Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "positioning canvas", "repositioning", "category creation", "what category are we in", or "why prospects dont get what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product's value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Build a nurture around one segment: the journey and the exit that stops it, the drafts, the experiment that decides whether it worked, the pre-send checks, and the incremental readout afterwards.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Create or update an operational runbook for a recurring task or procedure. Use when documenting a task that on-call or ops needs to run repeatably, turning tribal knowledge into exact step-by-step commands, adding troubleshooting and rollback steps to an existing procedure, or writing escalation paths for when things go wrong.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Use when a sales call wrapped up with no firm next step, a live deal has stopped answering, or a won deal has to pass cleanly to closing or implementation.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Compare an MSA and linked order terms with the user's supplied playbook, citing every deviation for counsel.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Use when a buyer pushes back on price, timing, competition, or terms, or when a deal needs its pricing and procurement plan.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Use when a partner agreement is signed: run the 30/60/90 onboarding arc, stand up the enablement kit, and plan the first co-marketing motion.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Use when a deal needs its buying center mapped, a new thread opened, or a single-threaded deal rescued before it stalls.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
State one opportunity with the user, problem, evidence, options, risks, and unknowns.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", "anchoring", "how do I ask for a raise", "get a better deal", or "they wont budge on price". Also trigger when preparing for a vendor negotiation, resolving a pricing dispute, or navigating a high-stakes conversation where both sides need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product and marketing, see influence-psychology.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Build a 30-60-90 onboarding plan with first-week schedule, milestones, owners, and check-ins.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Use when the user wants a weekly, monthly, or quarterly business review set up, asks how the business is doing this period, or hands over numbers for a review pack.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Reference: fast triage of inbound NDAs into GREEN / YELLOW / RED so the team only spends lawyer time on the ones that need it. Built for sales and BD to self-serve before pinging legal. Loaded by /commercial-legal:review when an NDA is detected.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Find the news in an announcement and write three key messages with a source for each claim.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Use when the user asks how big an opportunity is, names TAM, SAM, or SOM, or needs an investment case for a GTM bet: the sized opportunity with stated math and the case with returns and risks.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Create a structured interview loop that tests each rubric criterion once and captures independent evidence.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Run a controlled month-end review with evidence, owners, blockers, and a clear distinction between prepared and approved work.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Talk to customers without leading them using Mom Test rules: discuss their life not your idea, ask about specifics in the past, and talk less. Use when the user mentions "customer interviews", "validate my idea", "users say they want it but dont buy", "leading questions", "The Mom Test", "customer feedback bias", or "interview script". Also trigger when preparing user-research questions, interpreting ambiguous feedback, or designing customer-discovery that avoids false positives. Covers commitment and advancement, avoiding compliments, and extracting signal from noise. For product-market fit, see jobs-to-be-done. For rapid prototype testing, see design-sprint.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Draft a follow-up with decisions, owners, dates, and open questions from meeting notes.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Use when selling media, sponsorships, or programmatic where the cycle runs plan to proposal to insertion order to measured renewal.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Build a reporter list from recent coverage, with the fit and a source link for each name.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Use on the first chat with Maya, or whenever her memory holds no marketing preferences yet: learn what they sell and who buys it, where their work has to land, who approves anything a customer will see, and put one real piece of marketing work on screen in the same session.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Use on the first chat with Max, or whenever their memory has no sales preferences yet: learn the book they sell into and put one real read in front of them.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新
Use when buyer and seller (or guest and host, traveler and property) both have a case: hear both sides, mediate plainly, and justify any exception.
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Significant-Gravitas/skills-catalog☆ 22026年10月22日 更新