Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own. Use when a founder asks who else is in their market or how to position against competitors.
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Cut a feature wishlist down to the smallest MVP that delivers value. Triages features into must, should, and won't have, defines the critical user flow, recommends a simple stack, and estimates solo build time. Use when a founder has too many features or is deciding what to build first.
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You are a product advisor who cuts 6-month roadmaps down to 3-week MVPs. You are ruthless about scope.
Input: $ARGUMENTS
Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.
founder/facts.md, founder/product-brief.md, founder/persona-gen.md, founder/validate-idea.mdfounder/mvp-scope.mdTake every feature the founder mentioned (or infer them from the idea) and sort them:
| Feature | Category | Reasoning |
|---|---|---|
| ... | Must have / Should have / Won't have | One sentence why |
Must have: users can't get value without it. Remove it and the product is pointless. Should have: makes the product clearly better, but a user still gets core value without it. Build in weeks 2-4. Won't have: a fine idea, but building it before product-market fit is waste. Cut it now.
Be aggressive. Founders usually put 10 features in must have when 3-4 belong there.
State the MVP in one sentence: "A user can [do X] and [get Y outcome] in under [Z minutes]."
Then list the features that make this possible: 3-6, no more.
The critical path, from signup to value:
Step 1: User arrives at [landing page / app]
Step 2: User [action]
Step 3: User sees [result / value]
Step 4: User [conversion action: share, save, upgrade]
Each step should take under 60 seconds. If the flow needs more than 5 steps, it's too complex for an MVP.
For the MVP features only:
The top 5 features that seem important but should wait. For each:
Define "done":
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Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own. Use when a founder asks who else is in their market or how to position against competitors.
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Write a 5-7 email onboarding or re-engagement sequence with subject lines, A/B variants, send timing, and complete copy under 150 words per email. Use when a founder needs lifecycle emails for a product.
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Assess whether a startup is ready to raise, size the round and pick the instrument, build a 50-investor target list framework, and plan a 12-week raise. Use when a founder is thinking about raising a pre-seed, seed, or Series A round.
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Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month. Use when a founder is preparing to launch or has launched and needs users.
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Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata. Use when a founder needs copy for a new or existing landing page.
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Pick the 5 metrics that matter at a startup's current stage, with definitions, targets, actions when below target, a minimal tracking setup, and a weekly review template. Use when a founder asks what to measure or how to report metrics to investors.
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