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SebastianLuser/claude-code-arcane32026年10月29日 更新
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pricing-strategy
Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy.
日本語の概要は準備中です。原文の説明を表示しています。
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- references/pricing-models.md7.7 KB
- references/pricing-page-playbook.md7.7 KB
SKILL.md（原文）
インストールする前に、エージェントに与えられる指示の中身を確認できます。
Pricing Strategy
Expert SaaS pricing and monetization. Pricing is positioning — the right price sits between the next-best alternative and perceived value delivered.
Before Starting
If marketing-context.md exists, read it first. Gather: current state (plans, conversion rate, ARPC, churn), business context (B2B/B2C, segments, competitors, cost structure), and goals (design, optimize, or price increase).
Modes
- Mode 1: Design From Scratch — Value metric, tier structure, price points, pricing page
- Mode 2: Optimize Existing — Audit, benchmark, identify improvements
- Mode 3: Plan a Price Increase — Strategy that increases revenue without burning customers
The Three Pricing Axes
- Value Metric — What you charge for (per seat, usage, feature, flat, outcome, hybrid)
- Packaging — What's in each tier
- Price Point — The number
Lock in the metric first, then packaging, then test the number.
Value Metric Selection
| Metric | Best For | Example |
|---|---|---|
| Per seat | Collaboration tools, CRMs | Salesforce, Notion |
| Per usage | APIs, infrastructure, AI | Stripe, OpenAI |
| Per feature | Platform plays | HubSpot |
| Flat fee | SMB tools | Basecamp |
Red flags: Per seat when one power user does all work. Flat fee when some customers derive 10x value.
Good-Better-Best Tier Structure
- Entry (Good): Limited features/usage, covers costs, NOT free
- Better (default): 2-3x entry price, push most customers here, mark as recommended
- Best: Enterprise needs — SSO, audit logs, SLA, dedicated support
For detailed tier composition table and model deep dives, see references/pricing-models.md.
Value-Based Pricing
Price between next-best alternative and perceived value. Heuristic: 10-20% of documented value.
Conversion rate signal: >40% trial-to-paid likely underpriced; 15-30% healthy; <10% too high or funnel friction.
Pricing Research
- Van Westendorp — 4 questions to find acceptable price range (n>=30)
- MaxDiff — Relative feature value for packaging decisions
- Competitor Benchmarking — Map competitor pricing; premium = 20-40% above market
Price Increase Strategies
| Strategy | Risk |
|---|---|
| New customers only | Low |
| Grandfather + delayed | Medium |
| Tied to value delivery | Low |
| Plan restructure | Medium |
| Uniform increase | Medium-High |
Expected churn from 20-30% increase: 5-15%. If net revenue positive, proceed. For execution checklist and communication templates, see references/pricing-page-playbook.md.
Pricing Page Design
Above fold: Plan names, price + billing toggle, 3-5 differentiators, CTA per plan, "Most popular" badge.
Below fold: Feature comparison table, FAQ (5 objections), social proof, security badges.
For design specs and copy templates, see references/pricing-page-playbook.md.
Related Skills
- product-strategist: Broader monetization strategy
- copywriting: Pricing page copy polish
- churn-prevention: Fix retention before raising prices
- ab-test-setup: Test price points or page layouts
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