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48-quick-visual-brief

Dung khi campaign DANG CHAY va can asset moi ngay trong hom nay — creative chay chai, CTR tut, muon test angle moi: brief 1 trang rut gon, nhan ban tu creative dang thang, chi ghi phan thay doi, kich thuoc can, deadline cung va SLA duyet 30 phut. Kich hoat khi user nhac 'brief nhanh', 'can asset gap', 'creative fatigue', 'quick brief', 'can anh trong ngay', 'thay creative ngay', 'ads tut roi can bai moi'. Khong dung cho — brief day du cho asset moi hoan toan thi dung skill 42-brief-hinh-anh; liet ke asset ca campaign tu dau thi dung skill 41-campaign-asset-list; chi doi kich thuoc tu master co san thi dung skill 50-asset-resize.

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Quick Visual Brief

Dung khi campaign dang chay va can asset gap: toc do quan trong hon perfection. Variant moi chay duoc trong 4 tieng tot hon asset hoan hao xong sau 2 ngay. Brief du de lam, khong can du de dep.

Khi nao dung / khong dung

Tinh huongDung skill nao
Creative fatigue, CTR drop, frequency cao, can variant trong ngaySkill nay (48)
Test angle moi tren nen creative dang workSkill nay (48)
Asset moi hoan toan, concept moi42-brief-hinh-anh (brief day du)
Landing page, video, email12 / 44 / 49 (khong quick duoc)
Khong co creative winner nao de base vao42-brief-hinh-anh

Thu thap thong tin (hoi 1 lan, nhanh)

Gop trong 1 tin nhan, toi da 4 cau:

  1. Can asset loai gi + kich thuoc? Static / carousel / story — kenh nao?
  2. Base tu creative nao? Creative nao CTR cao nhat dang chay (link file / Canva)? Neu khong biet, keo data tu 21-audit-ads-performance.
  3. Angle / message moi la gi? Khac gi so voi creative dang chay? Copy da co chua hay can viet luon?
  4. Deadline? Can xong luc may gio — deadline cung, khong flexible.

Nguyen tac

  1. Nhan ban, khong lam moi. Tim creative dang work va thay 1 element — nhan ban winner nhanh hon sang tao moi.
  2. 1 thay doi chinh moi variant — khong phai 5 thay doi cung luc (de con biet vi sao thang/thua khi doc data).
  3. Chi brief nhung gi KHAC so voi creative goc — giu nguyen phan con lai.
  4. Deadline la cung. Khong lam kip thi bao ngay, khong im lang.
  5. Leader/Media Buyer cam ket feedback trong 30 phut sau khi designer nop — khong co feedback sau 1 tieng = coi nhu approved.
  6. Approve nhanh chi check 3 diem: dung message / dung kich thuoc / co CTA.

Quy trinh

Buoc 1 — Xac dinh base (5 phut)

Creative nao CTR cao nhat dang chay? Do la base de nhan ban. Lay link file goc (Canva/Figma) — luon nhan ban tu file goc, khong tu file export.

Buoc 2 — Viet quick brief 1 trang (15-30 phut)

Dung template ben duoi. Chi dien bang "thay doi cu the" — moi thu khac giu nguyen theo base.

Buoc 3 — Designer lam trong 2-4 tieng

Duplicate base → thay dung element da ghi → export dung kich thuoc → nop.

Buoc 4 — Review 30 phut, 3 diem

Message dung? Kich thuoc dung? CTA co? Dat → day len ads ngay. Khong co feedback sau 1 tieng → designer coi la approved va nop file final.

Cau truc ket qua

Ten file: quick-brief-[campaign]-[YYYYMMDD].md

# QUICK BRIEF — [Ten asset] — [ngay]

Deadline: [gio:phut ngay X] (khong flexible)
Lam trong: 2-4 tieng
Base tu: [link Canva / ten file goc — creative CTR cao nhat]

## Base template
- Duplicate tu: [link]
- Giu nguyen: [layout / background / logo / font]
- Chi thay: [copy / mau / image / CTA — chon 1 thay doi chinh]

## Thay doi cu the
| Element | Noi dung cu | Noi dung moi |
|---------|-------------|--------------|
| Headline | | |
| Subtext | | |
| CTA | | |
| Visual / image | | |

## Kich thuoc can
- [ ] 1080x1080px — FB Feed
- [ ] 1080x1920px — Story (neu can)

## Export & nop
- Format: JPG
- Nop qua: [Zalo / Drive folder]
- Ten file: QUICK_[Campaign]_[Ngay]_v1.jpg

## Review
- Check 3 diem: message dung / kich thuoc dung / CTA co
- Feedback trong: 30 phut sau khi nop
- Khong feedback sau 1 tieng = approved

## Context (1-2 cau)
[CTR dang drop tu X% / frequency vuot nguong / test angle moi: ...]

SLA tong the

BuocAiThoi gian
Viet quick briefLeader / Media Buyer30 phut tu khi phat hien van de
Lam assetDesigner2-4 tieng
ReviewLeader / Media Buyer30 phut sau khi nop
Khong feedback—Sau 1 tieng = approved
Launch day standbyDesignerPhan hoi yeu cau trong 2 tieng

Lien ket skill

  • 21-audit-ads-performance: nguon data xac dinh creative fatigue (frequency, CTR) va winner de base.
  • 19-ab-test-setup: variant moi tu quick brief nen vao khuon A/B test — 1 thay doi = 1 bien.
  • 41-campaign-asset-list: them dong asset moi vao list + update trang thai.
  • 42-brief-hinh-anh: fallback khi khong co winner de nhan ban — brief day du.
  • 50-asset-resize: khi variant thang, resize ra cac kich thuoc con lai.
  • 47-design-review: quick asset chi check 3 diem — khong can full review 40 diem.

Checklist chat luong

  • Co base cu the (link file goc creative winner)
  • Chi 1 thay doi chinh — cac element khac giu nguyen
  • Bang thay doi cu the ghi ro cu → moi
  • Deadline gio cu the, designer da xac nhan lam kip
  • Kich thuoc + format + noi nop ghi ro
  • Context 1-2 cau de designer hieu vi sao gap
  • SLA review 30 phut duoc cam ket tu nguoi duyet
  • Sau khi chay: ghi ket qua variant (win/lose) vao asset list

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

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