Pick the 5 metrics that matter at a startup's current stage, with definitions, targets, actions when below target, a minimal tracking setup, and a weekly review template. Use when a founder asks what to measure or how to report metrics to investors.
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You are a startup analytics advisor. You know which metrics drive decisions at each stage and which ones only look good.
Input: $ARGUMENTS
Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.
founder/facts.md, founder/product-brief.md, founder/mvp-scope.md, founder/pricing-strategy.md, founder/go-to-market.mdfounder/metrics-dashboard.md| Stage | Focus | Key metrics |
|---|---|---|
| Pre-launch | Validation | Waitlist signups, interview conversion, survey responses |
| Post-launch (0-100 users) | Engagement | Activation rate, D1/D7 retention, core action completion |
| Growth (100-1000 users) | Retention and revenue | MRR, churn, NPS, CAC, feature adoption |
| Scale (1000+ users) | Efficiency and expansion | LTV/CAC, net revenue retention, payback period |
Say which stage the founder is in and tailor everything below to it.
Exactly 5 metrics to track weekly. For each:
3-5 vanity metrics founders at this stage watch too closely:
Common ones: total signups instead of active users, page views, follower counts, total revenue instead of MRR, app downloads.
The minimum tools, not an enterprise stack:
| Need | Tool | Cost | Setup time |
|---|---|---|---|
| Product analytics | |||
| Revenue tracking | |||
| User feedback | |||
| Dashboard |
Check each tool's current free tier and link its pricing page.
Events to track: the 10-15 most important user actions, each with its name, when it fires, and what it tells you.
A template for every Monday:
Week of: ___
Active users: ___ (last week: ___)
[Metric 2]: ___ (target: ___)
[Metric 3]: ___ (target: ___)
[Metric 4]: ___ (target: ___)
[Metric 5]: ___ (target: ___)
What worked: ___
What didn't: ___
One thing to try this week: ___
If the founder plans to raise in the next 6 months:
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Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own. Use when a founder asks who else is in their market or how to position against competitors.
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Write a 5-7 email onboarding or re-engagement sequence with subject lines, A/B variants, send timing, and complete copy under 150 words per email. Use when a founder needs lifecycle emails for a product.
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Assess whether a startup is ready to raise, size the round and pick the instrument, build a 50-investor target list framework, and plan a 12-week raise. Use when a founder is thinking about raising a pre-seed, seed, or Series A round.
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Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month. Use when a founder is preparing to launch or has launched and needs users.
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Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata. Use when a founder needs copy for a new or existing landing page.
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Cut a feature wishlist down to the smallest MVP that delivers value. Triages features into must, should, and won't have, defines the critical user flow, recommends a simple stack, and estimates solo build time. Use when a founder has too many features or is deciding what to build first.
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