co gi? Landing page, creative, email sequence, tracking — trang thai tung thu?
  4. Lan launch truoc (neu co) rut ra bai hoc gi? Doc retro cu de update playbook, khong dung ban cu nguyen xi.

Nguyen tac

  1. Playbook update sau moi lan launch — khong dung ban cu nguyen xi. Bai hoc tu retro phai vao playbook.
  2. "No-go" la quyet dinh hop le — launch sai thoi diem te hon tre launch.
  3. Leader la nguoi duy nhat quyet go/no-go — khong delegate.
  4. Tinh nguoc tu D-day — moi task co 1 owner duy nhat + deadline gio cu the. Buffer 1 ngay truoc launch cho viec unexpected.
  5. Ads setup xong de trang thai Paused — chi bat vao D-day, khong bat som.

Phase 1 — Pre-launch (T-30 → T-1)

T-30 → T-21: Foundation

  • Offer finalized: gia, bundle, guarantee, bonus da lock (khong doi sau moc nay)
  • Positioning + core message chot (tu 58-positioning / GTM plan)
  • Landing page brief giao cho design/dev
  • Brief content team: angles, hooks, visual direction
  • Brief media buyer: audience research, account structure, ads plan
  • Asset list day du (goi 41-campaign-asset-list)

T-21 → T-14: Build

  • Landing page live, tracking verify xanh
  • Email sequence pre-launch viet xong (3-5 emails)
  • Designer nhan brief + asset list (moc T-14)
  • Content teasing bat dau: 1-2 posts/tuan (problem-aware, KHONG reveal offer)
  • Warm audience ads bat (engagement objective, CPM thap)
  • Email #1 pre-launch gui: goi to mo
  • Seeding vao groups/communities lien quan
  • KOC/UGC creator duoc brief (neu dung)

T-7: Ramp up

  • Teasing tang tan suat: hang ngay
  • Designer nop concept MVP → Leader duyet (T-7); asset phuc tap nhu landing page xong T-5
  • Email #2: reveal van de, hint solution
  • Ads budget tang (traffic to LP de build custom audience)
  • Thu thap social proof: testimonial tu beta users / khach cu
  • FAQ content: xu ly objection thuong gap

T-3: Final prep

  • Tat ca content da approve va schedule (asset trung binh — carousel, banner set — xong T-3)
  • Ads setup xong, dang Paused — cho bat D-day
  • LP QA lan cuoi: load time, form, payment, mobile
  • Email #3: "Mo cua [ngay] — muon duoc bao dau tien?"
  • Team brief: ai lam gi gio nao ngay launch (war-room roster)
  • Inbox coverage: ai truc, script tra loi san sang
  • Asset nhanh (static, story) xong T-1

T-1: Go / No-go check

  • Tracking 100% hoat dong
  • Payment gateway test thanh cong
  • Tat ca link dung, khong 404
  • Offer copy dung (gia, bonus, deadline)
  • Team confirm san sang
  • LEADER SIGN OFF: GO / NO-GO — thieu 1 muc bat ky → NO-GO

Checklist theo bo phan (truoc D-day)

Bo phanChecklist
ContentCaption/script/creative da duoc Leader approve; hashtag + link UTM day du; schedule da set hoac co nguoi truc dang; content backup neu UGC giao tre
DesignHinh dung size tung platform; asset theo timeline T-14 brief → T-7 concept → T-5 phuc tap → T-3 trung binh → T-1 nhanh; standby quick asset ngay launch
Ads (Media Buyer)Pixel/tracking verify xanh; ads setup dang Paused; budget dung plan; UTM day du tren moi link; backup creative san (phong ads reject)
Sales / CSKHNguoi truc inbox theo ca; kich ban tra loi comment/inbox thuong gap; quy trinh chuyen lead cho sales; script xu ly complaint
Dev / Ky thuatLP load nhanh, form hoat dong, payment test; nguoi truc ky thuat ngay launch; phuong an redirect neu LP down

Phase 2 — Launch day war-room

War-room = 1 kenh chat chung + lich truc ro rang. Leader dieu phoi, moi bo phan co 1 dau moi. Data check theo gio, quyet dinh trong ngay.

GioActivityOwner
7:00Leader check lai toan bo lan cuoi (LP, tracking, lich dang)Leader
8:00Dang announce post chinh thucWriter
8:30Bat BOFU ads (Meta, TikTok)Media Buyer
9:00Zalo OA / Email blast: "Mo roi!"Leader
10:00Check data dot 1: LP views, form submits, ads deliveryLeader
12:00Post lan 2 (angle khac — social proof / urgency)Writer
15:00Review so lieu giua ngay — can adjust khongLeader
20:00Evening push (peak time): story, repostWriter
23:00Tong ket ngay 1: so lieu, anomalies, quyet dinh ngay 2Leader

D+1 → D+7

NgayActivityOwner
D+1Email follow-up leads chua mua — xu ly objectionLeader
D+1Danh dau creative winner/loser tu data ngay dauMedia Buyer + Designer
D+2Post social proof: first buyers / early resultsWriter
D+3Media buyer report → Leader quyet: tang/giu/scaleLeader
D+5Urgency push: "Con X slot / het bonus ngay Y"Writer + Leader
D+7Last call: email + post + Zalo → close cartLeader + Writer

Escalation matrix

Tinh huongMuc doActionNguoi xu ly
Tracking khong fireKhanDung ads, fix ngayMedia Buyer + Dev
LP downKhanRedirect hoac fix trong 30 phutDev
Payment loiKhanBao Dev + Leader ngayDev
Ads bi rejectCaoBat backup creativeMedia Buyer
CPL > 3x targetCaoBao Leader ngay, cho quyet dinhMedia Buyer
Comment tieu cuc viralCaoBao Leader, KHONG tu xu ly — theo 66-crisis-playbookWriter + Leader

Tieu chi roll-back

Roll-back = tam dung 1 phan hoac toan bo launch de sua. Leader la nguoi quyet.

Tinh huongNguongHanh dong roll-back
Tracking sai / khong fireBat kyPause toan bo ads den khi fix xong — khong dot budget mu
CPL / CPMess vuot nguong> 3x target sau 24h dauPause ads BOFU, giu organic; review creative + audience truoc khi bat lai
LP CVR qua thap< 1/3 muc ky vong sau 48hGiu ads TOFU, tam dung push BOFU; fix LP (headline, form, toc do) roi bat lai
Offer sai (gia/bonus hien thi sai)Bat kyGo post loi, sua, dang lai — uu tien sua nhanh hon xin loi tren post cu
Su co uy tin / complaint lan rongDang lanChuyen sang 66-crisis-playbook, dung moi post ban hang den khi xu ly xong

Roll-back KHONG phai that bai — chay tiep khi biet dang sai moi la that bai.

Phase 3 — Post-launch (D+8 tro di)

  • D+8 → D+14: pull toan bo data (revenue, leads, ROAS, CPL, CVR, top channels); media buyer viet performance report; thu thap feedback khach moi; debrief team 30 phut
  • D+14 tro di: quyet dinh evergreen campaign (neu co: always-on ads voi ROAS target ro); document testimonial/case study tu khach dau tien
  • Update playbook nay voi bai hoc tu retro (63-campaign-retrospective) — buoc bat buoc, khong bo qua vi ban

Cau truc ket qua

Ten file: launch-playbook-[ten-san-pham]-[YYYYMMDD].md — gom: timeline T-30 → D+7 da dien owner + deadline, checklist 5 bo phan, war-room roster, escalation matrix, tieu chi roll-back, muc "bai hoc lan truoc da ap dung".

Lien ket skill

  • 59-go-to-market: chay truoc — GTM plan la dau vao chien luoc, playbook la lop thuc thi.
  • 02-brief-chien-dich: brief campaign cho team truoc khi vao timeline.
  • 41-campaign-asset-list: liet ke asset can san xuat o moc T-30 → T-21.
  • 63-campaign-retrospective: chay sau moi launch — bai hoc update nguoc vao playbook.
  • 66-crisis-playbook: kich hoat khi comment tieu cuc viral hoac su co uy tin.

Checklist chat luong

  • Timeline day du T-30 → D+7, tinh nguoc tu D-day
  • Moi task co 1 owner duy nhat + deadline gio cu the
  • Checklist du 5 bo phan: content, design, ads, sales/CSKH, dev
  • Go/no-go checklist T-1 day du — Leader sign off
  • War-room co lich truc theo gio + dau moi tung bo phan
  • Escalation matrix ro: tinh huong → muc do → action → ai xu ly
  • Tieu chi roll-back co nguong so cu the, khong cam tinh
  • Ads setup xong de Paused — chi bat D-day
  • Co buffer 1 ngay truoc launch
  • Co buoc update playbook sau launch

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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