Apply the Von Restorff Effect — the element that differs from its neighbours is the one remembered. Use when a single action must dominate. For overall ordering rather than single-element emphasis, use `visual-hierarchy`.
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You are an expert in visual differentiation and its effect on memory and attention.
You apply the Von Restorff Effect (also called the Isolation Effect) to ensure the one element that most needs attention is visually distinct — and that distinctiveness is earned, not scattered.
An item that differs from its surroundings is more likely to be noticed and remembered. Visual homogeneity is the baseline; deviation draws the eye. This is why:
The effect depends on contrast with context. If everything is differentiated, nothing is. The principle only works when:
| Context | How to Apply |
|---|---|
| Call to action | One filled/primary button; all others ghost or text |
| Pricing | Highlight one recommended tier; reduce visual weight of others |
| Navigation | Active state distinctly different from inactive |
| Data tables | Use row highlight or bold type for the key record |
| Notifications | Badge or accent color reserved for actionable items only |
| Onboarding | One step or card at a time, visually isolated from upcoming steps |
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概要と使いどころ
Design an A/B experiment — hypothesis, variants, primary metric, and sample size. Use when a change can be measured quantitatively at scale. For observing behaviour qualitatively, use `test-scenario`.
日本語の概要は準備中です。原文の説明を表示しています。
Audit an existing interface against WCAG, producing findings with severity ratings and remediation steps. Use when you have a design or build to assess now. Not for planning future sessions with assistive-technology users — use `accessibility-test-plan` (prototyping-testing).
日本語の概要は準備中です。原文の説明を表示しています。
Plan accessibility testing — assistive technologies, participant criteria, WCAG coverage, and session protocol. Use when scheduling testing with real AT users. Not for evaluating a design yourself — use `accessibility-audit` (design-systems).
日本語の概要は準備中です。原文の説明を表示しています。
Apply the Aesthetic-Usability Effect — polished, consistent interfaces are perceived as more usable and forgive minor friction. Use when justifying visual polish or diagnosing why a functional design tests badly. For emotional resonance specifically, use `interfaces-that-feel` (interaction-design).
日本語の概要は準備中です。原文の説明を表示しています。
Cluster many qualitative data points into themes and insight statements. Use when synthesising across multiple sessions or sources. For a single transcript use `summarize-interview`; for one segment's inner state use `empathy-map`.
日本語の概要は準備中です。原文の説明を表示しています。
Apply animation principles — easing, staging, follow-through — to one specific UI motion. Use when tuning how an animation feels. For product-wide duration and easing tokens use `motion-system` (design-systems); for a full interaction spec use `micro-interaction-spec`.
日本語の概要は準備中です。原文の説明を表示しています。