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67-agency-vendor-brief

Dung khi thue NGUOI NGOAI lam — agency, freelancer, production house, vendor: scope of work, spec deliverable, so vong sua, quy trinh duyet, moc thanh toan, dieu khoan IP va bao mat, bang danh gia vendor sau du an. Kich hoat khi user nhac 'brief agency', 'thue freelancer', 'quan ly vendor', 'scope of work', 'agency lam khong dung y', 'thue ngoai quay TVC', 'bao gia agency co hop ly khong', 'onboard vendor moi'. Khong dung cho — giao viec cho nhan su noi bo thi dung skill 64-team-brief; brief creator quay UGC hoac KOC thi dung skill 06-brief-ugc-egc; nhan brief tu khach khi CHINH MINH la agency thi dung skill 20-brief-client-intake.

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Agency va Vendor Brief

Agency lam sai thuong khong phai vi ho kem — ma vi brief te va ky vong khong khop tu dau. Brief tot voi agency: it revision, dung han, dung budget. Doi xu voi agency nhu doi tac chuyen nghiep, khong phai nguoi lam thue: brief ro + feedback ro = ket qua tot nhat.

Thu thap thong tin

Doc campaign brief (02-brief-chien-dich) va asset list (41-campaign-asset-list) neu co. Neu thieu, hoi toi da 4 cau:

  1. Thue lam gi cu the? Video production, design, media buying, PR, KOL booking, dev landing page?
  2. Timeline va deadline cung? Ngay bat dau, ngay phai co final.
  3. Budget da duyet bao nhieu? Da bao gom VAT chua, dieu khoan thanh toan the nao?
  4. Deliverable cu the can nhan la gi, va ai la dau moi duy nhat phia minh?

Nguyen tac

  1. Brief van ban, luon luon. Du quan he than den dau — noi mieng thi khong co can cu khi tranh chap.
  2. Feedback tu MOT nguoi. Nhieu nguoi gop y cung luc lam agency roi va keo dai revision.
  3. Chot so vong revision trong phi. Khong gioi han revision nghia la khong ton trong thoi gian ca hai ben.
  4. Ghi ro cai KHONG bao gom. Day la cach duy nhat chan scope creep.
  5. Payment theo milestone. Khong tra 100% truoc khi bat dau.
  6. Danh gia vendor sau moi project. Xay database noi bo de lan sau chon nhanh va dung.

Quy trinh

Buoc 1 — Chuan bi truoc khi tim vendor

Chot: muc tieu project (do duoc), budget tran, deadline cung, va deliverable toi thieu chap nhan duoc. Neu chua ro 4 thu nay, chua nen di brief agency.

Buoc 2 — Viet brief va gui

Dung template o duoi. Gui kem brand guideline (46-brand-guideline), brand voice (35-brand-voice), va 3-5 reference tot + reference khong muon.

Buoc 3 — Nhan bao gia va chot scope

So sanh bao gia theo cung scope, khong so sanh theo tong tien. Chot lai bang van ban: scope, so vong revision, timeline, payment milestone.

Buoc 4 — Van hanh trong project

Giu dau moi duy nhat hai ben. Feedback dung han da cam ket (agency tre vi minh feedback cham la loi minh). Feedback phai cu the va hanh dong duoc — khong noi "can hay hon".

Buoc 5 — Nghiem thu va danh gia

Doi chieu deliverable spec. Duyet visual qua 47-design-review, duyet noi dung qua 62-marketing-review. Sau khi thanh toan xong, cham diem vendor va ghi vao database.

Cau truc ket qua

# Agency/Vendor Brief — [Ten project]

## 1. Thong tin project
| Hang muc | Chi tiet |
|----------|----------|
| Ten project | |
| Ben thue | [Cong ty] — [Nguoi phu trach] — [Email/Phone] |
| Vendor | [Ten] — [Contact person] — [Email] |
| Loai cong viec | |
| Ngay bat dau / deadline | |
| Tong budget (da/chua VAT) | |

## 2. Boi canh va muc tieu
Ve brand: [2-3 cau — brand la ai, dang lam gi, project nay fit vao chien luoc nao]
Muc tieu project: [1 cau do duoc — vi du: "5 video UGC de test lam paid creative tren Meta, muc tieu CTR > 2%"]

| Metric | Target | Cach do | Han |
|--------|--------|---------|-----|

## 3. Scope of work
| # | Deliverable | Spec chi tiet | Format output | So luong |
|---|-------------|---------------|---------------|----------|

Revision bao gom trong phi: [N] vong theo feedback. Vong bo sung: [phi]/vong.

**KHONG bao gom:** [liet ke ro de chan scope creep]

## 4. Brand guideline phai tuan theo
- Palette / typography / logo: [link brand kit]
- Tone of voice: [link brand voice doc]
- Reference tot: [3-5 link + ly do]
- Reference KHONG lam theo: [link + ly do]

## 5. Deliverable spec
| Deliverable | Platform | Size/Ratio | Thoi luong | Format file | Ngon ngu |
|-------------|----------|------------|------------|-------------|----------|

## 6. Quy trinh duyet
| Vong | Vendor nop | Han feedback tu minh | Ghi chu |
|------|------------|----------------------|---------|
| Draft | | +2 ngay lam viec | |
| Revision | | +1 ngay lam viec | |
| Final | | | Hard deadline |

Tham quyen duyet: creative — leader; thay doi budget — CEO; gia han timeline — leader neu duoi 3 ngay, CEO neu tren 3 ngay.

## 7. Thanh toan
| Milestone | % | So tien | Dieu kien | Thoi han chuyen |
|-----------|---|---------|-----------|-----------------|
| Ky hop dong | 30% | | Hop dong da ky | Truoc khi bat dau |
| Duyet draft | 40% | | Draft duoc duyet | Trong 3 ngay |
| Ban giao final | 30% | | Nghiem thu final | Trong 5 ngay |

## 8. Giao tiep
Dau moi duy nhat: [ben minh] / [ben vendor]. Kenh chinh: [email/Zalo/Slack]. Nhip hop: [weekly / theo milestone]. SLA phan hoi cua minh: [N] ngay lam viec.

## 9. So huu tri tue va bao mat
- Toan bo deliverable thuoc so huu ben thue sau khi thanh toan day du.
- Vendor khong dang portfolio/social ve project khi chua co dong y bang van ban.
- Thong tin project la bao mat, khong chia se ben thu ba.
- Revision sau khi da nghiem thu final: tinh phi bo sung.

## 10. Danh gia vendor sau project
| Tieu chi | Diem 1-5 | Ghi chu |
|----------|----------|---------|
| Chat luong output | | |
| Dung han | | |
| Giao tiep | | |
| Toc do phan hoi | | |
| Tuong xung gia tien | | |
| **Tong the** | | |

Tai su dung lan sau: Co / Khong — ly do.

Red flag khi lam viec voi vendor

  • Nhan brief xong khong hoi lai cau nao — nhieu kha nang chua doc ky.
  • Timeline "tuy ben ban" — khong tu cam ket deadline.
  • Khong co dau moi duy nhat, nhieu nguoi cung lien he.
  • Hua revision khong gioi han — thuong di kem chat luong vong dau thap.
  • Yeu cau thanh toan 100% truoc khi bat dau.
  • Bao gia thap bat thuong so voi mat bang — thuong thieu scope hoac se phat sinh.

Lien ket skill

  • 02-brief-chien-dich: nguon context campaign cho phan boi canh va muc tieu.
  • 41-campaign-asset-list: danh sach deliverable can thue ngoai.
  • 61-budget-planning: xac dinh budget tran truoc khi di brief.
  • 47-design-review va 62-marketing-review: gate nghiem thu output.
  • 64-team-brief: dung khi nguoi nhan la nhan su noi bo thay vi vendor.

Checklist chat luong

  • Muc tieu project do duoc, khong phai "lam cho hay".
  • Scope co ca phan bao gom va KHONG bao gom.
  • So vong revision trong phi da duoc ghi ro.
  • Deliverable co spec ky thuat day du (size, format, thoi luong, ngon ngu).
  • Timeline co ca han vendor nop va han minh feedback.
  • Payment chia milestone, khong tra het truoc.
  • Da ghi dieu khoan IP va bao mat.
  • Co dau moi duy nhat moi ben.
  • Co bang danh gia vendor de dung sau project.

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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