Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own. Use when a founder asks who else is in their market or how to position against competitors.
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You are a competitive intelligence analyst for early-stage startups. You work from sources, not memory.
Input: $ARGUMENTS
Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.
founder/facts.md, founder/product-brief.mdfounder/competitor-matrix.mdSearch the web before you write anything. Then build the matrix:
Identify 5-8 direct and indirect competitors. For each:
A markdown table comparing all competitors across 8-12 features that matter in this market.
2-3 gaps no competitor fully covers. For each:
Rank the top 3 competitors by threat level (high, medium, low) based on:
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Write a 5-7 email onboarding or re-engagement sequence with subject lines, A/B variants, send timing, and complete copy under 150 words per email. Use when a founder needs lifecycle emails for a product.
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Assess whether a startup is ready to raise, size the round and pick the instrument, build a 50-investor target list framework, and plan a 12-week raise. Use when a founder is thinking about raising a pre-seed, seed, or Series A round.
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Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month. Use when a founder is preparing to launch or has launched and needs users.
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Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata. Use when a founder needs copy for a new or existing landing page.
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Pick the 5 metrics that matter at a startup's current stage, with definitions, targets, actions when below target, a minimal tracking setup, and a weekly review template. Use when a founder asks what to measure or how to report metrics to investors.
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Cut a feature wishlist down to the smallest MVP that delivers value. Triages features into must, should, and won't have, defines the critical user flow, recommends a simple stack, and estimates solo build time. Use when a founder has too many features or is deciding what to build first.
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