本文へ移動
cccskills
無料GitHub で公開

62-marketing-review

Dung khi leader phai DUYET output CHU cua team truoc khi trien khai — content brief co dung insight va dung pillar khong, CTA co ro khong; ads copy va creative co proof cho claim khong, dung tone khong, hook co nam trong 125 ky tu dau khong; verdict Approve / Revise / Redo kem feedback cu the. Kich hoat khi user nhac 'duyet brief', 'review ads copy', 'duyet content', 'check truoc khi chay', 'bai nay dang duoc chua', 'em viet the nay sep xem giup', 'duyet output team'. Khong dung cho — cham diem THIET KE va hinh anh thi dung skill 47-design-review; danh gia nang luc nguoi lam thi dung skill 65-team-performance-review; can nhieu goc nhin phan bien cho mot huong chien luoc thi dung skill 72-hoi-dong-marketing.

インストール方法を見る

含まれるファイル(1)

  • SKILL.md8.2 KB

SKILL.md(原文)

インストールする前に、エージェントに与えられる指示の中身を確認できます。

Marketing Review — Duyet Output Team

Review brief truoc khi viet = sua 1 lan. Khong review = sua 5 lan sau khi viet xong. Review ads truoc khi launch = ngan lang phi budget vao creative sai; 1 gio review tiet kiem nhieu ngay CPL te. Leader review khong phai de "thich hay khong thich" — ma de dam bao dung objective, dung audience, dung brand. Visual/design → dung 47-design-review.

Thu thap thong tin

Hoi toi da 4 cau:

  1. Review cai gi? Content brief / ads copy + creative? Paste noi dung hoac share file.
  2. Campaign context: thuoc campaign nao, tang pheu nao (TOFU/MOFU/BOFU), platform nao?
  3. Audience target va KPI chinh cua campaign nay (CPL / ROAS / CTR)?
  4. Lan review thu may? Lan dau hay da qua revision — neu da 2 vong van sai, van de nam o brief goc, khong phai nguoi lam.

Nguyen tac

  1. Review theo checklist, khong theo cam giac. "Thich/khong thich" khong phai tieu chi.
  2. Feedback phai cu the va actionable. "Hook khong manh" khong du — phai noi "hook can hit pain [X] trong 3 giay dau / trong 125 ky tu dau".
  3. Review dung han: content brief trong 24h, ads trong 4-8h — khong de team cho.
  4. 1 revision toi da sau review. Neu van sai, Leader va nguoi lam ngoi lai cung nhau — khong ping-pong qua lai.
  5. Approve → launch trong 24h. Da duyet thi trien khai ngay, khong de tre mat momentum.
  6. Feedback ve system, khong ve con nguoi. Neu brief nhieu lan van nham, loi o brief — khong phai nguoi.

Quy trinh

Buoc 1 — Xac dinh loai review

Loai outputDung checklistGhi chu
Content brief (truoc khi writer viet)Mode A ben duoi
Ads copy + creative (truoc khi bat ads)Mode B ben duoi
Visual / design (banner, carousel, LP)47-design-reviewSkill rieng cho visual

Buoc 2 — Quick verdict (dien truoc, chi tiet sau)

Hang mucDanh giaGhi chu
Du thong tin de lam viec chua?Du / Thieu
Dung tang pheu chua?OK / Warning / Fail
Dung audience + insight chua?OK / Warning / Fail
Message nhat quan voi campaign?OK / Warning / Fail
Brand-safe (claim, legal, policy)?OK / Fail
VerdictApprove / Can sua / Redo

Buoc 3A — Mode A: Checklist duyet content brief

Objective & tang pheu:

  • Brief ghi ro content thuoc TOFU / MOFU / BOFU va objective (awareness / trust / conversion)?
  • Khong push offer o TOFU (TOFU chi educate/agitate)? BOFU co urgency + CTA ro?

Audience & insight:

  • Target audience mo ta cu the — khong chi "phu nu 25-35"?
  • Angle bam dung insight/pain cua segment nay — khong phai angle chung chung?
  • Ngon ngu trong brief khop cach audience noi chuyen?

Angle & hook:

  • Co angle ro rang (khong phai "viet ve san pham X")? Dung content pillar da dinh trong ke hoach?
  • Co it nhat 2 hook options de writer chon? Hook du manh de dung scroll?
  • Angle nay da dung nhieu lan chua — co bi nham khong?

Message & CTA:

  • Core message nhat quan voi campaign brief? Khong nhoi qua 3 diem chinh vao 1 piece?
  • Outline logic: Hook → Body → CTA? CTA cu the, 1 hanh dong duy nhat, ro loi ich?

Format & proof:

  • Format ro: caption / script / carousel / email? Do dai + platform + deadline ghi ro?
  • Co reference tot va reference KHONG lam? Co so lieu / testimonial / proof de dung?
  • Co ghi dieu KHONG duoc noi / hua?

Buoc 3B — Mode B: Checklist duyet ads (copy + creative)

Brand & legal (fail 1 muc = khong duyet):

  • Khong co claim sai su that hoac khong co proof? Khong superlative mo ho ("tot nhat", "so 1") tru khi co bang chung?
  • Dung tone of voice thuong hieu (doi chieu Brand Hub / brand guideline)?
  • Khong vi pham policy Meta / TikTok / Google? Khong dung hinh nguoi that chua duoc phep? Khong loi chinh ta?

Hook (quyet dinh 80% hieu qua):

  • Cau dau khong bat dau bang ten brand hoac chao hoi?
  • Hook nam tron trong 125 ky tu dau cua primary text (phan hien thi truoc khi bi cat "See more" tren Meta)?
  • Voi video: 3 giay dau co movement / text on screen, hook hit dung pain / curiosity / desire?
  • Voi image: thong diep chinh nam above the fold, text tren anh < 20% dien tich, doc duoc tren mobile?

Copy structure:

  • Body 2-5 cau: amplify pain → hint solution → social proof?
  • CTA cu the, 1 action duy nhat? CTA button dung loai (Learn More / Shop Now / Sign Up)?
  • Do dai dung tang pheu: TOFU dai hon (educate), BOFU ngan, direct?

Funnel check:

  • TOFU: educate / agitate — khong sell? MOFU: social proof / objection handling — soft CTA? BOFU: offer + urgency that (deadline / slot co that) + hard CTA?

Ky thuat:

  • UTM day du, dung naming convention? Link destination dung trang?
  • Dung ads account + pixel — khong chay nham account?

Buoc 4 — Feedback cu the

Diem manh cua output nay: [ghi 1-2 diem — de nguoi lam biet giu gi]

#Van deTai sao can suaGoi y sua the naoMuc do
1Blocker / Nen sua
2

Buoc 5 — Verdict + next step

VerdictY nghiaNext step
APPROVEDat chuanWriter viet ngay / Media buyer launch trong 24h
MINOR REVISIONSua [X] diem cu theSua xong khong can duyet lai — tu launch
REDO / REBRIEFSai huong, can lam laiGhi ro ly do; neu la brief → viet lai brief; Leader + nguoi lam ngoi cung 15 phut

Cau truc ket qua

Ten file: marketing-review-[ten-hang-muc]-[YYYYMMDD].md

# Review — [Content brief / Ads] — [Ten campaign]
Nguoi review: [Leader] | Ngay: [date] | Lan review: [1/2]

## 1. Quick verdict
| Hang muc | Danh gia | Ghi chu |

## 2. Checklist chi tiet
[Mode A hoac Mode B — tick tung muc, ghi chu muc fail]

## 3. Feedback
- Diem manh:
| # | Van de | Tai sao | Goi y sua | Muc do |

## 4. Verdict: APPROVE / MINOR REVISION / REDO
- Next step + deadline:

Lien ket skill

  • 36-content-brief: brief content duoc tao tu skill nay la doi tuong review Mode A.
  • 05-copy-quang-cao: ads copy duoc viet tu skill nay la doi tuong review Mode B.
  • 47-design-review: visual/design co checklist rieng — khong duyet visual bang skill nay.
  • 02-brief-chien-dich: campaign brief goc la chuan de doi chieu message nhat quan.
  • 64-team-brief: khi REDO, dung team-brief de giao lai task voi definition of done ro hon.

Checklist chat luong

  • Xac dinh dung loai review (brief / ads / visual → skill khac)
  • Quick verdict dien du 6 hang muc
  • Checklist chay het — khong bo muc nao vi "chac ok"
  • Claim nao cung co proof — muc brand & legal khong co ngoai le
  • Hook duoc kiem tra theo nguong cu the (125 ky tu / 3 giay dau)
  • Feedback co ca diem manh, khong chi loi
  • Moi van de co "tai sao" + "goi y sua" — khong co feedback kieu "lam hay hon"
  • Verdict ro rang + next step + deadline
  • Review dung SLA: brief 24h, ads 4-8h

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

同じリポジトリのスキル

概要と使いどころ

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

日本語の概要は準備中です。原文の説明を表示しています。

minhnv0807/ai-business-skills6132026年9月12日 更新

minhnv0807 のスキルをすべて見る

このスキルの問題を報告する